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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Jen Neumann

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All Posts from Jen Neumann

Web Development & SEO Branding

Stock Photography Tells the Viewer One Thing
By Jen Neumann on August 2, 2017

The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it's also produced an unintended side effect: everyone's...

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Media Buying

Resist the Siren Song of Short-Term Media Buys
By Jen Neumann on July 11, 2017

As champions of inbound marketing, it's not going to come as a surprise that we tell our clients to take a long-term approach to their marketing. But beyond the obvious, we frequently see...

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Marketing Strategy Economic Development

Use Inbound Marketing to Strengthen Economic & Community Development
By Jen Neumann on June 12, 2017

"If you build it, they will come." Other than a baseball field in Iowa, that statement really isn't true. You can create the perfect environment for your community or region to grow and...

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Organizational Development

Confessions of a Creative Ball Hog
By Jen Neumann on June 1, 2017

(AKA - what Improv Taught is Teaching Me) I started taking improv classes through our local community theater earlier this year. While my kids like to say I'm having a mid-life crisis...

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Digital Marketing

Motion in Email: Why is my Inbox so Wiggly?
By Jen Neumann on May 22, 2017

You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically pronunciation policy at de Novo...

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Marketing Strategy Facilitation

Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan
By Jen Neumann on May 4, 2017

On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight.  The airline...

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Marketing Strategy

Why Big Brands Are Screwing Up
By Jen Neumann on April 15, 2017

A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we ...

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Marketing Strategy Experiential Marketing

Connecting Your Audience & Message Through Emotion
By Jen Neumann on April 7, 2017

Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around...

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Marketing Strategy

Why Marketing (Sometimes) Doesn't Happen
By Jen Neumann on March 24, 2017

As a marketer, you've probably experienced the frustration of a project not coming together. There are a lot of reasons for this, including a lack of buy in or understanding from those who...

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Agency Lifestyle

Want to Think Like de Novo? #TRYPOD With Us!
By Jen Neumann on March 13, 2017

Do you listen to podcasts? Podcast listening grew 23% between 2015 and 2016, with more than 57 million folks tuning in to podcasts last year. Mobility, automation and choice are what are...

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