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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Media Buying

Resist the Siren Song of Short-Term Media Buys
By Jen Neumann on July 11, 2017

As champions of inbound marketing, it's not going to come as a surprise that we tell our clients to take a long-term approach to their marketing. But beyond the obvious, we frequently see...

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Marketing Strategy Media Buying

For Media Reps: how to sell to an agency professional
By Jen Neumann on February 20, 2017

(This post was originally published in 2014 and was updated February 20, 2017) We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a...

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