Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Agency Lifestyle Marketing Strategy Design

Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 5, 2019

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Agency Lifestyle de Novo Drinks

de Novo Drinks: The Happy Camper
By Annie Sexton on October 22, 2019

 

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Agency Lifestyle

Oh, and One More Thing...
By Heather Friedman on September 27, 2019

As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic. Thirteen years ago, I had an idea for a marketing firm that took a slightly...

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Summer Nostalgia Series

Why Nostalgia Marketing Works
By Jen Neumann on September 17, 2019

In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the “why”...

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Summer Nostalgia Series

A Thirst for Nostalgia
By Rebecca Skalsky on August 14, 2019

If you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly began to broaden my horizons...

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Agency Lifestyle

Insights from the de Novo Intern
By Hayden Means on August 14, 2019

What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome Hayden” potluck. Moments like these gave...

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Summer Nostalgia Series

Video Game Nostalgia Comes Full Circle
By Mara Swenson on August 13, 2019

The Golden Age of the Arcade Video game technology has been quickly advancing since the first console, the Magnavox Odyssey, came out in 1972. When it was first brought to market, the...

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Experiential Marketing Summer Nostalgia Series

How Flexi(ble) Are You?
By Ryan Shenefelt on July 26, 2019

If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my...

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Summer Nostalgia Series

Geico's Greatest Hits Prove Solid Ad Strategy Can Be Timeless
By Annie Sexton on July 16, 2019

If it ain’t broke, don’t fix it.

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Summer Nostalgia Series

We Never Go Out of Style
By Hayden Means on July 15, 2019

As the iconic Jay Gatsby once said, “Can’t repeat the past? Why of course you can!” The fashion industry exemplifies these famous words by its never-ending recycling of trends. It seems...

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