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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Branding Design Summer Nostalgia Series

The Nostalgic Pull of Saul Bass
By Chris Moore on June 19, 2019

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...

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Summer Nostalgia Series

New Coke, Who Dis?
By Kelly Stapella on June 18, 2019

New Coke is officially back. You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing disasters...

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Branding Strategic planning Economic Development

Community Branding: Be Yourself
By Jen Neumann on May 13, 2019

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...

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Elevate Your Video with Drone Footage
By Andrew Ravera on May 10, 2019

I love drones. One of the main reasons behind my obsession is the perspective they give. When you’re viewing something from 400ft or higher, you can’t help but feel a bit awestruck. Yes, a...

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Nonprofit Spotlight: Bridging the G.A.P. with Junior League of Cedar Rapids
By Admin on April 12, 2019

It Never Felt So Good to Declutter At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick up a broom. In her Netflix...

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Web Development & SEO

The Anatomy of a Good Alt Tag
By Mara Swenson on April 10, 2019

What are alt tags? Alt text, or alt tags, are used to describe images on a website and their function on the page. Alt tags aren’t something you see when you normally view a website....

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Social Media Marketing Strategy Digital Marketing

deMystifying Digital Audience Targeting
By Matt Browning on April 5, 2019

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and...

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Rethink Your B2B Blogging Strategy
By Kelly Stapella on March 6, 2019

Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your...

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Marketing Strategy Blogging

TL;DR - Stop Oversharing
By Jen Neumann on March 6, 2019

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

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New Year, New Space
By Heather Friedman on February 8, 2019

At the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The timeline was fast and the stakes...

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