No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic.
In Iowa, where most COVID-related restrictions have already been lifted, a good chunk of stores, restaurants and service-oriented businesses have reopened in person. Some have reduced their hours or seating capacity. Some require face masks and have added hand sanitizing stations. While others seem—almost—like it’s back to business as usual.
It's hard to tell what's normal these days, and most of us aren't sure what to expect when we walk into a business we haven't been to in months. During the first stretch of scattered re-openings, consumer experiences were all over the board. And to a large extent—they still are.
People have been flexible and forgiving as businesses work to wrap their heads around what works and what doesn't. But they’re eager for a sense of consistency. And they just want to know what’s happening.