Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Digital Marketing Organizational Development CRM Hubspot

Shifting from “Post & Pray” to Nurturing a Workforce Pipeline
By Jen Neumann on July 16, 2021

If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe even said “No thanks!”

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Social Media Marketing Strategy Digital Marketing Blogging

Why Content Length Matters (And How to Trim Your Copy Like a Pro)
By Kelly Stapella on May 26, 2021

7-Minute Read The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media...

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Sales Marketing Strategy Digital Marketing Technology CRM Hubspot

Improve Your Tech Stack With a Platform Audit
By Jen Neumann on March 8, 2021

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

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Social Media Digital Marketing

Open for Business? Get Ready for Questions
By The Digital Team on June 30, 2020

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic. In Iowa, where most COVID-related restrictions have already been...

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Agency Lifestyle Digital Marketing Branding Design Video

This Is How You OWN IT
By Annie Sexton on June 17, 2020

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!

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Agency Lifestyle Marketing Strategy Digital Marketing

Breaking the Valentine’s Marketing Mold
By Matt Browning on February 13, 2020

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are...

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Social Media Marketing Strategy Digital Marketing

deMystifying Digital Audience Targeting
By Matt Browning on April 5, 2019

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined...

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Digital Marketing Politics

The Time to Trust?
By Ryan Shenefelt on November 5, 2018

Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States...

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Marketing Strategy Digital Marketing Organizational Development

Jedi Data Analytics
By Jen Neumann on September 7, 2018

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it...

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Marketing Strategy Digital Marketing Technology Video

Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:

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