Branding Design Summer Nostalgia Series
To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...
Continue ReadingBranding Design Summer Nostalgia Series
To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...
Continue ReadingNew Coke is officially back. You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing disasters...
Continue ReadingBranding Strategic planning Economic Development
When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...
Continue ReadingI love drones. One of the main reasons behind my obsession is the perspective they give. When you’re viewing something from 400ft or higher, you can’t help but feel a bit awestruck. Yes, a...
Continue ReadingIt Never Felt So Good to Declutter At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick up a broom. In her Netflix...
Continue ReadingWhat are alt tags? Alt text, or alt tags, are used to describe images on a website and their function on the page. Alt tags aren’t something you see when you normally view a website....
Continue ReadingSocial Media Marketing Strategy Digital Marketing
Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and...
Continue ReadingBlogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your...
Continue ReadingSummary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.
Continue ReadingAt the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The timeline was fast and the stakes...
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