Why Content Length Matters (And How to Trim Your Copy Like a Pro)

Posted by Kelly Stapella on May 26, 2021 2:34:06 PM

7-Minute Read

GET THE CONTENT LENGTH CHEAT SHEET

The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media post or promotional email). Other times it pays to go long (hello search-optimized blog posts).

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Topics: Social Media, Marketing Strategy, Digital Marketing, Blogging

Improve Your Tech Stack With a Platform Audit

Posted by Jen Neumann on Mar 8, 2021 1:49:24 PM

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

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Topics: Sales, Marketing Strategy, Digital Marketing, Technology, CRM, Hubspot

Sometimes You Need a Creative Escape

Posted by Jen Neumann on Aug 18, 2020 10:18:50 AM

Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

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Topics: Agency Lifestyle, Marketing Strategy, Facilitation

Into the Woods: A Refresher Course in Brand Refreshes

Posted by Kelly Stapella on Mar 2, 2020 12:50:16 PM

No brand is a static entity.

As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites, collateral and social media graphics aren’t the only things that need to keep up. Sometimes the brand itself needs a little bit of tweaking.

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Topics: Agency Lifestyle, Marketing Strategy, Branding, Strategic planning

Breaking the Valentine’s Marketing Mold

Posted by Matt Browning on Feb 13, 2020 10:06:18 AM

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are already in love, but what about those who are single? Or those whose love has more of a “night on the couch in sweatpants” feel? Or even those who’s love isn’t romantic, but for their friends or children or cats?

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Topics: Agency Lifestyle, Marketing Strategy, Digital Marketing

Skip the Boring Holiday Card & Get Creative

Posted by Jen Neumann on Nov 5, 2019 12:38:15 PM

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"

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Topics: Agency Lifestyle, Marketing Strategy, Design

deMystifying Digital Audience Targeting

Posted by Matt Browning on Apr 5, 2019 2:01:40 PM

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.

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Topics: Social Media, Marketing Strategy, Digital Marketing

TL;DR - Stop Oversharing

Posted by Jen Neumann on Mar 6, 2019 12:08:43 PM

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

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Topics: Marketing Strategy, Blogging

The In-house Marketing vs. Agency Model: A Story of Collaboration

Posted by Jen Neumann on Dec 26, 2018 10:20:00 AM

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and that they can put things on simmer.

It's not a bad strategy necessarily—especially in terms of (at least perceived) cost savings and the ability to pivot or refocus. But as brands, their offerings and their customer bases grow, they often need more marketing support to keep up with the constant churn of collateral, digital content, website updates, proposal writing, etc. 

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Topics: Agency Lifestyle, Marketing Strategy, Strategic planning

Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca

Posted by Graphic Design Team on Dec 5, 2018 10:47:18 AM

 

It’s All About Consistency

Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the first thing they recall when thinking about your products. So it goes without saying that you want your identity—and the public’s perception of your brand—to be consistent. After all, you want customers and clients to have the same great experience with your company at every opportunity. 

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Topics: Marketing Strategy, Branding, Design

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