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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Jen Neumann

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Digital Marketing Technology

Don't Overlook These QR Code Best Practices
By Jen Neumann on August 4, 2022

  In 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog about the...

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business consulting

Overcoming Scotomas
By Jen Neumann on May 2, 2022

  Here’s your new business word of the day: scotoma. Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field.

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Agency Lifestyle Marketing Strategy

2022 Predictions in Marketing & Tech
By Jen Neumann on January 26, 2022

  Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...

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Marketing Strategy Digital Marketing

Apple Just Called Bluff on "Email Open Rates"
By Jen Neumann on December 10, 2021

With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers. 

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Agency Lifestyle Marketing Strategy Design

2021: Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 30, 2021

A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Organizational Development Facilitation business consulting

How Great Brands Lead with Mission & Values
By Jen Neumann on September 23, 2021

  We have a saying around here: "Your brand is what people say about you when you're not in the room. "

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Digital Marketing Organizational Development CRM Hubspot

Shifting from “Post & Pray” to Nurturing a Workforce Pipeline
By Jen Neumann on July 16, 2021

If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe even said “No thanks!”

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Sales Marketing Strategy Digital Marketing Technology CRM Hubspot

Improve Your Tech Stack With a Platform Audit
By Jen Neumann on March 8, 2021

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

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Sales Agency Lifestyle Organizational Development Strategic planning

If You Are Not Using an Integrated CRM, You Are Losing Data
By Jen Neumann on March 1, 2021

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects...

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Sales Branding Organizational Development

Barrier Studies: Understanding What Holds Back Business & Engagement
By Jen Neumann on January 15, 2021

This is the third time we've updated this post—it's one of those blogs that has evolved as our client base has over the years. This time our refresh incorporates more behavioral science...

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