Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing blogs or preparing case studies; no one has the time to monitor your results; and even if they did, the budget for these activities doesn’t exist.
In a perfect world, your company would have a robust content marketing plan with the ability to deploy, track and analyze all of your content from a single platform. But the reality is not every business has the budget for an in-depth content management system (CMS) like Hubspot, let alone the resources needed to manage it. But that doesn’t mean you’re up the creek without a paddle.
If you’re struggling to get your content marketing strategy off the ground, writing a case study every month or putting out a new video every quarter probably isn’t feasible—but sending out a regular (or at least occasional) email to your customers is. And a free or low-cost email platform with even the most basic functions can still be an effective way to start connecting—and stay connected—to your customers.
So, what do you need to get started?