Insights from the de Novo Intern

Posted by Hayden Means on Aug 14, 2019 9:43:25 AM

What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome Hayden” potluck. Moments like these gave me reassurance that this place would soon feel like a second home. Since I am obsessed with formulating my thoughts into lists, I have listed some key takeaways as well as some of my favorite memories from my summer interning at de Novo: 

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Topics: Agency Lifestyle

If You Are Not Using an Integrated CRM, You Are Losing Data

Posted by Jen Neumann on May 24, 2019 10:38:50 AM

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects and customers. Then there's the encyclopedic knowledge you or your team members have stored in your heads that no one else has access to. But what happens if you or a point of contact in your company gets hit by the proverbial bus?

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Topics: Sales, Agency Lifestyle, Organizational Development, Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration

Posted by Jen Neumann on Dec 26, 2018 10:20:00 AM

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and that they can put things on simmer.

It's not a bad strategy necessarily—especially in terms of (at least perceived) cost savings and the ability to pivot or refocus. But as brands, their offerings and their customer bases grow, they often need more marketing support to keep up with the constant churn of collateral, digital content, website updates, proposal writing, etc. 

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Topics: Agency Lifestyle, Marketing Strategy, Strategic planning

A Miracle on 10th Ave: a de Novo Christmas Story

Posted by Video Team on Dec 21, 2018 10:38:03 AM

There are so many great holiday movies to choose from, but we thought we’d add one more to the catalog. Sure, it’s not as sentimental as Miracle on 34th Street , as endearing as Rudolph or as action-packed as Die Hard. But it does feature a magic USB drive, glitter beards and rollerblades—a combination we’re pretty sure you’ve never seen before.

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Topics: Agency Lifestyle, Video

The Oldest Intern: de Novo from the Perspective of a 37-Year-Old Intern

Posted by Matt Browning on Nov 29, 2018 8:00:00 AM

It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at de Novo has been spectacular. After being a high school English teacher for over a decade, I came to de Novo with a wild notion that I wanted to learn digital marketing. 

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Topics: Agency Lifestyle

Is the Open Office Format Bad?

Posted by Jen Neumann on Aug 1, 2018 10:38:00 AM

No, but your culture might not be right for it. Yet. 

A lot of articles are being published about how bad the open office environment is for employees and culture.

Here’s the thing—if the workplace culture is crappy, an open office format will exacerbate it.  If you have a culture where people feel that they are under scrutiny, they will feel like they are in a fishbowl and be uncomfortable. If you have a very traditional culture, a transition to an open office format may also be a struggle and NOT the right fit for your workplace. 

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Topics: Agency Lifestyle

Both a Mentor and a Mentee Be

Posted by Jen Neumann on Feb 23, 2018 9:50:39 AM

I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area. 

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Topics: Agency Lifestyle

Lighting for Cycloramas and Backdrops

Posted by Braden Kopf on Sep 29, 2017 10:05:02 AM

At the de Novo studio, we have an area called a cyclorama studio. Often used in authentic photogprahy (stock photography is bad - see why here), a cyclorama, or cyc for short, is a big backdrop where the walls and the floor curve into each other to create a seamless background. One of the hardest parts of working with a cyc is getting the lighting just right without having any unnecessary shadows.

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Topics: Agency Lifestyle

My Summer at de Novo

Posted by Cali Kinney on Aug 10, 2017 8:29:15 AM

This blog has been the hardest task to complete this summer by far. In part, the challenge comes from trying to sum up three months’ worth of work in just a few paragraphs. But it’s even more challenging coming to terms with the fact that this post marks the end of my internship here at de Novo. As the Summer Marketing Intern, this experience has taught me more than I could have ever imagined.

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Topics: Agency Lifestyle

Add Email Marketing to Your Content Strategy with These 3 Steps

Posted by Alex Martin on Jul 27, 2017 10:50:00 AM

Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing blogs or preparing case studies; no one has the time to monitor your results; and even if they did, the budget for these activities doesn’t exist.

In a perfect world, your company would have a robust content marketing plan with the ability to deploy, track and analyze all of your content from a single platform. But the reality is not every business has the budget for an in-depth content management system (CMS) like Hubspot, let alone the resources needed to manage it. But that doesn’t mean you’re up the creek without a paddle.

If you’re struggling to get your content marketing strategy off the ground, writing a case study every month or putting out a new video every quarter probably isn’t feasible—but sending out a regular (or at least occasional) email to your customers is. And a free or low-cost email platform with even the most basic functions can still be an effective way to start connecting—and stay connected—to your customers.

So, what do you need to get started?

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Topics: Agency Lifestyle, Marketing Strategy

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At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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