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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy

Your Customers Are People Too: Use Personas to Understand Them
By Kelly Stapella on December 4, 2017

The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or services. Right?

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Marketing Strategy

Goal Setting Leads to Marketing Success
By Jen Neumann on December 4, 2017

Start your marketing and communications plan for the year with goals designed for results. 

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Marketing Strategy Strategic planning

Start With Strategy
By Jill Mast on November 6, 2017

I’m the queen of list making. Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish things throughout the day, I cross...

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Marketing Strategy

Stalk-In Traffic: Working With an Informed Public
By Jen Neumann on October 2, 2017

Your customers know almost everything about what you offer before they "walk in" the door. Whether you sell items off shelves, provide a service, are a museum or tourism attraction, a...

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Agency Lifestyle Marketing Strategy

Add Email Marketing to Your Content Strategy with These 3 Steps
By Alex Martin on July 27, 2017

Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing blogs or...

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Social Media Marketing Strategy Digital Marketing

Marketing Tip: Attaching Websites to Snapchat
By Ryan Shenefelt on July 7, 2017

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a...

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Marketing Strategy Economic Development

Use Inbound Marketing to Strengthen Economic & Community Development
By Jen Neumann on June 12, 2017

"If you build it, they will come." Other than a baseball field in Iowa, that statement really isn't true. You can create the perfect environment for your community or region to grow and...

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Marketing Strategy Facilitation

Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan
By Jen Neumann on May 4, 2017

On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight.  The airline...

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Marketing Strategy

Why Big Brands Are Screwing Up
By Jen Neumann on April 15, 2017

A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we ...

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Marketing Strategy Experiential Marketing

Connecting Your Audience & Message Through Emotion
By Jen Neumann on April 7, 2017

Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around...

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