If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe even said “No thanks!”
The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media post or promotional email). Other times it pays to go long (hello search-optimized blog posts).
It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”
No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic.
In Iowa, where most COVID-related restrictions have already been lifted, a good chunk of stores, restaurants and service-oriented businesses have reopened in person. Some have reduced their hours or seating capacity. Some require face masks and have added hand sanitizing stations. While others seem—almost—like it’s back to business as usual.
It's hard to tell what's normal these days, and most of us aren't sure what to expect when we walk into a business we haven't been to in months. During the first stretch of scattered re-openings, consumer experiences were all over the board. And to a large extent—they still are.
People have been flexible and forgiving as businesses work to wrap their heads around what works and what doesn't. But they’re eager for a sense of consistency. And they just want to know what’s happening.
The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!
The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are already in love, but what about those who are single? Or those whose love has more of a “night on the couch in sweatpants” feel? Or even those who’s love isn’t romantic, but for their friends or children or cats?
Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.
Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States Representative, there is an element of trust at play.
Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path. Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?
It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this: