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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy Digital Marketing Technology Video

Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:

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Marketing Strategy

A Digital Marketer's Checklist for GDPR
By Jen Neumann on May 15, 2018

The European Union’s GDPR (General Data Protection Regulation) is all about how companies use the personal data of those they interact with. Everywhere we go on the internet, we leave a...

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Marketing Strategy Web Development & SEO

What's Your Website's Shelf Life?
By Jen Neumann on April 26, 2018

You invested in a new website—how long should that website's design last? The answer varies. It depends on the structure of your website. It depends on your ability to freshen up imagery...

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Marketing Strategy Digital Marketing Blogging

5 Reasons Blogs Don’t Live Up to Expectations
By Kelly Stapella on March 27, 2018

You’ve heard it a million times, in a million different ways: “You should be blogging.” Well, should you? Almost every company can benefit from maintaining a blog—it makes your site more...

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Social Media Marketing Strategy Digital Marketing

The Facebook Newsfeed Changed—Now What?
By Ryan Shenefelt on February 27, 2018

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

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Marketing Strategy

Your Customers Are People Too: Use Personas to Understand Them
By Kelly Stapella on December 4, 2017

The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or services. Right?

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Marketing Strategy

Goal Setting Leads to Marketing Success
By Jen Neumann on December 4, 2017

Start your marketing and communications plan for the year with goals designed for results.

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Marketing Strategy Strategic planning

Start With Strategy
By Jill Mast on November 6, 2017

I’m the queen of list making. Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish things throughout the day, I cross...

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Marketing Strategy

Stalk-In Traffic: Working With an Informed Public
By Jen Neumann on October 2, 2017

Your customers know almost everything about what you offer before they "walk in" the door. Whether you sell items off shelves, provide a service, are a museum or tourism attraction, a...

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Agency Lifestyle Marketing Strategy

Add Email Marketing to Your Content Strategy with These 3 Steps
By Alex Martin on July 27, 2017

Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing blogs or...

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