Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca

Posted by Graphic Design Team on Dec 5, 2018 10:47:18 AM

 

It’s All About Consistency

Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the first thing they recall when thinking about your products. So it goes without saying that you want your identity—and the public’s perception of your brand—to be consistent. After all, you want customers and clients to have the same great experience with your company at every opportunity. 

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Topics: Design, Branding, Marketing Strategy

What Does Marketing Have to Do With Events?

Posted by Heather Friedman on Jan 31, 2018 10:23:56 AM

In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me and asked "I knew you did all things marketing, but what do events have to do with marketing?" I smiled and gave her the much shorter version of this blog... 

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Topics: Branding, Experiential Marketing, Design

de Novians React to Pantone's Color of the Year

Posted by Design Team on Dec 12, 2017 3:47:04 PM

It's official: Pantone has named "Ultra Violet" as their 2018 Color of the Year.

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Topics: Branding, Design

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