Chris Moore

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The Voice of Your Brand

Posted by Chris Moore on May 23, 2017 1:58:59 PM

I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that made me feel a bit defensive. I make my living building and maintaining brands—how could typography be 80% of that experience? And if it is, what have I been doing wrong? 

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Topics: Agency Lifestyle

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