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Quit Stressing Over Image Sizes—We've Got You

By Kassie Kilpatrick on May, 9 2022
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Kassie Kilpatrick

Kassie is a storyteller by nature and loves helping others piece their messages together in a way that speaks to the insanely relatable human experience that we all share.

dN.2022 Digital Common Ad Sizes.bloggraphic

 

Whether you are a marketer, a business owner or a traditional user, we’ve all experienced that heart-dropping moment when you hit “save” on a cover image and suddenly—it doesn’t look right! You’ve likely spent a lot of time choosing or creating the image, re-sizing it for various platforms, and getting it just right. While this is annoying at best, the good news about cover images is that you can quickly remove the image, delete the update from your feed, and wipe the sweat bead from your head in a matter of seconds. Digital ads—not so much.

Fear not. Our digital team has created an amazing resource for you that covers it all. The Digital Media Common Ad Sizes guide is chock-full of design dimensions, information on safe zones (implying there are danger zones, which sounds exciting), file sizes and types, and so much more. Bonus: it’s like, really pretty!

 

Let’s dive right in, shall we?

 

Not Your Mother’s Facebook Images

If your mom has a Facebook, then you’ve probably seen your fair share of awkwardly cropped or improperly displayed profile images. It’s the publicly displayed series of readjustment attempts for me.

 

Take note, as the following information can help both your mom and your business.

 

PROFILE IMAGE
180 pixels x 180 pixels

Common Ad Sizes FB1-1

COVER PHOTO 
820 pixels x 360 pixels
Safe Zone = 640 pixels x 312 pixels

Common Ad Sizes FB2

 

EVENT COVER PHOTO
1000 pixels x 524 pixels
Safe Zone = 960 pixels x 474 pixels

Common Ad Sizes FB3

 

CAROUSEL ADS
1080 pixels x 1080 pixels
2-10 cards per ad

Common Ad Sizes FB4

 

PROMOTED POST/GENERAL GRAPHIC
1080 pixels x 1080 pixels

Common Ad Sizes FB5

 

CLICKS TO WEBSITE/PAGE LIKES AD
1200 pixels x 628 pixels

Common Ad Sizes FB6

 

The Twittersphere—Where Typos Thrive (For Now)

Twitter has traditionally been known for its lack of an edit button, making it especially important to have the right image sizes the first time. However, this is likely going to change following the purchase of Twitter by Elon Musk—a known advocate for the edit button.

 

Regardless, Twitter is a platform often used by companies for customer service, important updates, and fun interactions with their audiences and other brands. With so many eyes on a business page, it’s simply best practice to size images and graphics correctly the first time. Who knows, maybe your Tesla will be posting your tweets for you in the near future.

 

PROFILE IMAGE
400 pixels x 400 pixels

Common Ad Sizes Twitter1

 

HEADER IMAGE
1500 pixels x 500 pixels

Common Ad Sizes Twitter2

 

SHARED IMAGES & LINKS

Shared Link: 1200 pixels x 628 pixels

Single Image: 1200 pixels x 675 pixels

Two Images: 700 pixels x 800 pixels for both

Three Images: 700 pixels x 800 pixels (left), 1200 pixels x 686 pixels (right images)

Four Images: 1200 pixels x 600 pixels for each

Common Ad Sizes Twitter3

 

Grid Grief: Give your Instagram a Chance

With the number of businesses, big and small, getting creative with their Instagram grids, it can be hard to stand out. Regardless of the colors, patterns or other quirky details you choose to include—please stop creating rectangle graphics for Instagram posts. Unless all the content is contained within the square safe zone, it will only display a portion of your graphic. If you’re a business or organization posting more graphics than images, this can look messy and unprofessional on your grid. It’s also difficult to skim content and may deter engagement. Might I say: DON’T be there or be square.

 

PROFILE IMAGE
110 pixels x 110 pixelsCommon Ad Sizes Instagram1-1

 

POST
1080 pixels x 1080 pixels

Common Ad Sizes Instagram2

Rectangle lovers—don’t leave yet—there is a place on Instagram where you can thrive. Let me introduce you to Instagram Stories! These can be intimidating for businesses but allow yourself to lean into them. Share posts, prompt engagement with polls or questions, and post all the RECTANGLE graphics your heart desires. But like, vertical ones.

 

STORIES
1080 pixels x 1920 pixels

Common Ad Sizes Instagram3

 

Look Good and Stand Out on LinkedIn

Linked in, nearing its 20-year mark, has grown in popularity as a social platform. No longer used only for networking and job hunting, users post regularly and interact just as frequently as on other platforms.

 

Companies utilize LinkedIn to showcase their people, culture and relevant information—including recruitment efforts. Six people are hired through LinkedIn every minute, meaning there are a lot of employers hiring, and you want to stand out to candidates with easy-to-view, eye-grabbing images.

 

Image-sizing can be stressful, but it’s time to face your fears because posts with images get two-times higher engagement. Unless you’re hiring for a graphic designer and trying to make a point, then start embracing photos with the specs listed below.

