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Agency Lifestyle Marketing Strategy Strategic planning

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...

Agency Lifestyle Video

There are so many great holiday movies to choose from, but we thought we’d add one more to the catalog. Sure, it’s not as sentimental as Miracle on 34th Street , as endearing as Rudolph or...

Marketing Strategy Branding Design

It’s All About Consistency Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the...

Agency Lifestyle

It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at de Novo has been spectacular....

Digital Marketing Politics

Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States...

Marketing Strategy Politics

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does...

Experiential Marketing Branding

Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard about...

Marketing Strategy Digital Marketing Organizational Development

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path. Just like any other tool (a light saber, for example), it can be...

If you’re over the age of 45, you may remember the 1980’s commercial for The Clapper™, the product that probably launched the careers of many comedians of the day. The Clapper was a device...

Marketing Strategy Digital Marketing Technology Video

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this: