Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects and customers. Then there's the encyclopedic knowledge you or your team members have stored in your heads that no one else has access to. But what happens if you or a point of contact in your company gets hit by the proverbial bus?
Ah, 2020. Like the world’s longest game of blackjack—the hits just keep coming.
It’s funny (and also cruel) that when we need each other the most, it’s never been more important to keep our space.
To everyone who is sick of social distancing—but who cares enough about their fellow man to keep doing it anyway—the world owes you a debt of gratitude. And probably a drink.
(We can help with that last part.)
Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?
The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!
No brand is a static entity.
As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites, collateral and social media graphics aren’t the only things that need to keep up. Sometimes the brand itself needs a little bit of tweaking.
The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are already in love, but what about those who are single? Or those whose love has more of a “night on the couch in sweatpants” feel? Or even those who’s love isn’t romantic, but for their friends or children or cats?
We created this short, cheeky little number to show our appreciation to you—our clients, vendors, friends and partners for helping to make 2019 another spectacular year. Enjoy!
Topics: Agency Lifestyle
Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"
As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic.
Thirteen years ago, I had an idea for a marketing firm that took a slightly alternative approach to marketing on behalf of our (then nonexistent) clients. I wanted to bring big ideas, experiential marketing and an approach that focused on the clients' needs, not our own.
Thinking back on those first few years—working in a closet-sized office with one desk, painting the wall in our office six times until we got the exact right shade of red, growing our team from just one person to eighteen, and meeting with hundreds of potential clients, listening to their challenges and bringing them creative, strategic solutions—reminds me why all this seemed like a good idea in the first place.
While I'm excited for my next adventure, it's impossible not to reflect on all I'm going to miss.
Topics: Agency Lifestyle