Marketing Strategy Branding Design
It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...
Continue ReadingMarketing Strategy Branding Design
It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...
Continue ReadingIt ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at de Novo has been spectacular....
Continue ReadingBrands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States...
Continue ReadingWe're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does...
Continue ReadingExperiential Marketing Branding
Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard about...
Continue ReadingMarketing Strategy Digital Marketing Organizational Development
Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path. Just like any other tool (a light saber, for example), it can be...
Continue ReadingIf you’re over the age of 45, you may remember the 1980’s commercial for The Clapper™, the product that probably launched the careers of many comedians of the day. The Clapper was a device...
Continue ReadingMarketing Strategy Digital Marketing Technology Video
It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:
Continue ReadingNo, but your culture might not be right for it. Yet. A lot of articles are being published about how bad the open office environment is for employees and culture. Here’s the thing—if the...
Continue ReadingWhen I first joined de Novo, it was a busy time. There were so many different campaigns and events happening that I felt like I was in that finals crunch all over again. But even though it...
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