Kelly Stapella

As the Communications Manager for de Novo, Kelly lends her strengths as a writer and researcher to help the team create award winning content and strategies that help our clients meet their goals.

Recent Posts

Into the Woods: A Refresher Course in Brand Refreshes

Posted by Kelly Stapella on Mar 2, 2020 12:50:16 PM

No brand is a static entity.

As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites, collateral and social media graphics aren’t the only things that need to keep up. Sometimes the brand itself needs a little bit of tweaking.

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Topics: Agency Lifestyle, Marketing Strategy, Branding, Strategic planning

Warmest Holiday Wishes From de Novo

Posted by Kelly Stapella on Dec 24, 2019 9:26:34 AM

We created this short, cheeky little number to show our appreciation to you—our clients, vendors, friends and partners for helping to make 2019 another spectacular year. Enjoy!

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Topics: Agency Lifestyle

New Coke, Who Dis?

Posted by Kelly Stapella on Jun 18, 2019 8:25:09 AM

New Coke is officially back.

You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing disasters in history.

It all comes down to nostalgia.

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Topics: Summer Nostalgia Series

Rethink Your B2B Blogging Strategy

Posted by Kelly Stapella on Mar 6, 2019 12:23:20 PM

Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your site.

But when it comes to business blogging—specifically to a B2B crowd—one of the most common SEO strategies can be one of the most damaging to your readership.

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Topics: Blogging

Bios, Blogs & Other Ways to Spotlight Your Team

Posted by Kelly Stapella on Jun 25, 2018 1:20:35 PM

Trust plays a big role in building long-lasting relationships with clients—and turning prospects into clients in the first place. But how do you build trust with a prospect you’ve never met?

One way is to shine a spotlight on the employees they’ll be working with so they’re familiar enough with your people, your values and your culture to feel comfortable reaching out and making that introduction.  You can do this in a number of ways, from writing staff bios to highlighting your team on social media.

Check out a few of our favorite ways to spotlight staff:

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Topics: Sales, Digital Marketing, Web Development & SEO

5 Reasons Blogs Don’t Live Up to Expectations

Posted by Kelly Stapella on Mar 27, 2018 12:49:22 PM

You’ve heard it a million times, in a million different ways: “You should be blogging.”

Well, should you?

Almost every company can benefit from maintaining a blogit makes your site more visible on search engine results pages. It helps you connect with customers. And it creates reusable content that you can promote across a variety of channels.

But blogging takes time. And there’s more to it than just writingyou also need compelling imagery to help your content stand out. You need a place to house it on your website. And you need a promotion strategy to make sure it gets read.

So before you jump into the water without measuring how deep it goes, ask yourself, “What can I reasonably expect from a blog?”

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Topics: Marketing Strategy, Digital Marketing, Blogging

Your Customers Are People Too: Use Personas to Understand Them

Posted by Kelly Stapella on Dec 4, 2017 9:49:59 AM

The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or services. Right?

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Topics: Marketing Strategy

StarTalk Radio - Pop-sci at Its Finest #TRYPOD

Posted by Kelly Stapella on Mar 16, 2017 1:23:49 PM

Ever wonder what would happen if you could beam onto the Enterprise, what it’s like to fall into a black hole, or if androids really could dream about electric sheep? So have Neil deGrasse Tyson and his rotating panel of celebrity guests, NASA scientists and sci-fi aficionados who join him every Friday night for StarTalk Radio, a (mostly) safe-for-work podcast made for space junkies, pop-sci nerds and everyone in between.

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Topics: Agency Lifestyle

An Apple by Any Other Name

Posted by Kelly Stapella on Sep 24, 2014 5:36:49 PM

An Apple By Any Other Name…

For the last 16 years Apple has used the now iconic (or for the cynical, clichéd) “i” prefix to clearly identify their products and establish their dominance over the tiresome hordes of their copyright-infringing competitors. Now, to the chagrin of the groaning public everywhere, Apple’s pulled a Prince and reverted to a #!&@$ symbol.

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At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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