As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic. Thirteen years ago, I had an idea for a marketing firm that took a slightly...
Continue ReadingAs I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic. Thirteen years ago, I had an idea for a marketing firm that took a slightly...
Continue ReadingIn our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the “why”...
Continue ReadingIf you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly began to broaden my horizons...
Continue ReadingWhat was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome Hayden” potluck. Moments like these gave...
Continue ReadingThe Golden Age of the Arcade Video game technology has been quickly advancing since the first console, the Magnavox Odyssey, came out in 1972. When it was first brought to market, the...
Continue ReadingExperiential Marketing Summer Nostalgia Series
If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my...
Continue ReadingIf it ain’t broke, don’t fix it.
Continue ReadingAs the iconic Jay Gatsby once said, “Can’t repeat the past? Why of course you can!” The fashion industry exemplifies these famous words by its never-ending recycling of trends. It seems...
Continue ReadingBranding Design Summer Nostalgia Series
To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...
Continue ReadingNew Coke is officially back. You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing disasters...
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