Fresh

Marketing Strategy Digital Marketing Branding Strategic planning Design Web development

(AKA Fractional Marketing Team / AKA Retained Marketing Agreements)

Marketing Strategy Organizational Development Strategic planning business consulting

Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this happens in the wake of...

Sales Agency Lifestyle Organizational Development Strategic planning

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects...

Strategic planning Coronavirus business consulting

We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the...

Agency Lifestyle Marketing Strategy Branding Strategic planning

No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites,...

Branding Strategic planning Economic Development

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...

Agency Lifestyle Marketing Strategy Strategic planning

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...

Marketing Strategy Strategic planning

I’m the queen of list making. Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish things throughout the day, I cross...