You’ve heard it a million times, in a million different ways: “You should be blogging.”
Well, should you?
Almost every company can benefit from maintaining a blog—it makes your site more visible on search engine results pages. It helps you connect with customers. And it creates reusable content that you can promote across a variety of channels.
But blogging takes time. And there’s more to it than just writing—you also need compelling imagery to help your content stand out. You need a place to house it on your website. And you need a promotion strategy to make sure it gets read.
So before you jump into the water without measuring how deep it goes, ask yourself, “What can I reasonably expect from a blog?”