Fresh

Marketing Strategy Organizational Development Strategic planning business consulting

Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this happens in the wake of...

Marketing Strategy business consulting

You've just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency...

Digital Marketing Technology

In 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog about the...

business consulting

Here’s your new business word of the day: scotoma. Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field.

Agency Lifestyle Marketing Strategy

Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...

Marketing Strategy Digital Marketing

With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers.

Agency Lifestyle Marketing Strategy Design

A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

Organizational Development Facilitation business consulting

We have a saying around here: "Your brand is what people say about you when you're not in the room. "

Digital Marketing Organizational Development CRM Hubspot

If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe even said “No thanks!”

Sales Marketing Strategy Digital Marketing Technology CRM Hubspot

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”