Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy Blogging

TL;DR - Stop Oversharing
By Jen Neumann on March 6, 2019

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

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Agency Lifestyle Marketing Strategy Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration
By Jen Neumann on December 26, 2018

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...

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Marketing Strategy Branding Design

Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca
By Graphic Design Team on December 5, 2018

  It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...

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Marketing Strategy Politics

Do Marketing and Politics Mix?
By Heather Friedman on October 1, 2018

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does...

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Marketing Strategy Digital Marketing Organizational Development

Jedi Data Analytics
By Jen Neumann on September 7, 2018

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can...

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Marketing Strategy Digital Marketing Technology Video

Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:

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Marketing Strategy

A Digital Marketer's Checklist for GDPR
By Jen Neumann on May 15, 2018

The European Union’s GDPR (General Data Protection Regulation) is all about how companies use the personal data of those they interact with. Everywhere we go on the internet, we leave a...

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Marketing Strategy Web Development & SEO

What's Your Website's Shelf Life?
By Jen Neumann on April 26, 2018

You invested in a new website—how long should that website's design last? The answer varies. It depends on the structure of your website. It depends on your ability to freshen up imagery...

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Marketing Strategy Digital Marketing Blogging

5 Reasons Blogs Don’t Live Up to Expectations
By Kelly Stapella on March 27, 2018

You’ve heard it a million times, in a million different ways: “You should be blogging.” Well, should you? Almost every company can benefit from maintaining a blog—it makes your site more...

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Social Media Marketing Strategy Digital Marketing

The Facebook Newsfeed Changed—Now What?
By Ryan Shenefelt on February 27, 2018

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

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