Sunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks Chrissy Teigen...
Continue ReadingSunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks Chrissy Teigen...
Continue ReadingExperiential Marketing Summer Nostalgia Series
If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my...
Continue ReadingExperiential Marketing Branding
Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard about...
Continue ReadingExperiential Marketing Branding Design
In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me...
Continue ReadingSocial Media Digital Marketing Experiential Marketing
Estimated Read Time: 3 minutes Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released...
Continue ReadingMarketing Strategy Experiential Marketing
Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around...
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