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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy Digital Marketing Branding Strategic planning Design Web development

Do you need another employee, or do you need a Unicorn?
By Jen Neumann on November 21, 2023

(AKA Fractional Marketing Team / AKA Retained Marketing Agreements)

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City Storytelling: 2023 Iowa League of Cities Conference Recap
By Chad Cooper on October 23, 2023

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Finding My Balance: From the Perspective of the CEO's Daughter
By Anna Neumann on August 21, 2023

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Beyond the Billboard: Out-of-Home Advertising as a Part of Your Marketing Strategy
By Sara Engelheart on August 10, 2023

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The Rise of Artificial Intelligence (AKA: Will Robots Take My Job?)
By Jen Neumann on July 19, 2023

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Social Media Marketing Strategy Digital Marketing Web Development & SEO Blogging

Threads: The New Twitter? Or Just Another Platform?
By Jen Neumann on July 9, 2023

Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made possible...

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Agency Lifestyle

Creative vs Strategic: Which Approach Produces the Best Results?
By Jen Neumann on July 9, 2023

Wouldn't both be ideal? As long as I’ve owned de Novo, I’ve struggled with how to answer the question of whether we’re a “creative” or “strategic” firm. Lots of agencies out there will...

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Digital Marketing Web Development & SEO

The Evolution of SEO: A Look at One of Our Greatest Tools
By Kassie Hensel on February 23, 2023

A voyage through the internet’s inception, predictable human antics, and the rule of our most superior search engine.

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Don't Lose Your Data—Or Your Cool. Switch to GA4 Without Breaking a Sweat.
By Ally Machala on January 25, 2023

Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track their website’s...

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Marketing Strategy Organizational Development Strategic planning business consulting

Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner
By Jen Neumann on October 3, 2022

Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this happens in the wake of...

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