Fresh

Thinking

Group 8054

Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Stay up to date

Summer Nostalgia Series

Why Nostalgia Marketing Works
By Jen Neumann on September 17, 2019

In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the...

Continue Reading

Summer Nostalgia Series

A Thirst for Nostalgia
By Rebecca Skalsky on August 14, 2019

If you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly began to broaden my...

Continue Reading

Summer Nostalgia Series

Video Game Nostalgia Comes Full Circle
By Mara Swenson on August 13, 2019

The Golden Age of the Arcade Video game technology has been quickly advancing since the first console, the Magnavox Odyssey, came out in 1972. When it was first brought to market, the...

Continue Reading

Experiential Marketing Summer Nostalgia Series

How Flexi(ble) Are You?
By Ryan Shenefelt on July 26, 2019

If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my...

Continue Reading

Summer Nostalgia Series

Geico's Greatest Hits Prove Solid Ad Strategy Can Be Timeless
By Annie Sexton on July 16, 2019

If it ain’t broke, don’t fix it.

Continue Reading

Summer Nostalgia Series

We Never Go Out of Style
By Hayden Means on July 15, 2019

As the iconic Jay Gatsby once said, “Can’t repeat the past? Why of course you can!” The fashion industry exemplifies these famous words by its never-ending recycling of trends. It seems...

Continue Reading

Branding Design Summer Nostalgia Series

The Nostalgic Pull of Saul Bass
By Chris Moore on June 19, 2019

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...

Continue Reading

Summer Nostalgia Series

New Coke, Who Dis?
By Kelly Stapella on June 18, 2019

New Coke is officially back. You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing...

Continue Reading

Submit a Comment

Stay up to date
Get latest articles directly in your inbox