Fresh

Branding Design Summer Nostalgia Series

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...

Summer Nostalgia Series

New Coke is officially back. You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing disasters...

Branding Strategic planning Economic Development

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...

Video

I love drones. One of the main reasons behind my obsession is the perspective they give. When you’re viewing something from 400ft or higher, you can’t help but feel a bit awestruck. Yes, a...

It Never Felt So Good to Declutter At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick up a broom. In her Netflix...

Web Development & SEO

What are alt tags? Alt text, or alt tags, are used to describe images on a website and their function on the page. Alt tags aren’t something you see when you normally view a website....

Social Media Marketing Strategy Digital Marketing

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and...

Blogging

Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your...

Marketing Strategy Blogging

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

At the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The timeline was fast and the stakes...