5 Reasons Blogs Don’t Live Up to Expectations

Posted by Kelly Stapella on Mar 27, 2018 12:49:22 PM

You’ve heard it a million times, in a million different ways: “You should be blogging.”

Well, should you?

Almost every company can benefit from maintaining a blogit makes your site more visible on search engine results pages. It helps you connect with customers. And it creates reusable content that you can promote across a variety of channels.

But blogging takes time. And there’s more to it than just writingyou also need compelling imagery to help your content stand out. You need a place to house it on your website. And you need a promotion strategy to make sure it gets read.

So before you jump into the water without measuring how deep it goes, ask yourself, “What can I reasonably expect from a blog?”

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Topics: Marketing Strategy, Digital Marketing, Blogging

The Facebook Newsfeed Changed—Now What?

Posted by Ryan Shenefelt on Feb 27, 2018 9:32:00 AM

On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed.

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Topics: Social Media, Marketing Strategy, Digital Marketing

Both a Mentor and a Mentee Be

Posted by Jen Neumann on Feb 23, 2018 9:50:39 AM

I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area. 

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Topics: Agency Lifestyle

What Does Marketing Have to Do With Events?

Posted by Heather Friedman on Jan 31, 2018 10:23:56 AM

In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client's holiday party, a longtime acquaintance approached me and asked "I knew you did all things marketing, but what do events have to do with marketing?" I smiled and gave her the much shorter version of this blog... 

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Topics: Experiential Marketing, Branding, Design

What ADA Compliance Means for Your Website

Posted by Mara Swenson on Jan 17, 2018 3:39:48 PM

You’re probably wondering, "What is ADA compliance and how does it pertain to my website?"

ADA, or Americans with Disabilities Act, was signed into law by President George H.W. Bush on July 26, 1990. The ADA prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else, such as employment opportunities, purchasing goods and services, and participating in state and local government programs and services. 

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Topics: Web Development & SEO

de Novians React to Pantone's Color of the Year

Posted by Design Team on Dec 12, 2017 3:47:04 PM

It's official: Pantone has named "Ultra Violet" as their 2018 Color of the Year.

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Topics: Branding, Design

Your Customers Are People Too: Use Personas to Understand Them

Posted by Kelly Stapella on Dec 4, 2017 9:49:59 AM

The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or services. Right?

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Topics: Marketing Strategy

Goal Setting Leads to Marketing Success

Posted by Jen Neumann on Dec 4, 2017 7:43:27 AM

Start your marketing and communications plan for the year with goals designed for results. 

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Topics: Marketing Strategy

What Do People Say About Your Brand...

Posted by Jen Neumann on Nov 28, 2017 12:26:41 PM

...when you're not in the room? 

Expensive / Worth it? (Quality)
OR 
Pricey / Not Worth it (Overpriced)
Inexpensive / Effective (Value)
OR
Cheap / Crappy (Garbage)

Quick to Respond / Accountable (Great Service)
OR
Unresponsive / Rude (Poor Service)

This is the heart of how your brand is perceived and communicated. So how do you know how your brand is perceived? 

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Topics: Branding

Start With Strategy

Posted by Jill Mast on Nov 6, 2017 12:56:07 PM

I’m the queen of list making.

Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish things throughout the day, I cross them off my list, and if priorities change, I reorganize.

Part of this list making comes from habit, and part of it comes from my unending need for organization. But no matter the reason, my list gives me focus. It helps me to prioritize the things that are most important and critical for a successful day, and it helps me avoid wasting time and energy on unimportant tasks. In its most basic form, my daily list is my strategy.

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Topics: Marketing Strategy, Strategic planning

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