Matt Browning

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Data that Rocks!

Posted by Matt Browning on Sep 26, 2018 9:42:32 AM

Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard about this topic over the last year have been about the negative use of data, Spotify took the user data they generated to create a campaign that felt personal and that made us smile.

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Topics: Experiential Marketing, Branding

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