Jen Neumann

Recent Posts

Use Inbound Marketing to Strengthen Economic & Community Development

Posted by Jen Neumann on Jun 12, 2017 9:00:00 AM

"If you build it, they will come."

Other than a baseball field in Iowa, that statement really isn't true. You can create the perfect environment for your community or region to grow and expand new and existing business, but if you don't actively market it - in ways that cut through the clamor of all the other competing sites/cities/states, then you are leaving a lot to chance. 

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Topics: Marketing Strategy, Economic Development

Confessions of a Creative Ball Hog

Posted by Jen Neumann on Jun 1, 2017 11:02:05 AM

(AKA - what Improv Taught is Teaching Me)

I started taking improv classes through our local community theater earlier this year. While my kids like to say I'm having a mid-life crisis (admittedly, I also signed up for a six week class on rain gardens at the same time - they may have something there), my objective was to recharge my creative batteries and get some practice thinking on my feet. I have to admit that sometimes I feel a little "depleted."

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Topics: Organizational Development

Motion in Email: Why is my Inbox so Wiggly?

Posted by Jen Neumann on May 22, 2017 11:38:32 AM

You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically pronunciation policy at de Novo is with a "hard G"), a graphic format that's been around for a long time, but has recently become much easier to create. Learn more about how (and when) you should use motion in your emails.

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Topics: Digital Marketing

Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan

Posted by Jen Neumann on May 4, 2017 2:37:10 PM

On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. 

The airline immediately took responsibility and is investigating the incident. Officials say that the video does not reflect their values of "patience and empathy."

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Topics: Marketing Strategy, Facilitation

Why Big Brands Are Screwing Up

Posted by Jen Neumann on Apr 15, 2017 10:10:39 AM

tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we Screen Shot 2017-04-14 at 9.03.39 AM.pnghope!) white supremacist messaging. And most notably, a PR nightmare that United Airlines brought on themselves.

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Topics: Marketing Strategy

Connecting Your Audience & Message Through Emotion

Posted by Jen Neumann on Apr 7, 2017 2:49:42 PM

Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around the how and why, which methods are most effective AND which parts of the brain are affected and how.

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Topics: Marketing Strategy, Experiential Marketing

Why Marketing (Sometimes) Doesn't Happen

Posted by Jen Neumann on Mar 24, 2017 8:00:00 AM

As a marketer, you've probably experienced the frustration of a project not coming together. There are a lot of reasons for this, including a lack of buy in or understanding from those who approve the plan. But the main reason - and the one we see most often - is that there is an intersection of intangible and tangible elements that needs to happen in order for your plan to work. Please see Exhibit A: The Venn Diagram of Getting Sh!t Done. (Now animated!)

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Topics: Marketing Strategy

Want to Think Like de Novo? #TRYPOD With Us!

Posted by Jen Neumann on Mar 13, 2017 2:52:10 PM

Do you listen to podcasts? Podcast listening grew 23% between 2015 and 2016, with more than 57 million folks tuning in to podcasts last year. Mobility, automation and choice are what are driving the rise, as people seek to customize and carry with them, their listening choices.

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Topics: Agency Lifestyle

For Media Reps: how to sell to an agency professional

Posted by Jen Neumann on Feb 20, 2017 9:13:21 AM

(This post was originally published in 2014 and was updated February 20, 2017)

We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a few things any sales person should know before calling us, or frankly, any other agency:

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Topics: Marketing Strategy, Media Buying

2017 Pantone Color of the Year

Posted by Jen Neumann on Dec 9, 2016 1:57:26 PM


The 2017 Pantone Color of the Year is Finally Here
(And Despite the Snow, Things Are Still Looking Green)

Every December, Pantone releases their Color of the Year. It’s an eagerly anticipated moment for anyone in design-related industries, and de Novo is no exception. But why exactly is that?

For artists, designers, advertisers and many other professions, Pantone is basically the Pope of color. It sets the standards that allow designers to match colors in print materials, and it has a massive amount of influence on color trends in art, fashion, interior design, and marketing. It’s thanks in part to Pantone that the red on the can of Coke you’re sipping matches the red on the box it came in. Pretty cool stuff. 

This year, Pantone chose Greenery, a lively shade of green that brings to mind a cool glass of limeade, freshly cut grass, and all the best parts about summer. It also seems fitting that they should chose this particular shade, as eco-friendly consumerism and “going green” have risen to the top of public consciousness in recent years.

So what do actual designers have to say about Greenery? We asked de Novians Chris and Becca for their take on the 2017 Color of the Year: 

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