Bios, Blogs & Other Ways to Spotlight Your Team

Posted by Kelly Stapella on Jun 25, 2018 1:20:35 PM

Trust plays an important role in building long-lasting relationships with clients—and turning prospects into clients in the first place. Most companies will research a vendor or potential partner online before making contact. So how do you build trust with a prospect that you’ve never met?

One way is to shine a spotlight on the employees they’ll be working with so they’re familiar enough with your people, your values and your culture to feel comfortable reaching out and making an introduction.  You can do this in a number of ways, from writing staff bios to highlighting your team on social media.

Check out a few of our favorite ways to spotlight staff:

Read More

Topics: Sales, Digital Marketing, Web Development & SEO

What's Your Website's Shelf Life?

Posted by Jen Neumann on Apr 26, 2018 10:59:35 AM

You invested in a new website—how long should that website's design last?

The answer varies. It depends on the structure of your website. It depends on your ability to freshen up imagery and update the technology. And it depends on whether it's built on a platform that allows flexibility in the layout and functionality. 

Read More

Topics: Web Development & SEO, Marketing Strategy

What ADA Compliance Means for Your Website

Posted by Mara Swenson on Jan 17, 2018 3:39:48 PM

You’re probably wondering, "What is ADA compliance and how does it pertain to my website?"

ADA, or Americans with Disabilities Act, was signed into law by President George H.W. Bush on July 26, 1990. The ADA prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else, such as employment opportunities, purchasing goods and services, and participating in state and local government programs and services. 

Read More

Topics: Web Development & SEO

Stock Photography Tells the Viewer One Thing

Posted by Jen Neumann on Aug 2, 2017 3:49:33 PM

The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it's also produced an unintended side effect: everyone's sites, posts and emails look the same. Worse yet, they look disingenuous. 

Here are three ways to overcome the pitfalls of stock imagery overuse. Yes, they all cost money or time (see the Venn Diagram of Getting Sh!t Done), but in the long run, they're worth it. 

Read More

Topics: Branding, Web Development & SEO

What's going on here?

Stay Updated. Stay Fresh.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Subscribe to our Blog!

Recent Posts

Follow Us