Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your site.

But when it comes to business blogging—specifically to a B2B crowd—one of the most common SEO strategies can be one of the most damaging to your readership.

Trust plays an important role in building long-lasting relationships with clients—and turning prospects into clients in the first place. Most companies will research a vendor or potential partner online before making contact. So how do you build trust with a prospect that you’ve never met?

One way is to shine a spotlight on the employees they’ll be working with so they’re familiar enough with your people, your values and your culture to feel comfortable reaching out and making an introduction.  You can do this in a number of ways, from writing staff bios to highlighting your team on social media.

Check out a few of our favorite ways to spotlight staff:

You’ve heard it a million times, in a million different ways: “You should be blogging.”

Well, should you?

Almost every company can benefit from maintaining a blog—it makes your site more visible on search engine results pages. It helps you connect with customers. And it creates reusable content that you can promote across a variety of channels.

But blogging takes time. And there’s more to it than just writing—you also need compelling imagery to help your content stand out. You need a place to house it on your website. And you need a promotion strategy to make sure it gets read.

So before you jump into the water without measuring how deep it goes, ask yourself, “What can I reasonably expect from a blog?”

The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or services. Right?

Ever wonder what would happen if you could beam onto the Enterprise, what it’s like to fall into a black hole, or if androids really could dream about electric sheep? So have Neil deGrasse Tyson and his rotating panel of celebrity guests, NASA scientists and sci-fi aficionados who join him every Friday night for StarTalk Radio, a (mostly) safe-for-work podcast made for space junkies, pop-sci nerds and everyone in between.

An Apple By Any Other Name…

For the last 16 years Apple has used the now iconic (or for the cynical, clichéd) “i” prefix to clearly identify their products and establish their dominance over the tiresome hordes of their copyright-infringing competitors. Now, to the chagrin of the groaning public everywhere, Apple’s pulled a Prince and reverted to a #!&@$ symbol.