Max Johnson

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Facebook vs. the General Data Protection Regulation

Posted by Max Johnson on Apr 20, 2018 2:33:00 PM

On May 28th, 2018, the European Union (EU) will begin enforcing new data protection laws giving web users more control over their personal details and how they're used on different social media networks. 

This new law, the General Data Protection Regulation (GDPR), will have a significant impact on businesses around the world that collect, process, manage or store European citizens' data, but the one company we're focusing on is Facebook. 

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Topics: Digital Marketing

Why Facebook?

Posted by Max Johnson on Nov 3, 2017 8:58:52 AM

Are you advertising on Facebook? You should be.

If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially Facebook. With over 2 billion active users, Facebook is the king of all social media networks. It’s everyone’s go-to to find out what’s going on around the world and it’s one of the first places people go to gather information about a company or brand.

To better understand why your company should advertise on Facebook our digital strategist, Max, put together these four reasons why Facebook could benefit your business:

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Topics: Social Media, Digital Marketing

Facebook Rolls Out New Job Posting Feature

Posted by Max Johnson on Mar 6, 2017 12:42:40 PM

Looking for another way to advertise a job opening for your company? Enter "Facebook Jobs." This new job posting feature, unveiled in mid-February, allows employers to post job openings on their Facebook page without the hassle of dealing with confusing job sites. With so many people already using Facebook, this new alternative makes it easy for your employees to share your job listing with their friends and family.

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Topics: Social Media, Digital Marketing

de Novo 2016 Fall Intern: Zach Zingula

Posted by Max Johnson on Dec 13, 2016 10:27:16 AM

Fall 2016 was definitely one for the books. From the infamous flood to hanging out with Ludacris, it's been a wild ride for everyone at de Novo, especially our fall intern, Zach Zingula.

Zach, a senior at Mount Mercy University, will be returning next spring to graduate with a degree in marketing. Over the course of his fall internship, Zach was able to see every bit of what it looks like to be on the "agency" side of things, but he didn't expect he'd be helping move out the office. To cap off his internship at de Novo, he's written a short blog.

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de Novo 2016 Summer Intern: Maddie Young

Posted by Max Johnson on Aug 25, 2016 3:30:27 PM

With the summer months coming to a close, our summer intern, Maddie Young's time at de Novo also came to an end. Over the course of the summer, Maddie worked with everyone on the team to get a broader sense of marketing and what "Agency Life" entails. During her stay, she took a liking to digital strategy and account management. This fall, Maddie will be returning to her studies at Drake and will be finishing her degree in marketing. Before Maddie embarked for school, she left us with an amazing blog about her time at de Novo.

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How Can Businesses Use Pokemon Go?

Posted by Max Johnson on Jul 26, 2016 10:34:38 AM

It’s week number three of the Pokémon Go craze and the mobile app has dominated the news from users walking off cliffs to crashing into police cars. In our last two blogs, we talked about what Pokémon Go is and how Augmented Reality (AR) may jump into the mainstream, but we did not explain how fixed locations work and how businesses can capitalize on Pokémon Go. 

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