Fresh

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Summer Nostalgia Series

Video Game Nostalgia Comes Full Circle
By Mara Swenson on August 13, 2019

The Golden Age of the Arcade Video game technology has been quickly advancing since the first console, the Magnavox Odyssey, came out in 1972. When it was first brought to market, the...

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Experiential Marketing Summer Nostalgia Series

How Flexi(ble) Are You?
By Ryan Shenefelt on July 26, 2019

If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my...

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Summer Nostalgia Series

Geico's Greatest Hits Prove Solid Ad Strategy Can Be Timeless
By Annie Sexton on July 16, 2019

If it ain’t broke, don’t fix it.

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Summer Nostalgia Series

We Never Go Out of Style
By Hayden Means on July 15, 2019

As the iconic Jay Gatsby once said, “Can’t repeat the past? Why of course you can!” The fashion industry exemplifies these famous words by its never-ending recycling of trends. It seems...

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Branding Design Summer Nostalgia Series

The Nostalgic Pull of Saul Bass
By Chris Moore on June 19, 2019

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger...

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Summer Nostalgia Series

New Coke, Who Dis?
By Kelly Stapella on June 18, 2019

New Coke is officially back. You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing...

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Branding Strategic planning Economic Development

Community Branding: Be Yourself
By Jen Neumann on May 13, 2019

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...

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Video

Elevate Your Video with Drone Footage
By Andrew Ravera on May 10, 2019

I love drones. One of the main reasons behind my obsession is the perspective they give. When you’re viewing something from 400ft or higher, you can’t help but feel a bit awestruck. Yes,...

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Nonprofit Spotlight: Bridging the G.A.P. with Junior League of Cedar Rapids
By Admin on April 12, 2019

It Never Felt So Good to Declutter At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick up a broom. In her Netflix...

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Web Development & SEO

The Anatomy of a Good Alt Tag
By Mara Swenson on April 10, 2019

What are alt tags? Alt text, or alt tags, are used to describe images on a website and their function on the page. Alt tags aren’t something you see when you normally view a website....

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