Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Branding Strategic planning Economic Development

Community Branding: Be Yourself
By Jen Neumann on May 13, 2019

When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development...

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Video

Elevate Your Video with Drone Footage
By Andrew Ravera on May 10, 2019

I love drones. One of the main reasons behind my obsession is the perspective they give. When you’re viewing something from 400ft or higher, you can’t help but feel a bit awestruck. Yes, a...

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Nonprofit Spotlight: Bridging the G.A.P. with Junior League of Cedar Rapids
By Admin on April 12, 2019

It Never Felt So Good to Declutter At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick up a broom. In her Netflix...

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Web Development & SEO

The Anatomy of a Good Alt Tag
By Mara Swenson on April 10, 2019

What are alt tags? Alt text, or alt tags, are used to describe images on a website and their function on the page. Alt tags aren’t something you see when you normally view a website....

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Social Media Marketing Strategy Digital Marketing

deMystifying Digital Audience Targeting
By Matt Browning on April 5, 2019

Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to target a very defined and...

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Blogging

Rethink Your B2B Blogging Strategy
By Kelly Stapella on March 6, 2019

Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your...

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Marketing Strategy Blogging

TL;DR - Stop Oversharing
By Jen Neumann on March 6, 2019

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

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New Year, New Space
By Heather Friedman on February 8, 2019

At the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The timeline was fast and the stakes...

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Agency Lifestyle Marketing Strategy Strategic planning

The In-house Marketing vs. Agency Model: A Story of Collaboration
By Jen Neumann on December 26, 2018

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and...

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Agency Lifestyle Video

A Miracle on 10th Ave: a de Novo Christmas Story
By Video Team on December 21, 2018

There are so many great holiday movies to choose from, but we thought we’d add one more to the catalog. Sure, it’s not as sentimental as Miracle on 34th Street , as endearing as Rudolph or...

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