Chris Moore

Recent Posts

The Nostalgic Pull of Saul Bass

Posted by Chris Moore on Jun 19, 2019 10:38:15 AM

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger members of the office, I don't feel much came out of the 1980s to be nostalgic about. The Cold War. Rampant conservatism. Atrocious music. This

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Topics: Branding, Design, Summer Nostalgia Series

The Voice of Your Brand

Posted by Chris Moore on May 23, 2017 1:58:59 PM

I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that made me feel a bit defensive. I make my living building and maintaining brands—how could typography be 80% of that experience? And if it is, what have I been doing wrong? 

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Topics: Agency Lifestyle

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