Fresh

Social Media Marketing Strategy Digital Marketing

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

Agency Lifestyle

I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area.

Experiential Marketing Branding Design

In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me...

Web Development & SEO

You’re probably wondering, "What is ADA compliance and how does it pertain to my website?" ADA, or Americans with Disabilities Act, was signed into law by President George H.W. Bush on July...

Branding Design

It's official: Pantone has named "Ultra Violet" as their 2018 Color of the Year.

Marketing Strategy

The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or services. Right?

Marketing Strategy

Start your marketing and communications plan for the year with goals designed for results.

Branding

...when you're not in the room? Expensive / Worth it? (Quality)OR Pricey / Not Worth it (Overpriced) Inexpensive / Effective (Value)ORCheap / Crappy (Garbage) Quick to Respond /...

Marketing Strategy Strategic planning

I’m the queen of list making. Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish things throughout the day, I cross...

Social Media Digital Marketing

Are you advertising on Facebook? You should be. If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social media—especially...