Use the Right Digital Channel to Reach Your Marketing Goals

Posted by Taylor Gehrls on Nov 21, 2019 3:10:36 PM

So you want to promote your newly launched brand, boost your lead pipeline and improve your customer experience. Great! But is your digital strategy in line with these goals?

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Skip the Boring Holiday Card & Get Creative

Posted by Jen Neumann on Nov 5, 2019 12:38:15 PM

Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there with this now!"

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Topics: Agency Lifestyle, Marketing Strategy, Design

de Novo Drinks: The Happy Camper

Posted by Annie Sexton on Oct 22, 2019 1:52:57 PM

 

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Oh, and One More Thing...

Posted by Heather Friedman on Sep 27, 2019 10:38:47 AM

As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic.

Thirteen years ago, I had an idea for a marketing firm that took a slightly alternative approach to marketing on behalf of our (then nonexistent) clients. I wanted to bring big ideas, experiential marketing and an approach that focused on the clients' needs, not our own.

Thinking back on those first few years—working in a closet-sized office with one desk, painting the wall in our office six times until we got the exact right shade of red, growing our team from just one person to eighteen, and meeting with hundreds of potential clients, listening to their challenges and bringing them creative, strategic solutions—reminds me why all this seemed like a good idea in the first place.

While I'm excited for my next adventure, it's impossible not to reflect on all I'm going to miss.

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Topics: Agency Lifestyle

Why Nostalgia Marketing Works

Posted by Jen Neumann on Sep 17, 2019 1:22:47 PM

In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the “why” of this trend.

 

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Topics: Summer Nostalgia Series

A Thirst for Nostalgia

Posted by Rebecca Skalsky on Aug 14, 2019 10:16:29 AM

If you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly began to broaden my horizons and discover all the diversity and creativity that exists in this industry. Fast forward 885 beers, numerous craft brewery visits and countless beer festivals later—you could say that craft beer has grown on me. (Sorry domestics, still not a fan.)

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Topics: Summer Nostalgia Series

Insights from the de Novo Intern

Posted by Hayden Means on Aug 14, 2019 9:43:25 AM

What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome Hayden” potluck. Moments like these gave me reassurance that this place would soon feel like a second home. Since I am obsessed with formulating my thoughts into lists, I have listed some key takeaways as well as some of my favorite memories from my summer interning at de Novo: 

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Topics: Agency Lifestyle

Video Game Nostalgia Comes Full Circle

Posted by Mara Swenson on Aug 13, 2019 10:20:05 AM

The Golden Age of the Arcade

Video game technology has been quickly advancing since the first console, the Magnavox Odyssey, came out in 1972. When it was first brought to market, the Odyssey was a total novelty—the term “video game” didn’t exist yet. Marketed as “the new electronic game of the future,” it featured many familiar components that would come to dominate home consoles, including detachable controllers and interchangeable game cartridges.

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Topics: Summer Nostalgia Series

How Flexi(ble) Are You?

Posted by Ryan Shenefelt on Jul 26, 2019 8:02:00 AM

If I'm being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle's den. Now, they're in the living rooms of my trendiest  friends and have become a welcomed guest at any get-together.

According to a study by Statista, vinyl record sales have been steadily increasing since the mid-2000s, with 900k records sold in 2006 compared to 16.8m in 2018. How can today's advertisers, marketers and brands take advantage of this continued growth?

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Topics: Experiential Marketing, Summer Nostalgia Series

Geico's Greatest Hits Prove Solid Ad Strategy Can Be Timeless

Posted by Annie Sexton on Jul 16, 2019 4:10:06 PM

If it ain’t broke, don’t fix it.

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Topics: Summer Nostalgia Series

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