Open for Business? Get Ready for Questions

Posted by The Digital Team on Jun 30, 2020 8:20:34 AM

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic.

In Iowa, where most COVID-related restrictions have already been lifted, a good chunk of stores, restaurants and service-oriented businesses have reopened in person. Some have reduced their hours or seating capacity. Some require face masks and have added hand sanitizing stations. While others seem—almost—like it’s back to business as usual.

It's hard to tell what's normal these days, and most of us aren't sure what to expect when we walk into a business we haven't been to in months. During the first stretch of scattered re-openings, consumer experiences were all over the board. And to a large extent—they still are. 

People have been flexible and forgiving as businesses work to wrap their heads around what works and what doesn't. But they’re eager for a sense of consistency. And they just want to know what’s happening.

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Topics: Social Media, Digital Marketing

This Is How You OWN IT

Posted by Annie Sexton on Jun 17, 2020 2:26:43 PM

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!

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Topics: Agency Lifestyle, Digital Marketing, Branding, Design, Video

The New Thing: Still Video

Posted by Video Team on Apr 1, 2020 7:00:00 AM

With the ever-expanding digital landscape, the desire for video has exploded over the last decade. At this point, virtually every social media platform you can think of can be a vehicle for your video content. While moving video formats quickly take viewers between multiple moments of time and space, still video seeks to do the opposite—allowing viewers to immerse themselves in a single moment of time and space. 

We have been playing around with still video recently and want to share some of what makes it the next big thing in the digital video landscape. Take a look at this example we created: 

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Topics: Uncategorized, Happy April Fools

Keep Calm and Carry On... With Precautions

Posted by Jen Neumann on Mar 11, 2020 3:22:11 PM

We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the COVID-19 outbreak. 

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Topics: Strategic planning, Coronavirus, business consulting

Into the Woods: A Refresher Course in Brand Refreshes

Posted by Kelly Stapella on Mar 2, 2020 12:50:16 PM

No brand is a static entity.

As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites, collateral and social media graphics aren’t the only things that need to keep up. Sometimes the brand itself needs a little bit of tweaking.

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Topics: Agency Lifestyle, Marketing Strategy, Branding, Strategic planning

Breaking the Valentine’s Marketing Mold

Posted by Matt Browning on Feb 13, 2020 10:06:18 AM

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are already in love, but what about those who are single? Or those whose love has more of a “night on the couch in sweatpants” feel? Or even those who’s love isn’t romantic, but for their friends or children or cats?

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Topics: Agency Lifestyle, Marketing Strategy, Digital Marketing

Choose Your Own Super Bowl Ad-venture

Posted by Annie Sexton on Feb 5, 2020 4:21:48 PM

Sunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks Chrissy Teigen.)

But one of the ads made me do a double take, pause, rewind and repeat. This was mostly because I was trying to figure out what the hell was going on in the glorious chaos that is the Proctor & Gamble “When We Come Together” spot.

OK…What Just Happened?

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Topics: Experiential Marketing, Video

Warmest Holiday Wishes From de Novo

Posted by Kelly Stapella on Dec 24, 2019 9:26:34 AM

We created this short, cheeky little number to show our appreciation to you—our clients, vendors, friends and partners for helping to make 2019 another spectacular year. Enjoy!

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Topics: Agency Lifestyle

Developing Your Marketing Budget

Posted by Jen Neumann on Dec 11, 2019 5:32:00 PM

It's a dance every year—create a budget out of hazy projections and then try to justify it. Ugh. 

Sometimes you just need somewhere to start from. Every industry has different averages that they can or should spend on marketing endeavors, but ultimately it boils down to balancing your available resources with the growth you are seeking to achieve.

We've created a simple Marketing Budget Template to help you determine a range, from conservative to aggressive, and then a simple breakdown of percentages on how you should spend your budget.

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Taking Learning to the MAX

Posted by Rebecca Skalsky on Nov 26, 2019 2:37:38 PM

Call me a huge nerd, but I’ve always loved to learn. Whether it stems from wanting to better myself or rise to a new challenge, the desire to expand my knowledge continues to be at the core of who I am and has extended into my career as a graphic designer and art director.

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