 

COMPANY LOGO IMAGE
300 pixels x 300 pixels

Common Ad Sizes LinkedIn1

 

COMPANY COVER IMAGE
1128 pixels x 191 pixels

Common Ad Sizes LinkedIn2

 

SHARED IMAGES & LINK
1200 pixels x 627 pixels

Common Ad Sizes LinkedIn3

 

LIFE TAB: MAIN IMAGES & COMPANY PHOTO
1200 pixels x 627 pixels
Common Ad Sizes LinkedIn4-1

 

“It’s Not Me. It’s You.”—Google Display Ads

Over 1.2 million businesses rely on Google Ads to market their products and services, but if you’re a first-timer it can be an intimidating process. Due to Google’s strict requirements for placing ads, it is highly unlikely that you will ever get a low-quality or incorrectly sized image running. However, dealing with rejections and revisions can waste a lot of time. While the strict rules are frustrating, having them in place prevents a lot of errors. It’s best to design with the proper dimensions right out of the gate.

 

LARGE RECTANGLE
336 pixels x 228 pixels

LEADERBOARD
728 pixels x 90 pixels

HALF PAGE
300 pixels x 600 pixels

MEDIUM RECTANGLE
300 pixels x 250 pixels

LARGE MOBILE BANNER
320 pixels x 100 pixels

MOBILE LEADERBOARD
320 pixels x 50 pixels

Common Ad Sizes Google Display Ads-1

 

Interactive Ads with Snapchat

If your business has ventured into the Snapchat realm—then you’ve probably figured out the specifications rather quickly. Whether you’re uploading a geofilter to celebrate your company’s event or promoting a new product or service with a featured lens, Snapchat is a fun way to get the word out. Look at the Nothing Else is REESE’S campaign, for example. The only thing that looks more ridiculous than turning your head into a giant piece of chocolate with a face is an incorrectly sized Snapchat ad.

 

IMAGE OR VIDEO
1080 pixels x 1920 pixels

VIDEO LENGTH
3 to 180 seconds, 30 seconds if created in Snap Publisher

FILTERS
1080 pixels x 2340 pixels

BUFFER DANGER ZONE
210 pixels from top and bottom

Common Ad Sizes SnapChat

 

YouTube

Despite the many video-based platforms that have emerged, YouTube continues its reign as video king when it comes to the number of users. This is because the platform caters to a wide variety of users and is the second-largest search engine on the internet, competing only with its parent company—Google.

 

Having appropriate channel dimensions on YouTube creates a professional, trustworthy appearance for users seeking credible content on products, services or other information.

 

CHANNEL PROFILE IMAGE
800 pixels x 800 pixels

Common Ad Sizes YouTube1

 

CHANNEL COVER PHOTO
2560 pixels x 1440 pixels

Safe Zone = 1546 pixels x 1152 pixels

Common Ad Sizes YouTube2

 

Put A Finger Down: TikTok Edition

The app you love to hate—TikTok. Put a finger down if you’ve lost hours going down a TikTok rabbit hole or binging satisfying videos on #CleanTok. Even the most stubborn of us fell to the short-form video app eventually. And the few that remained strong? Well, they are viewing TikToks too—just shared via text message links.

 

The platform has taken the world by storm one trend at a time, especially amongst younger generations, and is a no-brainer when it comes to advertising to these audiences. However, sizing can be tricky, especially if you’re not an avid user. We’ve listed some specs for in-feed ads, but don’t hesitate to check out other types.

 

IN-FEED VERTICAL ADS
540 pixels x 960 pixels

Common Ad Sizes TikTok1

 

IN-FEED SQUARE ADS
640 pixels x 640 pixels

Common Ad Sizes TikTok2

 

IN-FEED HORIZONTAL ADS
960 pixels x 540 pixels
Common Ad Sizes TikTok3

 

HubSpot

HubSpot is a software developer specializing in inbound marketing, sales, and customer service. While this might not be top of mind when we think of image-sizing, the service does offer blog and email distribution solutions, requiring featured images. If your company uses, or is considering using HubSpot, you’ll want to keep these image dimensions in mind.

 

BLOG FEATURED IMAGE
1200 pixels x 627 pixels

Common Ad Sizes HubSpot1

 

EMAIL HEADER IMAGE
Maximum width 600 pixels, height varies
Common Ad Sizes HubSpot2

 

This list isn’t all-encompassing, as the world of social media and marketing offers unlimited opportunities—all with their own image-sizing. However, we tried to capture the most common types that business owners and marketing professionals might encounter.

 

If the thought of implementing all this information makes you feel unwell or overwhelmed—reach out. This is our expertise, and we’re happy to offer a hand so you can focus on what's most important to you: operating your business.

 


 

Download more helpful information straight to your brain by reading one of our other how-to guides:

How to Trim Your Copy Like a Pro

How to Develop a Marketing Budget

The Do’s & Don’ts of Designing A Logo

 

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