If You Are Not Using an Integrated CRM, You Are Losing Data

Posted by Jen Neumann on Mar 1, 2021 4:20:35 PM

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects and customers. Then there's the encyclopedic knowledge you or your team members have stored in your heads that no one else has access to. But what happens if you or a point of contact in your company gets hit by the proverbial bus?

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Topics: Sales, Agency Lifestyle, Organizational Development, Strategic planning

Barrier Studies: Understanding What Holds Back Business & Engagement

Posted by Jen Neumann on Jan 15, 2021 12:50:30 PM

This is the third time we've updated this post - it's one of those blogs that has evolved as our client base has over the years. This time our refresh incorporates more behavioral science tactics and focuses on two of the "Three B's" (no, we're not talking about your college roommates) in changing how people make a decision - Behaviors and Barriers. 

TL;DR: Make it as easy as possible for your audience to find and do business with you by understanding and ruthlessly removing friction.

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Topics: Sales, Branding, Organizational Development

Jedi Data Analytics

Posted by Jen Neumann on Sep 7, 2018 3:08:13 PM

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?

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Topics: Marketing Strategy, Digital Marketing, Organizational Development

Confessions of a Creative Ball Hog

Posted by Jen Neumann on Jun 1, 2017 11:02:05 AM

(AKA - what Improv Taught is Teaching Me)

I started taking improv classes through our local community theater earlier this year. While my kids like to say I'm having a mid-life crisis (admittedly, I also signed up for a six week class on rain gardens at the same time - they may have something there), my objective was to recharge my creative batteries and get some practice thinking on my feet. I have to admit that sometimes I feel a little "depleted."

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Topics: Organizational Development

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