Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.
Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States Representative, there is an element of trust at play.
Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path. Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?
It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:
Trust plays an important role in building long-lasting relationships with clients—and turning prospects into clients in the first place. Most companies will research a vendor or potential partner online before making contact. So how do you build trust with a prospect that you’ve never met?
One way is to shine a spotlight on the employees they’ll be working with so they’re familiar enough with your people, your values and your culture to feel comfortable reaching out and making an introduction. You can do this in a number of ways, from writing staff bios to highlighting your team on social media.
Check out a few of our favorite ways to spotlight staff:
On May 28th, 2018, the European Union (EU) will begin enforcing new data protection laws giving web users more control over their personal details and how they're used on different social media networks.
This new law, the General Data Protection Regulation (GDPR), will have a significant impact on businesses around the world that collect, process, manage or store European citizens' data, but the one company we're focusing on is Facebook.
Topics: Digital Marketing
You’ve heard it a million times, in a million different ways: “You should be blogging.”
Well, should you?
Almost every company can benefit from maintaining a blog—it makes your site more visible on search engine results pages. It helps you connect with customers. And it creates reusable content that you can promote across a variety of channels.
But blogging takes time. And there’s more to it than just writing—you also need compelling imagery to help your content stand out. You need a place to house it on your website. And you need a promotion strategy to make sure it gets read.
So before you jump into the water without measuring how deep it goes, ask yourself, “What can I reasonably expect from a blog?”
On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.
Are you advertising on Facebook? You should be.
If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially Facebook. With over 2 billion active users, Facebook is the king of all social media networks. It’s everyone’s go-to to find out what’s going on around the world and it’s one of the first places people go to gather information about a company or brand.
To better understand why your company should advertise on Facebook our digital strategist, Max, put together these four reasons why Facebook could benefit your business:
Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth for digital marketers at companies large and small.