Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Sales Agency Lifestyle Organizational Development Strategic planning

If You Are Not Using an Integrated CRM, You Are Losing Data
By Jen Neumann on March 1, 2021

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects...

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Sales Branding Organizational Development

Barrier Studies: Understanding What Holds Back Business & Engagement
By Jen Neumann on January 15, 2021

This is the third time we've updated this post—it's one of those blogs that has evolved as our client base has over the years. This time our refresh incorporates more behavioral science...

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12 Logos in 12 Months: Reflections on a Year in Branding
By Design Team on January 6, 2021

1 year. 3 designers. 12 logos. YEP, WE HAD A PRETTY BUSY 2020.  From branding new businesses to helping established companies expand and refresh their visual assets—we spent a lot of time...

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Agency Lifestyle de Novo Drinks

de Novo Drinks: Solicherry Confinement
By Kelly Stapella on August 25, 2020

Ah, 2020. Like the world’s longest game of blackjack—the hits just keep coming. It’s funny (and also cruel) that when we need each other the most, it’s never been more important to keep...

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Agency Lifestyle Marketing Strategy Facilitation

Sometimes You Need a Creative Escape
By Jen Neumann on August 18, 2020

Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

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Social Media Digital Marketing

Open for Business? Get Ready for Questions
By The Digital Team on June 30, 2020

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic. In Iowa, where most COVID-related restrictions have already been lifted, a...

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Agency Lifestyle Digital Marketing Branding Design Video

This Is How You OWN IT
By Annie Sexton on June 17, 2020

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!

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Uncategorized Happy April Fools

The New Thing: Still Video
By Video Team on April 1, 2020

With the ever-expanding digital landscape, the desire for video has exploded over the last decade. At this point, virtually every social media platform you can think of can be a vehicle for...

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Strategic planning Coronavirus business consulting

Keep Calm and Carry On... With Precautions
By Jen Neumann on March 11, 2020

We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the...

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Agency Lifestyle Marketing Strategy Branding Strategic planning

Into the Woods: A Refresher Course in Brand Refreshes
By Kelly Stapella on March 2, 2020

No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites,...

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