This Is How You OWN IT

Posted by Annie Sexton on Jun 17, 2020 2:26:43 PM

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!

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Topics: Agency Lifestyle, Digital Marketing, Branding, Design, Video

Into the Woods: A Refresher Course in Brand Refreshes

Posted by Kelly Stapella on Mar 2, 2020 12:50:16 PM

No brand is a static entity.

As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites, collateral and social media graphics aren’t the only things that need to keep up. Sometimes the brand itself needs a little bit of tweaking.

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Topics: Agency Lifestyle, Marketing Strategy, Branding, Strategic planning

Breaking the Valentine’s Marketing Mold

Posted by Matt Browning on Feb 13, 2020 10:06:18 AM

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are already in love, but what about those who are single? Or those whose love has more of a “night on the couch in sweatpants” feel? Or even those who’s love isn’t romantic, but for their friends or children or cats?

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Topics: Agency Lifestyle, Marketing Strategy, Digital Marketing

Warmest Holiday Wishes From de Novo

Posted by Kelly Stapella on Dec 24, 2019 9:26:34 AM

We created this short, cheeky little number to show our appreciation to you—our clients, vendors, friends and partners for helping to make 2019 another spectacular year. Enjoy!

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Topics: Agency Lifestyle

Skip the Boring Holiday Card & Get Creative

Posted by Jen Neumann on Nov 5, 2019 12:38:15 PM

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"

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Topics: Agency Lifestyle, Marketing Strategy, Design

Oh, and One More Thing...

Posted by Heather Friedman on Sep 27, 2019 10:38:47 AM

As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic.

Thirteen years ago, I had an idea for a marketing firm that took a slightly alternative approach to marketing on behalf of our (then nonexistent) clients. I wanted to bring big ideas, experiential marketing and an approach that focused on the clients' needs, not our own.

Thinking back on those first few years—working in a closet-sized office with one desk, painting the wall in our office six times until we got the exact right shade of red, growing our team from just one person to eighteen, and meeting with hundreds of potential clients, listening to their challenges and bringing them creative, strategic solutions—reminds me why all this seemed like a good idea in the first place.

While I'm excited for my next adventure, it's impossible not to reflect on all I'm going to miss.

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Topics: Agency Lifestyle

Insights from the de Novo Intern

Posted by Hayden Means on Aug 14, 2019 9:43:25 AM

What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome Hayden” potluck. Moments like these gave me reassurance that this place would soon feel like a second home. Since I am obsessed with formulating my thoughts into lists, I have listed some key takeaways as well as some of my favorite memories from my summer interning at de Novo: 

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Topics: Agency Lifestyle

If You Are Not Using an Integrated CRM, You Are Losing Data

Posted by Jen Neumann on May 24, 2019 10:38:50 AM

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects and customers. Then there's the encyclopedic knowledge you or your team members have stored in your heads that no one else has access to. But what happens if you or a point of contact in your company gets hit by the proverbial bus?

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Topics: Sales, Agency Lifestyle, Organizational Development, Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration

Posted by Jen Neumann on Dec 26, 2018 10:20:00 AM

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and that they can put things on simmer.

It's not a bad strategy necessarily—especially in terms of (at least perceived) cost savings and the ability to pivot or refocus. But as brands, their offerings and their customer bases grow, they often need more marketing support to keep up with the constant churn of collateral, digital content, website updates, proposal writing, etc. 

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Topics: Agency Lifestyle, Marketing Strategy, Strategic planning

A Miracle on 10th Ave: a de Novo Christmas Story

Posted by Video Team on Dec 21, 2018 10:38:03 AM

There are so many great holiday movies to choose from, but we thought we’d add one more to the catalog. Sure, it’s not as sentimental as Miracle on 34th Street , as endearing as Rudolph or as action-packed as Die Hard. But it does feature a magic USB drive, glitter beards and rollerblades—a combination we’re pretty sure you’ve never seen before.

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Topics: Agency Lifestyle, Video

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