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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Jen Neumann

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All Posts from Jen Neumann

Marketing Strategy Digital Marketing Technology

2024 Predictions in Marketing & Tech
By Jen Neumann on January 19, 2024

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Marketing Strategy Digital Marketing Branding Strategic planning Design Web development

Do you need another employee, or do you need a Unicorn?
By Jen Neumann on November 21, 2023

(AKA Fractional Marketing Team / AKA Retained Marketing Agreements)

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AI

The Rise of Artificial Intelligence (AKA: Will Robots Take My Job?)
By Jen Neumann on July 19, 2023

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Social Media Marketing Strategy Digital Marketing Web Development & SEO Blogging

Threads: The New Twitter? Or Just Another Platform?
By Jen Neumann on July 9, 2023

Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made possible...

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Agency Lifestyle

Creative vs Strategic: Which Approach Produces the Best Results?
By Jen Neumann on July 9, 2023

Wouldn't both be ideal? As long as I’ve owned de Novo, I’ve struggled with how to answer the question of whether we’re a “creative” or “strategic” firm. Lots of agencies out there will...

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Marketing Strategy Organizational Development Strategic planning business consulting

Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner
By Jen Neumann on October 3, 2022

Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this happens in the wake of...

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Marketing Strategy business consulting

How to Write a Marketing RFP
By Jen Neumann on September 22, 2022

You've just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency...

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Digital Marketing Technology

Don't Overlook These QR Code Best Practices
By Jen Neumann on August 4, 2022

In 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog about the...

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business consulting

Overcoming Scotomas
By Jen Neumann on May 2, 2022

Here’s your new business word of the day: scotoma. Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field.

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Agency Lifestyle Marketing Strategy

2022 Predictions in Marketing & Tech
By Jen Neumann on January 26, 2022

Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...

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