Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.
On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.
Are you advertising on Facebook? You should be.
If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially Facebook. With over 2 billion active users, Facebook is the king of all social media networks. It’s everyone’s go-to to find out what’s going on around the world and it’s one of the first places people go to gather information about a company or brand.
To better understand why your company should advertise on Facebook our digital strategist, Max, put together these four reasons why Facebook could benefit your business:
Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth for digital marketers at companies large and small.
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Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released in Japan back in 1994 and periodically made a comeback, but they were never able to achieve "sticking power." Why? One reason could be that the process was never seamless or easy for consumers—it required you to download a QR Code Scanner App on your phone and open the app in order to scan a code.
So why does this matter? What is a QR Code? They are, at their core, data. They could be a website URL, a QR Code Vcard that allows you to add someone to your contacts, or a map location. The goal of a QR Code is to make things easier on the customer. Why type when you can scan?
Looking for another way to advertise a job opening for your company? Enter "Facebook Jobs." This new job posting feature, unveiled in mid-February, allows employers to post job openings on their Facebook page without the hassle of dealing with confusing job sites. With so many people already using Facebook, this new alternative makes it easy for your employees to share your job listing with their friends and family.
Snapchat. Gamification. Geofilters. Selfies.
These are words that will make a seasoned marketer's head spin. But before you completely chalk this latest social media trend up to "the kids," stop and think. These "kids" are the millennials that everyone is talking about.
Snapchat, the company that turned down a $3 billion acquisition from Facebook, has quickly become the 3rd most popular social network amongst millennials (AKA your customers). Facebook and Instagram are anxiously trying to keep their slight lead over this $25 billion company (estimates are based on their March 2017 IPO). With nearly 60% of all smartphone users aged 13 to 34 using this social network, marketers are trying to get their slice of the millennial pie. Much like any social network, brands struggle to find their foothold in the world of organic usage—so Snapchat decided to monetize. The movie "Ouija" launched its trailer on Snapchat in October 2014, which paved the way for advertising today.