Fresh

It's a dance every year—create a budget out of hazy projections and then try to justify it. Ugh. Sometimes you just need somewhere to start from. Every industry has different averages that...

Call me a huge nerd, but I’ve always loved to learn. Whether it stems from wanting to better myself or rise to a new challenge, the desire to expand my knowledge continues to be at the core...

So you want to promote your newly launched brand, boost your lead pipeline and improve your customer experience. Great! But is your digital strategy in line with these goals?

Agency Lifestyle Marketing Strategy Design

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

Agency Lifestyle de Novo Drinks

Agency Lifestyle

As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic. Thirteen years ago, I had an idea for a marketing firm that took a slightly...

Summer Nostalgia Series

In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the “why”...

Summer Nostalgia Series

If you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly began to broaden my horizons...

Agency Lifestyle

What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome Hayden” potluck. Moments like these gave...

Summer Nostalgia Series

The Golden Age of the Arcade Video game technology has been quickly advancing since the first console, the Magnavox Odyssey, came out in 1972. When it was first brought to market, the...