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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Web Development & SEO

The Anatomy of a Good Alt Tag
By Mara Swenson on April 10, 2019

What are alt tags? Alt text, or alt tags, are used to describe images on a website and their function on the page. Alt tags aren’t something you see when you normally view a website....

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Sales Digital Marketing Web Development & SEO

Bios, Blogs & Other Ways to Spotlight Your Team
By Kelly Stapella on June 25, 2018

Updated March 3, 2021 Trust plays a big role in building lasting relationships with clients—and turning prospects into clients in the first place. But how do you build trust with a...

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Marketing Strategy Web Development & SEO

What's Your Website's Shelf Life?
By Jen Neumann on April 26, 2018

You invested in a new website—how long should that website's design last? The answer varies. It depends on the structure of your website. It depends on your ability to freshen up...

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Web Development & SEO

What ADA Compliance Means for Your Website
By Mara Swenson on January 17, 2018

You’re probably wondering, "What is ADA compliance and how does it pertain to my website?" ADA, or Americans with Disabilities Act, was signed into law by President George H.W. Bush on...

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Web Development & SEO Branding

Stock Photography Tells the Viewer One Thing
By Jen Neumann on August 2, 2017

The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it's also produced an unintended side effect: everyone's...

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