Social Media Marketing Strategy Digital Marketing
Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth...
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Marketing Strategy Economic Development
"If you build it, they will come." Other than a baseball field in Iowa, that statement really isn't true. You can create the perfect environment for your community or region to grow and...
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Marketing Strategy Facilitation
On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. The airline...
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A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we ...
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Marketing Strategy Experiential Marketing
Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around...
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As a marketer, you've probably experienced the frustration of a project not coming together. There are a lot of reasons for this, including a lack of buy in or understanding from those who...
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Marketing Strategy Media Buying
(This post was originally published in 2014 and was updated February 20, 2017) We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a...
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