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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Social Media Marketing Strategy Digital Marketing

Marketing Tip: Attaching Websites to Snapchat
By Ryan Shenefelt on July 7, 2017

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth...

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Marketing Strategy Economic Development

Use Inbound Marketing to Strengthen Economic & Community Development
By Jen Neumann on June 12, 2017

"If you build it, they will come." Other than a baseball field in Iowa, that statement really isn't true. You can create the perfect environment for your community or region to grow and...

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Marketing Strategy Facilitation

Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan
By Jen Neumann on May 4, 2017

On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. The airline...

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Marketing Strategy

Why Big Brands Are Screwing Up
By Jen Neumann on April 15, 2017

A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we ...

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Marketing Strategy Experiential Marketing

Connecting Your Audience & Message Through Emotion
By Jen Neumann on April 7, 2017

Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around...

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Marketing Strategy

Why Marketing (Sometimes) Doesn't Happen
By Jen Neumann on March 24, 2017

As a marketer, you've probably experienced the frustration of a project not coming together. There are a lot of reasons for this, including a lack of buy in or understanding from those who...

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Marketing Strategy Media Buying

For Media Reps: how to sell to an agency professional
By Jen Neumann on February 20, 2017

(This post was originally published in 2014 and was updated February 20, 2017) We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a...

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