Barriers to Entry: shedding light on the things that hold your business back

Posted by Jen Neumann on Nov 5, 2018 1:30:00 PM

This month we are revisiting the Barriers to Entry exercise—because it is a valid and honest look at how your company does business and can lead to improvements that will help you achieve your goals. 

Once upon a Hubspot Inbound Marketing Summit, I had the opportunity to listen to Dorie Clark speak, and began following her more closely.

Read More

Topics: Sales, Branding, Organizational Development

Data that Rocks!

Posted by Matt Browning on Sep 26, 2018 9:42:32 AM

Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard about this topic over the last year have been about the negative use of data, Spotify took the user data they generated to create a campaign that felt personal and that made us smile.

Read More

Topics: Experiential Marketing, Branding

What Does Marketing Have to Do With Events?

Posted by Heather Friedman on Jan 31, 2018 10:23:56 AM

In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me and asked "I knew you did all things marketing, but what do events have to do with marketing?" I smiled and gave her the much shorter version of this blog... 

Read More

Topics: Branding, Experiential Marketing, Design

de Novians React to Pantone's Color of the Year

Posted by Design Team on Dec 12, 2017 3:47:04 PM

It's official: Pantone has named "Ultra Violet" as their 2018 Color of the Year.

Read More

Topics: Branding, Design

What Do People Say About Your Brand...

Posted by Jen Neumann on Nov 28, 2017 12:26:41 PM

...when you're not in the room? 

Expensive / Worth it? (Quality)
OR 
Pricey / Not Worth it (Overpriced)
Inexpensive / Effective (Value)
OR
Cheap / Crappy (Garbage)

Quick to Respond / Accountable (Great Service)
OR
Unresponsive / Rude (Poor Service)

This is the heart of how your brand is perceived and communicated. So how do you know how your brand is perceived? 

Read More

Topics: Branding

Stock Photography Tells the Viewer One Thing

Posted by Jen Neumann on Aug 2, 2017 3:49:33 PM

The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it's also produced an unintended side effect: everyone's sites, posts and emails look the same. Worse yet, they look disingenuous. 

Here are three ways to overcome the pitfalls of stock imagery overuse. Yes, they all cost money or time (see the Venn Diagram of Getting Sh!t Done), but in the long run, they're worth it. 

Read More

Topics: Branding, Web Development & SEO

What's going on here?

Stay Updated. Stay Fresh.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Subscribe to our Blog!

Recent Posts

Follow Us