Geico's Greatest Hits Prove Solid Ad Strategy Can Be Timeless

Posted by Annie Sexton on Jul 16, 2019 4:10:06 PM

If it ain’t broke, don’t fix it.

Read More

Topics: Summer Nostalgia Series

We Never Go Out of Style

Posted by Hayden Means on Jul 15, 2019 12:02:01 PM

As the iconic Jay Gatsby once said, “Can’t repeat the past? Why of course you can!”

The fashion industry exemplifies these famous words by its never-ending recycling of trends. It seems that every trend in the fashion industry sees the light of day more than once. I think certain trends are timeless, and there is a direct tie between nostalgia and the fashion industry. Fashion serves as a time capsule, transporting people back to their favorite decades to reminisce about “the good ole days.” The fashion industry can also serve as a mechanism to help people who believe they were born in the wrong decade imagine what would have been.

Read More

Topics: Summer Nostalgia Series

The Nostalgic Pull of Saul Bass

Posted by Chris Moore on Jun 19, 2019 10:38:15 AM

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger members of the office, I don't feel much came out of the 1980s to be nostalgic about. The Cold War. Rampant conservatism. Atrocious music. This

Read More

Topics: Branding, Design, Summer Nostalgia Series

New Coke, Who Dis?

Posted by Kelly Stapella on Jun 18, 2019 8:25:09 AM

New Coke is officially back.

You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing disasters in history.

It all comes down to nostalgia.

Read More

Topics: Summer Nostalgia Series

What's going on here?

Stay Updated. Stay Fresh.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Subscribe to our Blog!

Recent Posts

Follow Us