Fresh

Marketing Strategy Media Buying

(This post was originally published in 2014 and was updated February 20, 2017) We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a...

The 2017 Pantone Color of the Year is Finally Here(And Despite the Snow, Things Are Still Looking Green) Every December, Pantone releases their Color of the Year. It’s an eagerly...

  As volunteer and audiences change, non-profits must change their approach to attract and retain new audiences. Many existing non-profits are facing a crisis. As their core audience and...

You've seen the hordes in the parks, on the trails, skulking around your business or neighborhood. PokemonGO landed square in the middle of society and has caught on like a California...

IT'S NOT JUST TARGET & HOME DEPOT THAT GET HACKED Cyber-security is a real and increasing concern - for CIOs, network administrators and website development companies. Cyber-attacks,...

Should you crowdsource your logo? We hear this argument from time to time: "Why should I pay that much for a logo when I can outsource it to a crowdsourcing company and pay a fraction of...

You are not your target audience (and neither is your boss) It's not uncommon. When you work for or have founded a company, you believe in your product. Perhaps you created something or...

I’m pretty liberal in my acceptance of LinkedIn requests – I like people, I like to network and I’m growing that network and my business with LinkedIn as a big part of that strategy. But I...