Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy Digital Marketing Branding Strategic planning Design Web development

Do you need another employee, or do you need a Unicorn?
By Jen Neumann on November 21, 2023

(AKA Fractional Marketing Team / AKA Retained Marketing Agreements)

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Design

Designers React to the 2022 Pantone Color of the Year - Very Peri
By Design Team on January 4, 2022

It's the annual tradition advertisers have been waiting for: the unveiling of the Pantone Color of the Year. For 20+ years, Pantone's Color of the Year has set the tone for artists and...

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Agency Lifestyle Marketing Strategy Design

2021: Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 30, 2021

A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Branding Design

Busting Common Design Myths
By Rebecca Skalsky on July 7, 2021

What comes to mind when you hear the words “graphic design”? Making things pretty for a living? Computer wizardry? A coffee-drinking, flannel-clad, Apple-product aficionado? While there...

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Agency Lifestyle Digital Marketing Branding Design Video

This Is How You OWN IT
By Annie Sexton on June 17, 2020

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!

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Agency Lifestyle Marketing Strategy Design

Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 5, 2019

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Branding Design Summer Nostalgia Series

The Nostalgic Pull of Saul Bass
By Chris Moore on June 19, 2019

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...

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Marketing Strategy Branding Design

Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca
By Graphic Design Team on December 5, 2018

It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...

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Experiential Marketing Branding Design

What Does Marketing Have to Do With Events?
By Heather Friedman on January 31, 2018

In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me...

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Branding Design

de Novians React to Pantone's Color of the Year
By Design Team on December 12, 2017

It's official: Pantone has named "Ultra Violet" as their 2018 Color of the Year.

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