Jen Neumann

Recent Posts

If You Are Not Using an Integrated CRM, You Are Losing Data

Posted by Jen Neumann on May 24, 2019 10:38:50 AM

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects and customers. Then there's the encyclopedic knowledge you or your team members have stored in your heads that no one else has access to. But what happens if you or a point of contact in your company gets hit by the proverbial bus?

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Topics: Sales, Agency Lifestyle, Organizational Development, Strategic planning

Community Branding: Be Yourself

Posted by Jen Neumann on May 13, 2019 12:59:24 PM

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development organization or a regional collaboration—we often hear a lot of comparisons to cities like Madison, Wisconsin and Austin, Texas, among several others. 

These communities aren't necessarily looking to emulate the vibe or brand of these communities, but they certainly look to their success and ask "How do we get that?"

The answer, every time, is "Be yourself." 

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Topics: Branding, Strategic planning, Economic Development

TL;DR - Stop Oversharing

Posted by Jen Neumann on Mar 6, 2019 12:08:43 PM

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

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Topics: Marketing Strategy, Blogging

The In-house Marketing vs. Agency Model: A Story of Collaboration

Posted by Jen Neumann on Dec 26, 2018 10:20:00 AM

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and that they can put things on simmer.

It's not a bad strategy necessarily—especially in terms of (at least perceived) cost savings and the ability to pivot or refocus. But as brands, their offerings and their customer bases grow, they often need more marketing support to keep up with the constant churn of collateral, digital content, website updates, proposal writing, etc. 

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Topics: Agency Lifestyle, Marketing Strategy, Strategic planning

Barriers to Entry: shedding light on the things that hold your business back

Posted by Jen Neumann on Nov 5, 2018 1:30:00 PM

This month we are revisiting the Barriers to Entry exercise—because it is a valid and honest look at how your company does business and can lead to improvements that will help you achieve your goals. 

Once upon a Hubspot Inbound Marketing Summit, I had the opportunity to listen to Dorie Clark speak, and began following her more closely.

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Topics: Sales, Branding, Organizational Development

Jedi Data Analytics

Posted by Jen Neumann on Sep 7, 2018 3:08:13 PM

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?

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Topics: Marketing Strategy, Digital Marketing, Organizational Development

Is the Open Office Format Bad?

Posted by Jen Neumann on Aug 1, 2018 10:38:00 AM

No, but your culture might not be right for it. Yet. 

A lot of articles are being published about how bad the open office environment is for employees and culture.

Here’s the thing—if the workplace culture is crappy, an open office format will exacerbate it.  If you have a culture where people feel that they are under scrutiny, they will feel like they are in a fishbowl and be uncomfortable. If you have a very traditional culture, a transition to an open office format may also be a struggle and NOT the right fit for your workplace. 

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Topics: Agency Lifestyle

News Release: de Novo Marketing Acquires Annex Analytics

Posted by Jen Neumann on Jul 23, 2018 1:40:07 PM

de Novo will add Annex’s data analytics and business intelligence capabilities to their lineup of marketing and advertising services. Annex Analytics co-founder, Peggy Stover, will also join the de Novo team.

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Be Curious About Automation

Posted by Jen Neumann on Jul 9, 2018 9:17:02 AM

This summer, a whole new batch of graduates headed out to the working world ready to put what they learned to good use. Yet, what I’ve noticed, as an employer, is that the skills many graduates are leaving their four-year institutions with are skills most employers already have automated or are moving to automate.

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A Digital Marketer's Checklist for GDPR

Posted by Jen Neumann on May 15, 2018 9:15:39 AM

The European Union’s GDPR (General Data Protection Regulation) is all about how companies use the personal data of those they interact with. Everywhere we go on the internet, we leave a digital footprint. That footprint consists of our demographics, our behavior, our purchases and interactions, and it has become something of great value. (As the Economist says, “personal data is the world’s greatest resource.”) As is the case with anything of great value, it creates the need to protect that data from abuse—from benign misuse to serious breaches and malicious intent.

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Topics: Marketing Strategy

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