Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Agency Lifestyle

Creative vs Strategic: Which Approach Produces the Best Results?
By Jen Neumann on July 9, 2023

Wouldn't both be ideal? As long as I’ve owned de Novo, I’ve struggled with how to answer the question of whether we’re a “creative” or “strategic” firm. Lots of agencies out there will...

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Agency Lifestyle Marketing Strategy

2022 Predictions in Marketing & Tech
By Jen Neumann on January 26, 2022

Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...

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Agency Lifestyle Marketing Strategy Design

2021: Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 30, 2021

A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Agency Lifestyle

From Street-Team Rep to Summer Intern: My Time with de Novo Marketing
By Jensen Smith on August 5, 2021

A special thank you to our 2021 Summer Intern, Jensen, for writing this blog. We wish you luck in your final year and see nothing but great things in your future! - Your friends at de Novo

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Sales Agency Lifestyle Organizational Development Strategic planning

If You Are Not Using an Integrated CRM, You Are Losing Data
By Jen Neumann on March 1, 2021

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects...

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Agency Lifestyle de Novo Drinks

de Novo Drinks: Solicherry Confinement
By Kelly Stapella on August 25, 2020

Ah, 2020. Like the world’s longest game of blackjack—the hits just keep coming. It’s funny (and also cruel) that when we need each other the most, it’s never been more important to keep...

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Agency Lifestyle Marketing Strategy Facilitation

Sometimes You Need a Creative Escape
By Jen Neumann on August 18, 2020

Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

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Agency Lifestyle Digital Marketing Branding Design Video

This Is How You OWN IT
By Annie Sexton on June 17, 2020

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!

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Agency Lifestyle Marketing Strategy Branding Strategic planning

Into the Woods: A Refresher Course in Brand Refreshes
By Kelly Stapella on March 2, 2020

No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites,...

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Agency Lifestyle Marketing Strategy Digital Marketing

Breaking the Valentine’s Marketing Mold
By Matt Browning on February 13, 2020

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are...

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