Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger members of the office, I don't feel much came out of the 1980s to be nostalgic about. The Cold War. Rampant conservatism. Atrocious music. This. 

It’s All About Consistency

Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the first thing they recall when thinking about your products. So it goes without saying that you want your identity—and the public’s perception of your brand—to be consistent. After all, you want customers and clients to have the same great experience with your company at every opportunity. 

In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me and asked "I knew you did all things marketing, but what do events have to do with marketing?" I smiled and gave her the much shorter version of this blog... 

It's official: Pantone has named "Ultra Violet" as their 2018 Color of the Year.