Marketing Strategy business consulting
You've just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency...
Continue ReadingMarketing Strategy business consulting
You've just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency...
Continue ReadingIn 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog about the...
Continue ReadingA lot of hard work goes into planning and creating a website, and rightly so! It’s essentially the online storefront for your business, and you want it to be appealing to your virtual...
Continue ReadingWhether you are a marketer, a business owner or a traditional user, we’ve all experienced that heart-dropping moment when you hit “save” on a cover image and suddenly—it doesn’t look...
Continue ReadingHere’s your new business word of the day: scotoma. Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field.
Continue ReadingAgency Lifestyle Marketing Strategy
Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...
Continue ReadingIt's the annual tradition advertisers have been waiting for: the unveiling of the Pantone Color of the Year. For 20+ years, Pantone's Color of the Year has set the tone for artists and...
Continue ReadingMarketing Strategy Digital Marketing
With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers.
Continue ReadingAgency Lifestyle Marketing Strategy Design
A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...
Continue ReadingOrganizational Development Facilitation business consulting
We have a saying around here: "Your brand is what people say about you when you're not in the room. "
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