Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Social Media Marketing Strategy Digital Marketing

deMystifying Digital Audience Targeting
By Matt Browning on April 5, 2019

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined...

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Blogging

Rethink Your B2B Blogging Strategy
By Kelly Stapella on March 6, 2019

Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your...

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Marketing Strategy Blogging

TL;DR - Stop Oversharing
By Jen Neumann on March 6, 2019

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

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New Year, New Space
By Heather Friedman on February 8, 2019

At the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The timeline was fast and the...

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Agency Lifestyle Marketing Strategy Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration
By Jen Neumann on December 26, 2018

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well...

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Agency Lifestyle Video

A Miracle on 10th Ave: a de Novo Christmas Story
By Video Team on December 21, 2018

There are so many great holiday movies to choose from, but we thought we’d add one more to the catalog. Sure, it’s not as sentimental as Miracle on 34th Street , as endearing as Rudolph...

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Marketing Strategy Branding Design

Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca
By Graphic Design Team on December 5, 2018

  It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s...

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Agency Lifestyle

The Oldest Intern: de Novo from the Perspective of a 37-Year-Old Intern
By Matt Browning on November 29, 2018

It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at de Novo has been spectacular....

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Digital Marketing Politics

The Time to Trust?
By Ryan Shenefelt on November 5, 2018

Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States...

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Marketing Strategy Politics

Do Marketing and Politics Mix?
By Heather Friedman on October 1, 2018

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what...

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