If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my trendiest friends and have become a welcomed guest at any get-together.
According to a study by Statista, vinyl record sales have been steadily increasing since the mid-2000s, with 900k records sold in 2006 compared to 16.8m in 2018. How can today's advertisers, marketers and brands take advantage of this continued growth?