Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Agency Lifestyle Marketing Strategy Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration
By Jen Neumann on December 26, 2018

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...

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Agency Lifestyle Video

A Miracle on 10th Ave: a de Novo Christmas Story
By Video Team on December 21, 2018

There are so many great holiday movies to choose from, but we thought we’d add one more to the catalog. Sure, it’s not as sentimental as Miracle on 34th Street , as endearing as Rudolph or...

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Marketing Strategy Branding Design

Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca
By Graphic Design Team on December 5, 2018

  It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...

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Agency Lifestyle

The Oldest Intern: de Novo from the Perspective of a 37-Year-Old Intern
By Matt Browning on November 29, 2018

It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at de Novo has been spectacular....

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Digital Marketing Politics

The Time to Trust?
By Ryan Shenefelt on November 5, 2018

Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States...

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Marketing Strategy Politics

Do Marketing and Politics Mix?
By Heather Friedman on October 1, 2018

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does...

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Experiential Marketing Branding

Data that Rocks!
By Matt Browning on September 26, 2018

Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard about...

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Marketing Strategy Digital Marketing Organizational Development

Jedi Data Analytics
By Jen Neumann on September 7, 2018

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can...

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Is Your Company Ready to Reach a "Smart" Consumer?
By Peggy Stover on August 24, 2018

If you’re over the age of 45, you may remember the 1980’s commercial for The Clapper™, the product that probably launched the careers of many comedians of the day. The Clapper was a device...

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Marketing Strategy Digital Marketing Technology Video

Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:

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