If it ain’t broke, don’t fix it.

As the iconic Jay Gatsby once said, “Can’t repeat the past? Why of course you can!”

The fashion industry exemplifies these famous words by its never-ending recycling of trends. It seems that every trend in the fashion industry sees the light of day more than once. I think certain trends are timeless, and there is a direct tie between nostalgia and the fashion industry. Fashion serves as a time capsule, transporting people back to their favorite decades to reminisce about “the good ole days.” The fashion industry can also serve as a mechanism to help people who believe they were born in the wrong decade imagine what would have been.

To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an argument from the younger members of the office, I don't feel much came out of the 1980s to be nostalgic about. The Cold War. Rampant conservatism. Atrocious music. This. 

New Coke is officially back.

You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst marketing disasters in history.

It all comes down to nostalgia.

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects and customers. Then there's the encyclopedic knowledge you or your team members have stored in your heads that no one else has access to. But what happens if you or a point of contact in your company gets hit by the proverbial bus?

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development organization or a regional collaboration—we often hear a lot of comparisons to cities like Madison, Wisconsin and Austin, Texas, among several others. 

These communities aren't necessarily looking to emulate the vibe or brand of these communities, but they certainly look to their success and ask "How do we get that?"

The answer, every time, is "Be yourself." 

I love drones.

One of the main reasons behind my obsession is the perspective they give. When you’re viewing something from 400ft or higher, you can’t help but feel a bit awestruck. Yes, a normal camera gives you a wide field of view, but a drone offers you a view that’s normally out of bounds for humans.

As the pilot of a drone, I can zoom around capturing video and photos from high in the sky. Buzzing around, I have complete control to capture gorgeous content from a bird’s eye view.

There’s nothing else like it.

It Never Felt So Good to Declutter

At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick up a broom. In her Netflix series, Tidying Up, Kondo laid out the basis for her minimalist philosophy on household organization. The idea? Organize your house, get rid of your junk and a cleaner, less cluttered life will follow.

What are alt tags?

Alt text, or alt tags, are used to describe images on a website and their function on the page. Alt tags aren’t something you see when you normally view a website. They’re primarily used by screen readers for people who are blind or visually impaired, and by search engine crawlers that help identify and categorize images. 

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and very specific audience with messaging tailored specifically for each audience segment.