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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Heather Friedman

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Agency Lifestyle

Oh, and One More Thing...
By Heather Friedman on September 27, 2019

As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic. Thirteen years ago, I had an idea for a marketing firm that took a slightly...

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New Year, New Space
By Heather Friedman on February 8, 2019

At the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The timeline was fast and the stakes...

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Marketing Strategy Politics

Do Marketing and Politics Mix?
By Heather Friedman on October 1, 2018

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does...

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Experiential Marketing Branding Design

What Does Marketing Have to Do With Events?
By Heather Friedman on January 31, 2018

In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me...

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Agency Lifestyle

How to be a Fastest Growing Company by Going Slow
By Heather Friedman on June 8, 2017

de Novo was recently honored as a 2017 Fastest Growing Company by the Corridor Business Journal. While excited by the recognition, I also found it ironic because it took us ten years to be...

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Agency Lifestyle

Ted Talks to Go #TRYPOD
By Heather Friedman on March 15, 2017

On 11/11/11, we partnered with ICAD to produce TEDxIowaCity, a day filled with inspiring speakers, great music and the highly popular, Dr. Terry Wahls who shared her story of better living...

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Agency Lifestyle

Five Tips for Naming Your Business
By Heather Friedman on February 9, 2017

Congratulations on identifying a need in the market that only you can fill. Giving that entity a name can be one of the most important business decisions you’ll make. Can you change it...

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Agency Lifestyle

Ten Lessons in Ten Years
By Heather Friedman on January 30, 2017

Ask anyone who knows me well, I'm not big on anniversaries and often don't remember important personal dates. So, as we were discussing our Tenth Anniversary, I struggled to pinpoint the...

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How to Write a Simple but Effective Brand Positioning Statement
By Heather Friedman on January 20, 2017

You’ve been told you need a mission statement, a vision statement and now a brand positioning statement? Are you feeling overwhelmed?  Don’t. Brand positioning statements are meant to be...

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