Shifting from “Post & Pray” to Nurturing a Workforce Pipeline

Posted by Jen Neumann on Jul 16, 2021 9:23:28 AM

If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe even said “No thanks!”

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Topics: Digital Marketing, Organizational Development, CRM, Hubspot

Why Content Length Matters (And How to Trim Your Copy Like a Pro)

Posted by Kelly Stapella on May 26, 2021 2:34:06 PM

7-Minute Read

GET THE CONTENT LENGTH CHEAT SHEET

The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media post or promotional email). Other times it pays to go long (hello search-optimized blog posts).

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Topics: Social Media, Marketing Strategy, Digital Marketing, Blogging

Improve Your Tech Stack With a Platform Audit

Posted by Jen Neumann on Mar 8, 2021 1:49:24 PM

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

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Topics: Sales, Marketing Strategy, Digital Marketing, Technology, CRM, Hubspot

Open for Business? Get Ready for Questions

Posted by The Digital Team on Jun 30, 2020 8:20:34 AM

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic.

In Iowa, where most COVID-related restrictions have already been lifted, a good chunk of stores, restaurants and service-oriented businesses have reopened in person. Some have reduced their hours or seating capacity. Some require face masks and have added hand sanitizing stations. While others seem—almost—like it’s back to business as usual.

It's hard to tell what's normal these days, and most of us aren't sure what to expect when we walk into a business we haven't been to in months. During the first stretch of scattered re-openings, consumer experiences were all over the board. And to a large extent—they still are. 

People have been flexible and forgiving as businesses work to wrap their heads around what works and what doesn't. But they’re eager for a sense of consistency. And they just want to know what’s happening.

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Topics: Social Media, Digital Marketing

This Is How You OWN IT

Posted by Annie Sexton on Jun 17, 2020 2:26:43 PM

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!

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Topics: Agency Lifestyle, Digital Marketing, Branding, Design, Video

Breaking the Valentine’s Marketing Mold

Posted by Matt Browning on Feb 13, 2020 10:06:18 AM

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are already in love, but what about those who are single? Or those whose love has more of a “night on the couch in sweatpants” feel? Or even those who’s love isn’t romantic, but for their friends or children or cats?

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Topics: Agency Lifestyle, Marketing Strategy, Digital Marketing

deMystifying Digital Audience Targeting

Posted by Matt Browning on Apr 5, 2019 2:01:40 PM

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.

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Topics: Social Media, Marketing Strategy, Digital Marketing

The Time to Trust?

Posted by Ryan Shenefelt on Nov 5, 2018 2:32:14 PM

Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States Representative, there is an element of trust at play.

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Topics: Digital Marketing, Politics

Jedi Data Analytics

Posted by Jen Neumann on Sep 7, 2018 3:08:13 PM

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?

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Topics: Marketing Strategy, Digital Marketing, Organizational Development

Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

Posted by Kelly Stapella, Annie Sexton, Braden Kopf on Aug 7, 2018 12:33:18 PM

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:

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Topics: Marketing Strategy, Digital Marketing, Technology, Video

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