Why Content Length Matters (And How to Trim Your Copy Like a Pro)

Posted by Kelly Stapella on May 26, 2021 2:34:06 PM

7-Minute Read


The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media post or promotional email). Other times it pays to go long (hello search-optimized blog posts).

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Topics: Social Media, Marketing Strategy, Digital Marketing, Blogging

Open for Business? Get Ready for Questions

Posted by The Digital Team on Jun 30, 2020 8:20:34 AM

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic.

In Iowa, where most COVID-related restrictions have already been lifted, a good chunk of stores, restaurants and service-oriented businesses have reopened in person. Some have reduced their hours or seating capacity. Some require face masks and have added hand sanitizing stations. While others seem—almost—like it’s back to business as usual.

It's hard to tell what's normal these days, and most of us aren't sure what to expect when we walk into a business we haven't been to in months. During the first stretch of scattered re-openings, consumer experiences were all over the board. And to a large extent—they still are. 

People have been flexible and forgiving as businesses work to wrap their heads around what works and what doesn't. But they’re eager for a sense of consistency. And they just want to know what’s happening.

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Topics: Social Media, Digital Marketing

deMystifying Digital Audience Targeting

Posted by Matt Browning on Apr 5, 2019 2:01:40 PM

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.

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Topics: Social Media, Marketing Strategy, Digital Marketing

The Facebook Newsfeed Changed—Now What?

Posted by Ryan Shenefelt on Feb 27, 2018 9:32:00 AM

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

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Topics: Social Media, Marketing Strategy, Digital Marketing

Why Facebook?

Posted by Max Johnson on Nov 3, 2017 8:58:52 AM

Are you advertising on Facebook? You should be.

If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially Facebook. With over 2 billion active users, Facebook is the king of all social media networks. It’s everyone’s go-to to find out what’s going on around the world and it’s one of the first places people go to gather information about a company or brand.

To better understand why your company should advertise on Facebook our digital strategist, Max, put together these four reasons why Facebook could benefit your business:

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Topics: Social Media, Digital Marketing

Marketing Tip: Attaching Websites to Snapchat

Posted by Ryan Shenefelt on Jul 7, 2017 11:26:09 AM

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth for digital marketers at companies large and small. 

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Topics: Social Media, Marketing Strategy, Digital Marketing

The QR Code's Final Redemption

Posted by Ryan Shenefelt on Jun 7, 2017 4:43:09 PM

Estimated Read Time: 3 minutes

Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released in Japan back in 1994 and periodically made a comeback, but they were never able to achieve "sticking power."  Why? One reason could be that the process was never seamless or easy for consumers—it required you to download a QR Code Scanner App on your phone and open the app in order to scan a code.

So why does this matter? What is a QR Code? They are, at their core, data. They could be a website URL, a QR Code Vcard that allows you to add someone to your contacts, or a map location. The goal of a QR Code is to make things easier on the customer. Why type when you can scan?

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Topics: Social Media, Digital Marketing, Experiential Marketing

Facebook Rolls Out New Job Posting Feature

Posted by Max Johnson on Mar 6, 2017 12:42:40 PM

Looking for another way to advertise a job opening for your company? Enter "Facebook Jobs." This new job posting feature, unveiled in mid-February, allows employers to post job openings on their Facebook page without the hassle of dealing with confusing job sites. With so many people already using Facebook, this new alternative makes it easy for your employees to share your job listing with their friends and family.

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Topics: Social Media, Digital Marketing

Snapchat Geofilters are the new Scout Badge

Posted by Ryan Shenefelt on Jan 31, 2017 11:28:44 AM

Snapchat. Gamification. Geofilters. Selfies.

These are words that will make a seasoned marketer's head spin. But before you completely chalk this latest social media trend up to "the kids," stop and think. These "kids" are the millennials that everyone is talking about.

Snapchat, the company that turned down a $3 billion acquisition from Facebook, has quickly become the 3rd most popular social network amongst millennials (AKA your customers). Facebook and Instagram are anxiously trying to keep their slight lead over this $25 billion company (estimates are based on their March 2017 IPO). With nearly 60% of all smartphone users aged 13 to 34 using this social network, marketers are trying to get their slice of the millennial pie. Much like any social network, brands struggle to find their foothold in the world of organic usage—so Snapchat decided to monetize. The movie "Ouija" launched its trailer on Snapchat in October 2014, which paved the way for advertising today.

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Topics: Social Media, Digital Marketing

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