We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the COVID-19 outbreak. 

No brand is a static entity.

As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But websites, collateral and social media graphics aren’t the only things that need to keep up. Sometimes the brand itself needs a little bit of tweaking.

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are already in love, but what about those who are single? Or those whose love has more of a “night on the couch in sweatpants” feel? Or even those who’s love isn’t romantic, but for their friends or children or cats?

Sunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks Chrissy Teigen.)

But one of the ads made me do a double take, pause, rewind and repeat. This was mostly because I was trying to figure out what the hell was going on in the glorious chaos that is the Proctor & Gamble “When We Come Together” spot.

OK…What Just Happened?

We created this short, cheeky little number to show our appreciation to you—our clients, vendors, friends and partners for helping to make 2019 another spectacular year. Enjoy!

It's a dance every year—create a budget out of hazy projections and then try to justify it. Ugh. 

Sometimes you just need somewhere to start from. Every industry has different averages that they can or should spend on marketing endeavors, but ultimately it boils down to balancing your available resources with the growth you are seeking to achieve.

We've created a simple Marketing Budget Template to help you determine a range, from conservative to aggressive, and then a simple breakdown of percentages on how you should spend your budget.

Call me a huge nerd, but I’ve always loved to learn. Whether it stems from wanting to better myself or rise to a new challenge, the desire to expand my knowledge continues to be at the core of who I am and has extended into my career as a graphic designer and art director.

So you want to promote your newly launched brand, boost your lead pipeline and improve your customer experience. Great! But is your digital strategy in line with these goals?

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"