Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Social Media Marketing Strategy Digital Marketing Blogging

Why Content Length Matters (And How to Trim Your Copy Like a Pro)
By Kelly Stapella on May 26, 2021

7-Minute Read The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media...

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Sales Marketing Strategy Digital Marketing Technology CRM Hubspot

Improve Your Tech Stack With a Platform Audit
By Jen Neumann on March 8, 2021

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

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Agency Lifestyle Marketing Strategy Facilitation

Sometimes You Need a Creative Escape
By Jen Neumann on August 18, 2020

Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

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Agency Lifestyle Marketing Strategy Branding Strategic planning

Into the Woods: A Refresher Course in Brand Refreshes
By Kelly Stapella on March 2, 2020

No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But...

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Agency Lifestyle Marketing Strategy Digital Marketing

Breaking the Valentine’s Marketing Mold
By Matt Browning on February 13, 2020

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are...

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Agency Lifestyle Marketing Strategy Design

Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 5, 2019

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Social Media Marketing Strategy Digital Marketing

deMystifying Digital Audience Targeting
By Matt Browning on April 5, 2019

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined...

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Marketing Strategy Blogging

TL;DR - Stop Oversharing
By Jen Neumann on March 6, 2019

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

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Agency Lifestyle Marketing Strategy Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration
By Jen Neumann on December 26, 2018

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well...

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Marketing Strategy Branding Design

Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca
By Graphic Design Team on December 5, 2018

  It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s...

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