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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Kelly Stapella

As the Communications Manager for de Novo, Kelly lends her strengths as a writer and researcher to help the team create award winning content and strategies that help our clients meet their goals.
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An Apple by Any Other Name
By Kelly Stapella on September 24, 2014

An Apple By Any Other Name… For the last 16 years Apple has used the now iconic (or for the cynical, clichéd) “i” prefix to clearly identify their products and establish their dominance...

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