Fresh

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Social Media Marketing Strategy Digital Marketing Blogging

Why Content Length Matters (And How to Trim Your Copy Like a Pro)
By Kelly Stapella on May 26, 2021

7-Minute Read The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media...

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Social Media Digital Marketing

Open for Business? Get Ready for Questions
By The Digital Team on June 30, 2020

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic. In Iowa, where most COVID-related restrictions have already been...

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Social Media Marketing Strategy Digital Marketing

deMystifying Digital Audience Targeting
By Matt Browning on April 5, 2019

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined...

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Social Media Marketing Strategy Digital Marketing

The Facebook Newsfeed Changed—Now What?
By Ryan Shenefelt on February 27, 2018

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

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Social Media Digital Marketing

Why Facebook?
By Max Johnson on November 3, 2017

Are you advertising on Facebook? You should be. If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially...

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Social Media Marketing Strategy Digital Marketing

Marketing Tip: Attaching Websites to Snapchat
By Ryan Shenefelt on July 7, 2017

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a...

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Social Media Digital Marketing Experiential Marketing

The QR Code's Final Redemption
By Ryan Shenefelt on June 7, 2017

Estimated Read Time: 3 minutes Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially...

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Social Media Digital Marketing

Facebook Rolls Out New Job Posting Feature
By Max Johnson on March 6, 2017

Looking for another way to advertise a job opening for your company? Enter "Facebook Jobs." This new job posting feature, unveiled in mid-February, allows employers to post job openings...

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Social Media Digital Marketing

Snapchat Geofilters are the new Scout Badge
By Ryan Shenefelt on January 31, 2017

Snapchat. Gamification. Geofilters. Selfies. These are words that will make a seasoned marketer's head spin. But before you completely chalk this latest social media trend up to "the...

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