It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”
No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic.
In Iowa, where most COVID-related restrictions have already been lifted, a good chunk of stores, restaurants and service-oriented businesses have reopened in person. Some have reduced their hours or seating capacity. Some require face masks and have added hand sanitizing stations. While others seem—almost—like it’s back to business as usual.
It's hard to tell what's normal these days, and most of us aren't sure what to expect when we walk into a business we haven't been to in months. During the first stretch of scattered re-openings, consumer experiences were all over the board. And to a large extent—they still are.
People have been flexible and forgiving as businesses work to wrap their heads around what works and what doesn't. But they’re eager for a sense of consistency. And they just want to know what’s happening.
The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!
The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are already in love, but what about those who are single? Or those whose love has more of a “night on the couch in sweatpants” feel? Or even those who’s love isn’t romantic, but for their friends or children or cats?
Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.
Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States Representative, there is an element of trust at play.
Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path. Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?
It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:
Updated March 3, 2021
Trust plays a big role in building lasting relationships with clients—and turning prospects into clients in the first place. But how do you build trust with a prospect you’ve never met?
One way is to shine a spotlight on the employees they’ll be working with so they’re familiar enough with your people, your values and your culture to feel good reaching out and making an introduction. You can do this in a number of ways, from writing staff bios to highlighting your team on social media.
Check out a few of our favorite ways to spotlight staff:
On May 28th, 2018, the European Union (EU) will begin enforcing new data protection laws giving web users more control over their personal details and how they're used on different social media networks.
This new law, the General Data Protection Regulation (GDPR), will have a significant impact on businesses around the world that collect, process, manage or store European citizens' data, but the one company we're focusing on is Facebook.
Topics: Digital Marketing