Marketing Strategy Facilitation
On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. The airline...
Continue ReadingMarketing Strategy Facilitation
On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff - this time on an American Airlines flight. The airline...
Continue ReadingA tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white hat in its inadvertently (we ...
Continue ReadingMarketing Strategy Experiential Marketing
Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It's not a new concept, but research continues to evolve around...
Continue ReadingAs a marketer, you've probably experienced the frustration of a project not coming together. There are a lot of reasons for this, including a lack of buy in or understanding from those who...
Continue ReadingOutside observers will probably note that I'm a pretty quiet person. But this brain of mine? ALWAYS chattering. I'm constantly thinking about a million and six things, and the subject...
Continue ReadingGraphic designers play an integral role in the marketing world. From print advertising to designing for a digital platform, these creative individuals have the challenging task of...
Continue ReadingEver wonder what would happen if you could beam onto the Enterprise, what it’s like to fall into a black hole, or if androids really could dream about electric sheep? So have Neil deGrasse...
Continue ReadingOn 11/11/11, we partnered with ICAD to produce TEDxIowaCity, a day filled with inspiring speakers, great music and the highly popular, Dr. Terry Wahls who shared her story of better living...
Continue ReadingThe Run Down Sooo Many White Guys (yes, with three Os) is a podcast featuring Phoebe Robinson of "2 Dope Queens" and her producer turned "White Robin Quivers," Joanna Solataroff. This...
Continue ReadingDo you listen to podcasts? Podcast listening grew 23% between 2015 and 2016, with more than 57 million folks tuning in to podcasts last year. Mobility, automation and choice are what are...
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