What comes to mind when you hear the words “graphic design”? Making things pretty for a living? Computer wizardry? A coffee-drinking, flannel-clad, Apple-product aficionado? While there...
Continue ReadingWhat comes to mind when you hear the words “graphic design”? Making things pretty for a living? Computer wizardry? A coffee-drinking, flannel-clad, Apple-product aficionado? While there...
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This is the third time we've updated this post—it's one of those blogs that has evolved as our client base has over the years. This time our refresh incorporates more behavioral science...
Continue ReadingAgency Lifestyle Digital Marketing Branding Design Video
The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!
Continue ReadingAgency Lifestyle Marketing Strategy Branding Strategic planning
No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites,...
Continue ReadingBranding Design Summer Nostalgia Series
To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...
Continue ReadingBranding Strategic planning Economic Development
When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...
Continue ReadingMarketing Strategy Branding Design
It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...
Continue ReadingExperiential Marketing Branding
Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard about...
Continue ReadingExperiential Marketing Branding Design
In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me...
Continue ReadingIt's official: Pantone has named "Ultra Violet" as their 2018 Color of the Year.
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