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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Ryan Shenefelt

Ryan is a digital strategist at de Novo Alternative Marketing. When he's not creating digital campaigns or reading up on the latest news in the socialsphere, he's crafting up a storm.
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All Posts from Ryan Shenefelt

Leveraging Location Data to Unlock Customer Insights
By Ryan Shenefelt on May 16, 2024

How a location-based consumer analysis tool can help transform your business.

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Experiential Marketing Summer Nostalgia Series

How Flexi(ble) Are You?
By Ryan Shenefelt on July 26, 2019

If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my...

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Digital Marketing Politics

The Time to Trust?
By Ryan Shenefelt on November 5, 2018

Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States...

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Social Media Marketing Strategy Digital Marketing

The Facebook Newsfeed Changed—Now What?
By Ryan Shenefelt on February 27, 2018

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

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Social Media Marketing Strategy Digital Marketing

Marketing Tip: Attaching Websites to Snapchat
By Ryan Shenefelt on July 7, 2017

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth...

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Social Media Digital Marketing Experiential Marketing

The QR Code's Final Redemption
By Ryan Shenefelt on June 7, 2017

Estimated Read Time: 3 minutes Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released...

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Agency Lifestyle

Sooo Many White Guys #trypod
By Ryan Shenefelt on March 14, 2017

The Run Down Sooo Many White Guys (yes, with three Os) is a podcast featuring Phoebe Robinson of "2 Dope Queens" and her producer turned "White Robin Quivers," Joanna Solataroff. This...

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Social Media Digital Marketing

Snapchat Geofilters are the new Scout Badge
By Ryan Shenefelt on January 31, 2017

Snapchat. Gamification. Geofilters. Selfies. These are words that will make a seasoned marketer's head spin. But before you completely chalk this latest social media trend up to "the kids,"...

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The Pokémon GO Craze: Explained
By Ryan Shenefelt on July 12, 2016

If you have been outside since Thursday you have probably seen a hoard of 15-30 year olds walking around staring at their phones. They’re not just extremely interested in a Buzzfeed...

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Ello's Impact - A Push for Privacy on Social Networks
By Ryan Shenefelt on October 4, 2014

If you’ve scrolled through your Newsfeed or happened to stumble over to Mashable, you’ve definitely heard of the latest social network – Ello. It’s everywhere! Ello brands themselves as an...

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