Skip the Boring Holiday Card & Get Creative

Posted by Jen Neumann on Nov 5, 2019 12:38:15 PM

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"

Read More

Topics: Agency Lifestyle, Marketing Strategy, Design

deMystifying Digital Audience Targeting

Posted by Matt Browning on Apr 5, 2019 2:01:40 PM

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.

Read More

Topics: Social Media, Marketing Strategy, Digital Marketing

TL;DR - Stop Oversharing

Posted by Jen Neumann on Mar 6, 2019 12:08:43 PM

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

Read More

Topics: Marketing Strategy, Blogging

The In-house Marketing vs. Agency Model: A Story of Collaboration

Posted by Jen Neumann on Dec 26, 2018 10:20:00 AM

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and that they can put things on simmer.

It's not a bad strategy necessarily—especially in terms of (at least perceived) cost savings and the ability to pivot or refocus. But as brands, their offerings and their customer bases grow, they often need more marketing support to keep up with the constant churn of collateral, digital content, website updates, proposal writing, etc. 

Read More

Topics: Agency Lifestyle, Marketing Strategy, Strategic planning

Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca

Posted by Graphic Design Team on Dec 5, 2018 10:47:18 AM

 

It’s All About Consistency

Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the first thing they recall when thinking about your products. So it goes without saying that you want your identity—and the public’s perception of your brand—to be consistent. After all, you want customers and clients to have the same great experience with your company at every opportunity. 

Read More

Topics: Marketing Strategy, Branding, Design

Do Marketing and Politics Mix?

Posted by Heather Friedman on Oct 1, 2018 9:45:26 AM

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does that have to do with marketing? And, is embracing politics a good idea for a brand?

Read More

Topics: Marketing Strategy, Politics

Jedi Data Analytics

Posted by Jen Neumann on Sep 7, 2018 3:08:13 PM

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?

Read More

Topics: Marketing Strategy, Digital Marketing, Organizational Development

Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

Posted by Kelly Stapella, Annie Sexton, Braden Kopf on Aug 7, 2018 12:33:18 PM

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:

Read More

Topics: Marketing Strategy, Digital Marketing, Technology, Video

A Digital Marketer's Checklist for GDPR

Posted by Jen Neumann on May 15, 2018 9:15:39 AM

The European Union’s GDPR (General Data Protection Regulation) is all about how companies use the personal data of those they interact with. Everywhere we go on the internet, we leave a digital footprint. That footprint consists of our demographics, our behavior, our purchases and interactions, and it has become something of great value. (As the Economist says, “personal data is the world’s greatest resource.”) As is the case with anything of great value, it creates the need to protect that data from abuse—from benign misuse to serious breaches and malicious intent.

Read More

Topics: Marketing Strategy

What's Your Website's Shelf Life?

Posted by Jen Neumann on Apr 26, 2018 10:59:35 AM

You invested in a new website—how long should that website's design last?

The answer varies. It depends on the structure of your website. It depends on your ability to freshen up imagery and update the technology. And it depends on whether it's built on a platform that allows flexibility in the layout and functionality. 

Read More

Topics: Marketing Strategy, Web Development & SEO

What's going on here?

Stay Updated. Stay Fresh.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Subscribe to our Blog!

Recent Posts

Follow Us