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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Video Copywriting

Your Field Guide to Video Storytelling
By Chad Cooper on February 5, 2024

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Marketing Strategy Digital Marketing Technology

2024 Predictions in Marketing & Tech
By Jen Neumann on January 19, 2024

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Technology AI Copywriting

The Power of the Prompt: Driving Great Outcomes with Generative AI
By Chad Cooper on January 11, 2024

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Marketing Strategy Digital Marketing Branding Strategic planning Design Web development

Do you need another employee, or do you need a Unicorn?
By Jen Neumann on November 21, 2023

(AKA Fractional Marketing Team / AKA Retained Marketing Agreements)

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City Storytelling: 2023 Iowa League of Cities Conference Recap
By Chad Cooper on October 23, 2023

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Finding My Balance: From the Perspective of the CEO's Daughter
By Anna Neumann on August 21, 2023

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Beyond the Billboard: Out-of-Home Advertising as a Part of Your Marketing Strategy
By Sara Engelheart on August 10, 2023

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The Rise of Artificial Intelligence (AKA: Will Robots Take My Job?)
By Jen Neumann on July 19, 2023

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Social Media Marketing Strategy Digital Marketing Web Development & SEO Blogging

Threads: The New Twitter? Or Just Another Platform?
By Jen Neumann on July 9, 2023

Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made possible...

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Agency Lifestyle

Creative vs Strategic: Which Approach Produces the Best Results?
By Jen Neumann on July 9, 2023

Wouldn't both be ideal? As long as I’ve owned de Novo, I’ve struggled with how to answer the question of whether we’re a “creative” or “strategic” firm. Lots of agencies out there will...

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