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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy Digital Marketing Organizational Development

Jedi Data Analytics
By Jen Neumann on September 7, 2018

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can...

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Marketing Strategy Digital Marketing Technology Video

Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:

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Sales Digital Marketing Web Development & SEO

Bios, Blogs & Other Ways to Spotlight Your Team
By Kelly Stapella on June 25, 2018

Updated March 3, 2021 Trust plays a big role in building lasting relationships with clients—and turning prospects into clients in the first place. But how do you build trust with a prospect...

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Digital Marketing

Facebook vs. the General Data Protection Regulation
By Max Johnson on April 20, 2018

On May 28th, 2018, the European Union (EU) will begin enforcing new data protection laws giving web users more control over their personal details and how they're used on different social...

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Marketing Strategy Digital Marketing Blogging

5 Reasons Blogs Don’t Live Up to Expectations
By Kelly Stapella on March 27, 2018

You’ve heard it a million times, in a million different ways: “You should be blogging.” Well, should you? Almost every company can benefit from maintaining a blog—it makes your site more...

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Social Media Marketing Strategy Digital Marketing

The Facebook Newsfeed Changed—Now What?
By Ryan Shenefelt on February 27, 2018

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

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Social Media Digital Marketing

Why Facebook?
By Max Johnson on November 3, 2017

Are you advertising on Facebook? You should be. If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially...

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Social Media Marketing Strategy Digital Marketing

Marketing Tip: Attaching Websites to Snapchat
By Ryan Shenefelt on July 7, 2017

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a...

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Social Media Digital Marketing Experiential Marketing

The QR Code's Final Redemption
By Ryan Shenefelt on June 7, 2017

Estimated Read Time: 3 minutes Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released...

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Digital Marketing

Motion in Email: Why is my Inbox so Wiggly?
By Jen Neumann on May 22, 2017

You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically pronunciation policy at de Novo...

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