Fresh

Thinking

Group 8054

Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Stay up to date

Jen Neumann

Picture of Jen Neumann

All Posts from Jen Neumann

Organizational Development Facilitation business consulting

How Great Brands Lead with Mission & Values
By Jen Neumann on September 23, 2021

  We have a saying around here: "Your brand is what people say about you when you're not in the room. "

Continue Reading

Digital Marketing Organizational Development CRM Hubspot

Shifting from “Post & Pray” to Nurturing a Workforce Pipeline
By Jen Neumann on July 16, 2021

If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe even said “No thanks!”

Continue Reading

Sales Marketing Strategy Digital Marketing Technology CRM Hubspot

Improve Your Tech Stack With a Platform Audit
By Jen Neumann on March 8, 2021

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

Continue Reading

Sales Agency Lifestyle Organizational Development Strategic planning

If You Are Not Using an Integrated CRM, You Are Losing Data
By Jen Neumann on March 1, 2021

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects...

Continue Reading

Sales Branding Organizational Development

Barrier Studies: Understanding What Holds Back Business & Engagement
By Jen Neumann on January 15, 2021

This is the third time we've updated this post - it's one of those blogs that has evolved as our client base has over the years. This time our refresh incorporates more behavioral...

Continue Reading

Agency Lifestyle Marketing Strategy Facilitation

Sometimes You Need a Creative Escape
By Jen Neumann on August 18, 2020

Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

Continue Reading

Strategic planning Coronavirus business consulting

Keep Calm and Carry On... With Precautions
By Jen Neumann on March 11, 2020

We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the...

Continue Reading
Developing Your Marketing Budget
By Jen Neumann on December 11, 2019

It's a dance every year—create a budget out of hazy projections and then try to justify it. Ugh.  Sometimes you just need somewhere to start from. Every industry has different averages...

Continue Reading

Agency Lifestyle Marketing Strategy Design

Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 5, 2019

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

Continue Reading

Summer Nostalgia Series

Why Nostalgia Marketing Works
By Jen Neumann on September 17, 2019

In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the...

Continue Reading

Submit a Comment

Stay up to date
Get latest articles directly in your inbox