Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Social Media Digital Marketing

Meta Mayhem: Navigating Facebook’s Social Media & Marketing Platform
By Julian Klepach on March 6, 2024

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Marketing Strategy Digital Marketing Technology

2024 Predictions in Marketing & Tech
By Jen Neumann on January 19, 2024

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Marketing Strategy Digital Marketing Branding Strategic planning Design Web development

Do you need another employee, or do you need a Unicorn?
By Jen Neumann on November 21, 2023

(AKA Fractional Marketing Team / AKA Retained Marketing Agreements)

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Social Media Marketing Strategy Digital Marketing Web Development & SEO Blogging

Threads: The New Twitter? Or Just Another Platform?
By Jen Neumann on July 9, 2023

Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made possible...

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Digital Marketing Web Development & SEO

The Evolution of SEO: A Look at One of Our Greatest Tools
By Kassie Hensel on February 23, 2023

A voyage through the internet’s inception, predictable human antics, and the rule of our most superior search engine.

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Digital Marketing Technology

Don't Overlook These QR Code Best Practices
By Jen Neumann on August 4, 2022

In 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog about the...

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Digital Marketing

Quit Stressing Over Image Sizes—We've Got You
By Kassie Hensel on May 9, 2022

Whether you are a marketer, a business owner or a traditional user, we’ve all experienced that heart-dropping moment when you hit “save” on a cover image and suddenly—it doesn’t look...

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Marketing Strategy Digital Marketing

Apple Just Called Bluff on "Email Open Rates"
By Jen Neumann on December 10, 2021

With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers.

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Digital Marketing Organizational Development CRM Hubspot

Shifting from “Post & Pray” to Nurturing a Workforce Pipeline
By Jen Neumann on July 16, 2021

If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe even said “No thanks!”

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Social Media Marketing Strategy Digital Marketing Blogging

Why Content Length Matters (And How to Trim Your Copy Like a Pro)
By Kelly Stapella on May 26, 2021

7-Minute Read The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media...

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