Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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News Release: de Novo Marketing Acquires Annex Analytics
By Jen Neumann on July 23, 2018

de Novo will add Annex’s data analytics and business intelligence capabilities to their lineup of marketing and advertising services. Annex Analytics co-founder, Peggy Stover, will also...

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Be Curious About Automation
By Jen Neumann on July 9, 2018

This summer, a whole new batch of graduates headed out to the working world ready to put what they learned to good use. Yet, what I’ve noticed, as an employer, is that the skills many...

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Sales Digital Marketing Web Development & SEO

Bios, Blogs & Other Ways to Spotlight Your Team
By Kelly Stapella on June 25, 2018

Updated March 3, 2021 Trust plays a big role in building lasting relationships with clients—and turning prospects into clients in the first place. But how do you build trust with a prospect...

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Use Case Studies to Attract Customers
By Allison Kaiser on June 4, 2018

Attracting quality prospects and closing the deal is a challenge almost every B2B business faces. Even the most experienced sales team needs a helping hand in proving the value of their...

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Marketing Strategy

A Digital Marketer's Checklist for GDPR
By Jen Neumann on May 15, 2018

The European Union’s GDPR (General Data Protection Regulation) is all about how companies use the personal data of those they interact with. Everywhere we go on the internet, we leave a...

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Marketing Strategy Web Development & SEO

What's Your Website's Shelf Life?
By Jen Neumann on April 26, 2018

You invested in a new website—how long should that website's design last? The answer varies. It depends on the structure of your website. It depends on your ability to freshen up imagery...

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Digital Marketing

Facebook vs. the General Data Protection Regulation
By Max Johnson on April 20, 2018

On May 28th, 2018, the European Union (EU) will begin enforcing new data protection laws giving web users more control over their personal details and how they're used on different social...

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Marketing Strategy Digital Marketing Blogging

5 Reasons Blogs Don’t Live Up to Expectations
By Kelly Stapella on March 27, 2018

You’ve heard it a million times, in a million different ways: “You should be blogging.” Well, should you? Almost every company can benefit from maintaining a blog—it makes your site more...

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Social Media Marketing Strategy Digital Marketing

The Facebook Newsfeed Changed—Now What?
By Ryan Shenefelt on February 27, 2018

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

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Agency Lifestyle

Both a Mentor and a Mentee Be
By Jen Neumann on February 23, 2018

I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area.

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