The 2017 Pantone Color of the Year is Finally Here
(And Despite the Snow, Things Are Still Looking Green)
Every December, Pantone releases their Color of the Year. It’s an eagerly anticipated moment for anyone in design-related industries, and de Novo is no exception. But why exactly is that?
For artists, designers, advertisers and many other professions, Pantone is basically the Pope of color. It sets the standards that allow designers to match colors in print materials, and it has a massive amount of influence on color trends in art, fashion, interior design, and marketing. It’s thanks in part to Pantone that the red on the can of Coke you’re sipping matches the red on the box it came in. Pretty cool stuff.
This year, Pantone chose Greenery, a lively shade of green that brings to mind a cool glass of limeade, freshly cut grass, and all the best parts about summer. It also seems fitting that they should chose this particular shade, as eco-friendly consumerism and “going green” have risen to the top of public consciousness in recent years.
So what do actual designers have to say about Greenery? We asked de Novians Chris and Becca for their take on the 2017 Color of the Year: