Warmest Holiday Wishes From de Novo

Posted by Kelly Stapella on Dec 24, 2019 9:26:34 AM

We created this short, cheeky little number to show our appreciation to you—our clients, vendors, friends and partners for helping to make 2019 another spectacular year. Enjoy!

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Topics: Agency Lifestyle

Developing Your Marketing Budget

Posted by Jen Neumann on Dec 11, 2019 5:32:00 PM

It's a dance every year—create a budget out of hazy projections and then try to justify it. Ugh. 

Sometimes you just need somewhere to start from. Every industry has different averages that they can or should spend on marketing endeavors, but ultimately it boils down to balancing your available resources with the growth you are seeking to achieve.

We've created a simple Marketing Budget Template to help you determine a range, from conservative to aggressive, and then a simple breakdown of percentages on how you should spend your budget.

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Taking Learning to the MAX

Posted by Rebecca Skalsky on Nov 26, 2019 2:37:38 PM

Call me a huge nerd, but I’ve always loved to learn. Whether it stems from wanting to better myself or rise to a new challenge, the desire to expand my knowledge continues to be at the core of who I am and has extended into my career as a graphic designer and art director.

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Use the Right Digital Channel to Reach Your Marketing Goals

Posted by Taylor Gehrls on Nov 21, 2019 3:10:36 PM

So you want to promote your newly launched brand, boost your lead pipeline and improve your customer experience. Great! But is your digital strategy in line with these goals?

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Skip the Boring Holiday Card & Get Creative

Posted by Jen Neumann on Nov 5, 2019 12:38:15 PM

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"

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Topics: Agency Lifestyle, Marketing Strategy, Design

de Novo Drinks: The Happy Camper

Posted by Annie Sexton on Oct 22, 2019 1:52:57 PM

 

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Oh, and One More Thing...

Posted by Heather Friedman on Sep 27, 2019 10:38:47 AM

As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic.

Thirteen years ago, I had an idea for a marketing firm that took a slightly alternative approach to marketing on behalf of our (then nonexistent) clients. I wanted to bring big ideas, experiential marketing and an approach that focused on the clients' needs, not our own.

Thinking back on those first few years—working in a closet-sized office with one desk, painting the wall in our office six times until we got the exact right shade of red, growing our team from just one person to eighteen, and meeting with hundreds of potential clients, listening to their challenges and bringing them creative, strategic solutions—reminds me why all this seemed like a good idea in the first place.

While I'm excited for my next adventure, it's impossible not to reflect on all I'm going to miss.

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Topics: Agency Lifestyle

Why Nostalgia Marketing Works

Posted by Jen Neumann on Sep 17, 2019 1:22:47 PM

In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the “why” of this trend.

 

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Topics: Summer Nostalgia Series

A Thirst for Nostalgia

Posted by Rebecca Skalsky on Aug 14, 2019 10:16:29 AM

If you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly began to broaden my horizons and discover all the diversity and creativity that exists in this industry. Fast forward 885 beers, numerous craft brewery visits and countless beer festivals later—you could say that craft beer has grown on me. (Sorry domestics, still not a fan.)

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Topics: Summer Nostalgia Series

Insights from the de Novo Intern

Posted by Hayden Means on Aug 14, 2019 9:43:25 AM

What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome Hayden” potluck. Moments like these gave me reassurance that this place would soon feel like a second home. Since I am obsessed with formulating my thoughts into lists, I have listed some key takeaways as well as some of my favorite memories from my summer interning at de Novo: 

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Topics: Agency Lifestyle

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