Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Experiential Marketing Video

Choose Your Own Super Bowl Ad-venture
By Annie Sexton on February 5, 2020

Sunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks Chrissy...

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Experiential Marketing Summer Nostalgia Series

How Flexi(ble) Are You?
By Ryan Shenefelt on July 26, 2019

If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my...

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Experiential Marketing Branding

Data that Rocks!
By Matt Browning on September 26, 2018

Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard...

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Experiential Marketing Branding Design

What Does Marketing Have to Do With Events?
By Heather Friedman on January 31, 2018

In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached...

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Social Media Digital Marketing Experiential Marketing

The QR Code's Final Redemption
By Ryan Shenefelt on June 7, 2017

Estimated Read Time: 3 minutes Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially...

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Marketing Strategy Experiential Marketing

Connecting Your Audience & Message Through Emotion
By Jen Neumann on April 7, 2017

Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve...

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