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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Jen Neumann

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All Posts from Jen Neumann

Strategic planning Coronavirus business consulting

Keep Calm and Carry On... With Precautions
By Jen Neumann on March 11, 2020

We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the...

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Developing Your Marketing Budget
By Jen Neumann on December 11, 2019

It's a dance every year—create a budget out of hazy projections and then try to justify it. Ugh.  Sometimes you just need somewhere to start from. Every industry has different averages that...

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Agency Lifestyle Marketing Strategy Design

Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 5, 2019

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Summer Nostalgia Series

Why Nostalgia Marketing Works
By Jen Neumann on September 17, 2019

In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the “why”...

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Branding Strategic planning Economic Development

Community Branding: Be Yourself
By Jen Neumann on May 13, 2019

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...

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Marketing Strategy Blogging

TL;DR - Stop Oversharing
By Jen Neumann on March 6, 2019

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

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Agency Lifestyle Marketing Strategy Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration
By Jen Neumann on December 26, 2018

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...

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Marketing Strategy Digital Marketing Organizational Development

Jedi Data Analytics
By Jen Neumann on September 7, 2018

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can...

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Agency Lifestyle

Is the Open Office Format Bad?
By Jen Neumann on August 1, 2018

No, but your culture might not be right for it. Yet.  A lot of articles are being published about how bad the open office environment is for employees and culture. Here’s the thing—if the...

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News Release: de Novo Marketing Acquires Annex Analytics
By Jen Neumann on July 23, 2018

de Novo will add Annex’s data analytics and business intelligence capabilities to their lineup of marketing and advertising services. Annex Analytics co-founder, Peggy Stover, will also...

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