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Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made possible...

Social Media Marketing Strategy Digital Marketing Blogging

7-Minute Read The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media...

Social Media Digital Marketing

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic. In Iowa, where most COVID-related restrictions have already been lifted, a...

Social Media Marketing Strategy Digital Marketing

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and...

Social Media Marketing Strategy Digital Marketing

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

Social Media Digital Marketing

Are you advertising on Facebook? You should be. If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially...

Social Media Marketing Strategy Digital Marketing

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth...

Social Media Digital Marketing Experiential Marketing

Estimated Read Time: 3 minutes Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released...

Social Media Digital Marketing

Looking for another way to advertise a job opening for your company? Enter "Facebook Jobs." This new job posting feature, unveiled in mid-February, allows employers to post job openings on...

Social Media Digital Marketing

Snapchat. Gamification. Geofilters. Selfies. These are words that will make a seasoned marketer's head spin. But before you completely chalk this latest social media trend up to "the kids,"...