Skip the Boring Holiday Card & Get Creative

Posted by Jen Neumann on Nov 5, 2019 12:38:15 PM

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"

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Topics: Agency Lifestyle, Marketing Strategy, Design

Oh, and One More Thing...

Posted by Heather Friedman on Sep 27, 2019 10:38:47 AM

As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic.

Thirteen years ago, I had an idea for a marketing firm that took a slightly alternative approach to marketing on behalf of our (then nonexistent) clients. I wanted to bring big ideas, experiential marketing and an approach that focused on the clients' needs, not our own.

Thinking back on those first few years—working in a closet-sized office with one desk, painting the wall in our office six times until we got the exact right shade of red, growing our team from just one person to eighteen, and meeting with hundreds of potential clients, listening to their challenges and bringing them creative, strategic solutions—reminds me why all this seemed like a good idea in the first place.

While I'm excited for my next adventure, it's impossible not to reflect on all I'm going to miss.

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Topics: Agency Lifestyle

Insights from the de Novo Intern

Posted by Hayden Means on Aug 14, 2019 9:43:25 AM

What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome Hayden” potluck. Moments like these gave me reassurance that this place would soon feel like a second home. Since I am obsessed with formulating my thoughts into lists, I have listed some key takeaways as well as some of my favorite memories from my summer interning at de Novo: 

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Topics: Agency Lifestyle

If You Are Not Using an Integrated CRM, You Are Losing Data

Posted by Jen Neumann on May 24, 2019 10:38:50 AM

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects and customers. Then there's the encyclopedic knowledge you or your team members have stored in your heads that no one else has access to. But what happens if you or a point of contact in your company gets hit by the proverbial bus?

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Topics: Sales, Agency Lifestyle, Organizational Development, Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration

Posted by Jen Neumann on Dec 26, 2018 10:20:00 AM

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and that they can put things on simmer.

It's not a bad strategy necessarily—especially in terms of (at least perceived) cost savings and the ability to pivot or refocus. But as brands, their offerings and their customer bases grow, they often need more marketing support to keep up with the constant churn of collateral, digital content, website updates, proposal writing, etc. 

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Topics: Agency Lifestyle, Marketing Strategy, Strategic planning

A Miracle on 10th Ave: a de Novo Christmas Story

Posted by Video Team on Dec 21, 2018 10:38:03 AM

There are so many great holiday movies to choose from, but we thought we’d add one more to the catalog. Sure, it’s not as sentimental as Miracle on 34th Street , as endearing as Rudolph or as action-packed as Die Hard. But it does feature a magic USB drive, glitter beards and rollerblades—a combination we’re pretty sure you’ve never seen before.

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Topics: Agency Lifestyle, Video

The Oldest Intern: de Novo from the Perspective of a 37-Year-Old Intern

Posted by Matt Browning on Nov 29, 2018 8:00:00 AM

It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at de Novo has been spectacular. After being a high school English teacher for over a decade, I came to de Novo with a wild notion that I wanted to learn digital marketing. 

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Topics: Agency Lifestyle

Is the Open Office Format Bad?

Posted by Jen Neumann on Aug 1, 2018 10:38:00 AM

No, but your culture might not be right for it. Yet. 

A lot of articles are being published about how bad the open office environment is for employees and culture.

Here’s the thing—if the workplace culture is crappy, an open office format will exacerbate it.  If you have a culture where people feel that they are under scrutiny, they will feel like they are in a fishbowl and be uncomfortable. If you have a very traditional culture, a transition to an open office format may also be a struggle and NOT the right fit for your workplace. 

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Topics: Agency Lifestyle

Both a Mentor and a Mentee Be

Posted by Jen Neumann on Feb 23, 2018 9:50:39 AM

I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area. 

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Topics: Agency Lifestyle

Lighting for Cycloramas and Backdrops

Posted by Braden Kopf on Sep 29, 2017 10:05:02 AM

At the de Novo studio, we have an area called a cyclorama studio. Often used in authentic photogprahy (stock photography is bad - see why here), a cyclorama, or cyc for short, is a big backdrop where the walls and the floor curve into each other to create a seamless background. One of the hardest parts of working with a cyc is getting the lighting just right without having any unnecessary shadows.

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Topics: Agency Lifestyle

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