Fresh

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy Digital Marketing Technology

2024 Predictions in Marketing & Tech
By Jen Neumann on January 19, 2024

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Marketing Strategy Digital Marketing Branding Strategic planning Design Web development

Do you need another employee, or do you need a Unicorn?
By Jen Neumann on November 21, 2023

(AKA Fractional Marketing Team / AKA Retained Marketing Agreements)

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Social Media Marketing Strategy Digital Marketing Web Development & SEO Blogging

Threads: The New Twitter? Or Just Another Platform?
By Jen Neumann on July 9, 2023

Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made possible...

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Marketing Strategy Organizational Development Strategic planning business consulting

Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner
By Jen Neumann on October 3, 2022

Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this happens in the wake of...

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Marketing Strategy business consulting

How to Write a Marketing RFP
By Jen Neumann on September 22, 2022

You've just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency...

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Agency Lifestyle Marketing Strategy

2022 Predictions in Marketing & Tech
By Jen Neumann on January 26, 2022

Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...

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Marketing Strategy Digital Marketing

Apple Just Called Bluff on "Email Open Rates"
By Jen Neumann on December 10, 2021

With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers.

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Agency Lifestyle Marketing Strategy Design

2021: Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 30, 2021

A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Social Media Marketing Strategy Digital Marketing Blogging

Why Content Length Matters (And How to Trim Your Copy Like a Pro)
By Kelly Stapella on May 26, 2021

7-Minute Read The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media...

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Sales Marketing Strategy Digital Marketing Technology CRM Hubspot

Improve Your Tech Stack With a Platform Audit
By Jen Neumann on March 8, 2021

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

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