Is the Open Office Format Bad?

Posted by Jen Neumann on Aug 1, 2018 10:38:00 AM

No, but your culture might not be right for it. Yet. 

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Topics: Agency Lifestyle

Both a Mentor and a Mentee Be

Posted by Jen Neumann on Feb 23, 2018 9:50:39 AM

I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area. 

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Topics: Agency Lifestyle

Lighting for Cycloramas and Backdrops

Posted by Braden Kopf on Sep 29, 2017 10:05:02 AM

At the de Novo studio, we have an area called a cyclorama studio. Often used in authentic photogprahy (stock photography is bad - see why here), a cyclorama, or cyc for short, is a big backdrop where the walls and the floor curve into each other to create a seamless background. One of the hardest parts of working with a cyc is getting the lighting just right without having any unnecessary shadows.

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Topics: Agency Lifestyle

My Summer at de Novo

Posted by Cali Kinney on Aug 10, 2017 8:29:15 AM

This blog has been the hardest task to complete this summer by far. In part, the challenge comes from trying to sum up three months’ worth of work in just a few paragraphs. But it’s even more challenging coming to terms with the fact that this post marks the end of my internship here at de Novo. As the Summer Marketing Intern, this experience has taught me more than I could have ever imagined.

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Topics: Agency Lifestyle

Add Email Marketing to Your Content Strategy with These 3 Steps

Posted by Alex Martin on Jul 27, 2017 10:50:00 AM

Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing blogs or preparing case studies; no one has the time to monitor your results; and even if they did, the budget for these activities doesn’t exist.

In a perfect world, your company would have a robust content marketing plan with the ability to deploy, track and analyze all of your content from a single platform. But the reality is not every business has the budget for an in-depth content management system (CMS) like Hubspot, let alone the resources needed to manage it. But that doesn’t mean you’re up the creek without a paddle.

If you’re struggling to get your content marketing strategy off the ground, writing a case study every month or putting out a new video every quarter probably isn’t feasible—but sending out a regular (or at least occasional) email to your customers is. And a free or low-cost email platform with even the most basic functions can still be an effective way to start connecting—and stay connected—to your customers.

So, what do you need to get started?

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Topics: Agency Lifestyle, Marketing Strategy

How to be a Fastest Growing Company by Going Slow

Posted by Heather Friedman on Jun 8, 2017 4:56:17 PM

de Novo was recently honored as a 2017 Fastest Growing Company by the Corridor Business Journal. While excited by the recognition, I also found it ironic because it took us ten years to be considered "fast." Ten years. That's pretty slow.

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Topics: Agency Lifestyle

The Voice of Your Brand

Posted by Chris Moore on May 23, 2017 1:58:59 PM

I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that made me feel a bit defensive. I make my living building and maintaining brands—how could typography be 80% of that experience? And if it is, what have I been doing wrong? 

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Topics: Agency Lifestyle

Junior League: Bridging the GAP program

Posted by Annie Sexton on May 16, 2017 2:06:51 PM

Junior League of Cedar Rapids is an incredible group of women who volunteer their time to make a difference in our community. They focus their efforts on supporting and advocating for foster youth in Linn County, and do so through a variety of volunteer activities and programs.

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Topics: Agency Lifestyle

7 Podcasts for All the Feels #TRYPOD

Posted by Annie Sexton on Mar 20, 2017 10:08:13 AM

Outside observers will probably note that I'm a pretty quiet person. But this brain of mine? ALWAYS chattering. I'm constantly thinking about a million and six things, and the subject matter of those things tends to change quite frequently, depending on how I'm feeling. I am naturally curious, and that curiosity extends to many different areas. So what better way to quiet my chattering brain AND satisfy my curiosity than with podcasts! 

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Topics: Agency Lifestyle

7 Tips for Giving Your Graphic Designer Better Feedback

Posted by Rebecca Skalsky on Mar 20, 2017 9:41:59 AM

Graphic designers play an integral role in the marketing world. From print advertising to designing for a digital platform, these creative individuals have the challenging task of translating messages and ideas into compelling visuals. An artistic eye and a great imagination are only half of the battle. The success of a project largely hinges on the working relationship between client and graphic designer. Knowing what to expect from this partnership and clearly articulating feedback for your graphic designer will lead to successful and well-executed creative. So, where do you start?

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Topics: Agency Lifestyle

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At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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