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Agency Lifestyle Marketing Strategy Facilitation

Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

Agency Lifestyle Marketing Strategy Branding Strategic planning

No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites,...

Agency Lifestyle Marketing Strategy Digital Marketing

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are...

Agency Lifestyle Marketing Strategy Design

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

Social Media Marketing Strategy Digital Marketing

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and...

Marketing Strategy Blogging

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

Agency Lifestyle Marketing Strategy Strategic planning

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...

Marketing Strategy Branding Design

It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...

Marketing Strategy Politics

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does...

Marketing Strategy Digital Marketing Organizational Development

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path. Just like any other tool (a light saber, for example), it can be...