If you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly began to broaden my horizons and discover all the diversity and creativity that exists in this industry. Fast forward 885 beers, numerous craft brewery visits and countless beer festivals later—you could say that craft beer has grown on me. (Sorry domestics, still not a fan.)
Topics: Summer Nostalgia Series
Graphic designers play an integral role in the marketing world. From print advertising to designing for a digital platform, these creative individuals have the challenging task of translating messages and ideas into compelling visuals. An artistic eye and a great imagination are only half of the battle. The success of a project largely hinges on the working relationship between client and graphic designer. Knowing what to expect from this partnership and clearly articulating feedback for your graphic designer will lead to successful and well-executed creative. So, where do you start?
Topics: Agency Lifestyle