Kelly Stapella

Recent Posts

Quiz: Brand Identity Crisis

Posted by Kelly Stapella on Dec 5, 2018 10:34:18 AM

Think You Know Branding?

Could you recognize the Disney font out of context? How about the Pillsbury Dough Boy without his signature chef hat? Take our Brand Identity Quiz to find out!

See how well you know the visual style of your favorite consumer brands and we'll send you a copy of our Marketing Activity Book!  It's filled with fun puzzles and (mostly) work-related activities to help inspire your next campaign, or just give you a mid-day creative boost.

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Topics: Games & Quizzes

Bios, Blogs & Other Ways to Spotlight Your Team

Posted by Kelly Stapella on Jun 25, 2018 1:20:35 PM

Trust plays an important role in building long-lasting relationships with clients—and turning prospects into clients in the first place. Most companies will research a vendor or potential partner online before making contact. So how do you build trust with a prospect that you’ve never met?

One way is to shine a spotlight on the employees they’ll be working with so they’re familiar enough with your people, your values and your culture to feel comfortable reaching out and making an introduction.  You can do this in a number of ways, from writing staff bios to highlighting your team on social media.

Check out a few of our favorite ways to spotlight staff:

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Topics: Sales, Digital Marketing, Web Development & SEO

5 Reasons Blogs Don’t Live Up to Expectations

Posted by Kelly Stapella on Mar 27, 2018 12:49:22 PM

You’ve heard it a million times, in a million different ways: “You should be blogging.”

Well, should you?

Almost every company can benefit from maintaining a blogit makes your site more visible on search engine results pages. It helps you connect with customers. And it creates reusable content that you can promote across a variety of channels.

But blogging takes time. And there’s more to it than just writingyou also need compelling imagery to help your content stand out. You need a place to house it on your website. And you need a promotion strategy to make sure it gets read.

So before you jump into the water without measuring how deep it goes, ask yourself, “What can I reasonably expect from a blog?”

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Topics: Marketing Strategy, Blogging, Digital Marketing

Your Customers Are People Too: Use Personas to Understand Them

Posted by Kelly Stapella on Dec 4, 2017 9:49:59 AM

The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or services. Right?

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Topics: Marketing Strategy

StarTalk Radio - Pop-sci at Its Finest #TRYPOD

Posted by Kelly Stapella on Mar 16, 2017 1:23:49 PM

Ever wonder what would happen if you could beam onto the Enterprise, what it’s like to fall into a black hole, or if androids really could dream about electric sheep? So have Neil deGrasse Tyson and his rotating panel of celebrity guests, NASA scientists and sci-fi aficionados who join him every Friday night for StarTalk Radio, a (mostly) safe-for-work podcast made for space junkies, pop-sci nerds and everyone in between.

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Topics: Agency Lifestyle

An Apple by Any Other Name

Posted by Kelly Stapella on Sep 24, 2014 5:36:49 PM

An Apple By Any Other Name…

For the last 16 years Apple has used the now iconic (or for the cynical, clichéd) “i” prefix to clearly identify their products and establish their dominance over the tiresome hordes of their copyright-infringing competitors. Now, to the chagrin of the groaning public everywhere, Apple’s pulled a Prince and reverted to a #!&@$ symbol.

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