Resist the Siren Song of Short-Term Media Buys

Posted by Jen Neumann on Jul 11, 2017 12:21:45 PM

As champions of inbound marketing, it's not going to come as a surprise that we tell our clients to take a long-term approach to their marketing. But beyond the obvious, we frequently see similar patterns:

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Topics: Media Buying

For Media Reps: how to sell to an agency professional

Posted by Jen Neumann on Feb 20, 2017 9:13:21 AM

(This post was originally published in 2014 and was updated February 20, 2017)

We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a few things any sales person should know before calling us, or frankly, any other agency:

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Topics: Marketing Strategy, Media Buying

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