Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.
Continue ReadingSummary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.
Continue ReadingAgency Lifestyle Marketing Strategy Strategic planning
In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...
Continue ReadingMarketing Strategy Branding Design
It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...
Continue ReadingWe're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does...
Continue ReadingMarketing Strategy Digital Marketing Organizational Development
Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path. Just like any other tool (a light saber, for example), it can...
Continue ReadingMarketing Strategy Digital Marketing Technology Video
It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:
Continue ReadingThe European Union’s GDPR (General Data Protection Regulation) is all about how companies use the personal data of those they interact with. Everywhere we go on the internet, we leave a...
Continue ReadingMarketing Strategy Web Development & SEO
You invested in a new website—how long should that website's design last? The answer varies. It depends on the structure of your website. It depends on your ability to freshen up imagery...
Continue ReadingMarketing Strategy Digital Marketing Blogging
You’ve heard it a million times, in a million different ways: “You should be blogging.” Well, should you? Almost every company can benefit from maintaining a blog—it makes your site more...
Continue ReadingSocial Media Marketing Strategy Digital Marketing
On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.
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