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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Jen Neumann

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Marketing Strategy Media Buying

For Media Reps: how to sell to an agency professional
By Jen Neumann on February 20, 2017

(This post was originally published in 2014 and was updated February 20, 2017) We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a...

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2017 Pantone Color of the Year
By Jen Neumann on December 9, 2016

The 2017 Pantone Color of the Year is Finally Here(And Despite the Snow, Things Are Still Looking Green) Every December, Pantone releases their Color of the Year. It’s an eagerly...

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Attracting New Audiences to Modern Museums, Libraries and Non-Profits
By Jen Neumann on November 14, 2016

  As volunteer and audiences change, non-profits must change their approach to attract and retain new audiences. Many existing non-profits are facing a crisis. As their core audience and...

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Will Pokemon Go Make AR a Reality?
By Jen Neumann on July 13, 2016

You've seen the hordes in the parks, on the trails, skulking around your business or neighborhood. PokemonGO landed square in the middle of society and has caught on like a California...

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Protecting Your Website From Cyber-Attacks
By Jen Neumann on April 2, 2015

IT'S NOT JUST TARGET & HOME DEPOT THAT GET HACKED Cyber-security is a real and increasing concern - for CIOs, network administrators and website development companies. Cyber-attacks,...

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Branding: Why Original Design Matters
By Jen Neumann on December 4, 2014

Should you crowdsource your logo? We hear this argument from time to time: "Why should I pay that much for a logo when I can outsource it to a crowdsourcing company and pay a fraction of...

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Step Away From Your Marketing Strategy
By Jen Neumann on October 21, 2014

You are not your target audience (and neither is your boss) It's not uncommon. When you work for or have founded a company, you believe in your product. Perhaps you created something or...

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How to not nurture your sales cycle
By Jen Neumann on June 20, 2014

I’m pretty liberal in my acceptance of LinkedIn requests – I like people, I like to network and I’m growing that network and my business with LinkedIn as a big part of that strategy. But I...

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