Fresh

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy Facilitation

Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan
By Jen Neumann on May 4, 2017

On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. The airline...

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Marketing Strategy

Why Big Brands Are Screwing Up
By Jen Neumann on April 15, 2017

A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we ...

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Marketing Strategy Experiential Marketing

Connecting Your Audience & Message Through Emotion
By Jen Neumann on April 7, 2017

Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around...

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Marketing Strategy

Why Marketing (Sometimes) Doesn't Happen
By Jen Neumann on March 24, 2017

As a marketer, you've probably experienced the frustration of a project not coming together. There are a lot of reasons for this, including a lack of buy in or understanding from those who...

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Agency Lifestyle

7 Podcasts for All the Feels #TRYPOD
By Annie Sexton on March 20, 2017

Outside observers will probably note that I'm a pretty quiet person. But this brain of mine? ALWAYS chattering. I'm constantly thinking about a million and six things, and the subject...

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Agency Lifestyle

7 Tips for Giving Your Graphic Designer Better Feedback
By Rebecca Skalsky on March 20, 2017

Graphic designers play an integral role in the marketing world. From print advertising to designing for a digital platform, these creative individuals have the challenging task of...

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Agency Lifestyle

StarTalk Radio - Pop-sci at Its Finest #TRYPOD
By Kelly Stapella on March 16, 2017

Ever wonder what would happen if you could beam onto the Enterprise, what it’s like to fall into a black hole, or if androids really could dream about electric sheep? So have Neil deGrasse...

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Agency Lifestyle

Ted Talks to Go #TRYPOD
By Heather Friedman on March 15, 2017

On 11/11/11, we partnered with ICAD to produce TEDxIowaCity, a day filled with inspiring speakers, great music and the highly popular, Dr. Terry Wahls who shared her story of better living...

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Agency Lifestyle

Sooo Many White Guys #trypod
By Ryan Shenefelt on March 14, 2017

The Run Down Sooo Many White Guys (yes, with three Os) is a podcast featuring Phoebe Robinson of "2 Dope Queens" and her producer turned "White Robin Quivers," Joanna Solataroff. This...

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Agency Lifestyle

Want to Think Like de Novo? #TRYPOD With Us!
By Jen Neumann on March 13, 2017

Do you listen to podcasts? Podcast listening grew 23% between 2015 and 2016, with more than 57 million folks tuning in to podcasts last year. Mobility, automation and choice are what are...

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