Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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12 Logos in 12 Months: Reflections on a Year in Branding
By Design Team on January 6, 2021

1 year. 3 designers. 12 logos. YEP, WE HAD A PRETTY BUSY 2020.  From branding new businesses to helping established companies expand and refresh their visual assets—we spent a lot of...

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Agency Lifestyle de Novo Drinks

de Novo Drinks: Solicherry Confinement
By Kelly Stapella on August 25, 2020

Ah, 2020. Like the world’s longest game of blackjack—the hits just keep coming. It’s funny (and also cruel) that when we need each other the most, it’s never been more important to keep...

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Agency Lifestyle Marketing Strategy Facilitation

Sometimes You Need a Creative Escape
By Jen Neumann on August 18, 2020

Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

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Social Media Digital Marketing

Open for Business? Get Ready for Questions
By The Digital Team on June 30, 2020

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic. In Iowa, where most COVID-related restrictions have already been...

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Agency Lifestyle Digital Marketing Branding Design Video

This Is How You OWN IT
By Annie Sexton on June 17, 2020

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards!

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Uncategorized Happy April Fools

The New Thing: Still Video
By Video Team on April 1, 2020

With the ever-expanding digital landscape, the desire for video has exploded over the last decade. At this point, virtually every social media platform you can think of can be a vehicle...

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Strategic planning Coronavirus business consulting

Keep Calm and Carry On... With Precautions
By Jen Neumann on March 11, 2020

We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the...

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Agency Lifestyle Marketing Strategy Branding Strategic planning

Into the Woods: A Refresher Course in Brand Refreshes
By Kelly Stapella on March 2, 2020

No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But...

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Agency Lifestyle Marketing Strategy Digital Marketing

Breaking the Valentine’s Marketing Mold
By Matt Browning on February 13, 2020

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is great for those who are...

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Experiential Marketing Video

Choose Your Own Super Bowl Ad-venture
By Annie Sexton on February 5, 2020

Sunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks Chrissy...

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