Jen Neumann

Recent Posts

Barriers to Entry: shedding light on the things that hold your business back

Posted by Jen Neumann on Nov 5, 2018 1:30:00 PM

This month we are revisiting the Barriers to Entry exercise—because it is a valid and honest look at how your company does business and can lead to improvements that will help you achieve your goals. 

Once upon a Hubspot Inbound Marketing Summit, I had the opportunity to listen to Dorie Clark speak, and began following her more closely.

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Topics: Sales, Branding, Organizational Development

Jedi Data Analytics

Posted by Jen Neumann on Sep 7, 2018 3:08:13 PM

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?

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Topics: Digital Marketing, Marketing Strategy, Organizational Development

Is the Open Office Format Bad?

Posted by Jen Neumann on Aug 1, 2018 10:38:00 AM

No, but your culture might not be right for it. Yet. 

A lot of articles are being published about how bad the open office environment is for employees and culture.

Here’s the thing—if the workplace culture is crappy, an open office format will exacerbate it.  If you have a culture where people feel that they are under scrutiny, they will feel like they are in a fishbowl and be uncomfortable. If you have a very traditional culture, a transition to an open office format may also be a struggle and NOT the right fit for your workplace. 

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Topics: Agency Lifestyle

News Release: de Novo Marketing Acquires Annex Analytics

Posted by Jen Neumann on Jul 23, 2018 1:40:07 PM

de Novo will add Annex’s data analytics and business intelligence capabilities to their lineup of marketing and advertising services. Annex Analytics co-founder, Peggy Stover, will also join the de Novo team.

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Be Curious About Automation

Posted by Jen Neumann on Jul 9, 2018 9:17:02 AM

This summer, a whole new batch of graduates headed out to the working world ready to put what they learned to good use. Yet, what I’ve noticed, as an employer, is that the skills many graduates are leaving their four-year institutions with are skills most employers already have automated or are moving to automate.

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A Digital Marketer's Checklist for GDPR

Posted by Jen Neumann on May 15, 2018 9:15:39 AM

The European Union’s GDPR (General Data Protection Regulation) is all about how companies use the personal data of those they interact with. Everywhere we go on the internet, we leave a digital footprint. That footprint consists of our demographics, our behavior, our purchases and interactions, and it has become something of great value. (As the Economist says, “personal data is the world’s greatest resource.”) As is the case with anything of great value, it creates the need to protect that data from abuse—from benign misuse to serious breaches and malicious intent.

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Topics: Marketing Strategy

What's Your Website's Shelf Life?

Posted by Jen Neumann on Apr 26, 2018 10:59:35 AM

You invested in a new website—how long should that website's design last?

The answer varies. It depends on the structure of your website. It depends on your ability to freshen up imagery and update the technology. And it depends on whether it's built on a platform that allows flexibility in the layout and functionality. 

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Topics: Web Development & SEO, Marketing Strategy

Both a Mentor and a Mentee Be

Posted by Jen Neumann on Feb 23, 2018 9:50:39 AM

I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area. 

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Topics: Agency Lifestyle

Goal Setting Leads to Marketing Success

Posted by Jen Neumann on Dec 4, 2017 7:43:27 AM

Start your marketing and communications plan for the year with goals designed for results. 

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Topics: Marketing Strategy

What Do People Say About Your Brand...

Posted by Jen Neumann on Nov 28, 2017 12:26:41 PM

...when you're not in the room? 

Expensive / Worth it? (Quality)
OR 
Pricey / Not Worth it (Overpriced)
Inexpensive / Effective (Value)
OR
Cheap / Crappy (Garbage)

Quick to Respond / Accountable (Great Service)
OR
Unresponsive / Rude (Poor Service)

This is the heart of how your brand is perceived and communicated. So how do you know how your brand is perceived? 

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Topics: Branding

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