Fresh

Strategic planning Coronavirus business consulting

We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the...

It's a dance every year—create a budget out of hazy projections and then try to justify it. Ugh. Sometimes you just need somewhere to start from. Every industry has different averages that...

Agency Lifestyle Marketing Strategy Design

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

Summer Nostalgia Series

In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the “why”...

Branding Strategic planning Economic Development

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...

Marketing Strategy Blogging

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

Agency Lifestyle Marketing Strategy Strategic planning

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...

Marketing Strategy Digital Marketing Organizational Development

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path. Just like any other tool (a light saber, for example), it can be...

Agency Lifestyle

No, but your culture might not be right for it. Yet. A lot of articles are being published about how bad the open office environment is for employees and culture. Here’s the thing—if the...

de Novo will add Annex’s data analytics and business intelligence capabilities to their lineup of marketing and advertising services. Annex Analytics co-founder, Peggy Stover, will also...