You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically pronunciation policy at de Novo...
Continue ReadingYou have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically pronunciation policy at de Novo...
Continue ReadingMarketing Strategy Facilitation
On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. The airline...
Continue ReadingA tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we ...
Continue ReadingMarketing Strategy Experiential Marketing
Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around...
Continue ReadingAs a marketer, you've probably experienced the frustration of a project not coming together. There are a lot of reasons for this, including a lack of buy in or understanding from those who...
Continue ReadingDo you listen to podcasts? Podcast listening grew 23% between 2015 and 2016, with more than 57 million folks tuning in to podcasts last year. Mobility, automation and choice are what are...
Continue ReadingMarketing Strategy Media Buying
(This post was originally published in 2014 and was updated February 20, 2017) We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a...
Continue ReadingThe 2017 Pantone Color of the Year is Finally Here(And Despite the Snow, Things Are Still Looking Green) Every December, Pantone releases their Color of the Year. It’s an eagerly...
Continue ReadingAs volunteer and audiences change, non-profits must change their approach to attract and retain new audiences. Many existing non-profits are facing a crisis. As their core audience and...
Continue ReadingYou've seen the hordes in the parks, on the trails, skulking around your business or neighborhood. PokemonGO landed square in the middle of society and has caught on like a California...
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