Fresh

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Attracting New Audiences to Modern Museums, Libraries and Non-Profits
By Jen Neumann on November 14, 2016

As volunteer and audiences change, non-profits must change their approach to attract and retain new audiences. Many existing non-profits are facing a crisis. As their core audience and...

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de Novo 2016 Summer Intern: Maddie Young
By Max Johnson on August 25, 2016

With the summer months coming to a close, our summer intern, Maddie Young's time at de Novo also came to an end. Over the course of the summer, Maddie worked with everyone on the team to...

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How Can Businesses Use Pokemon Go?
By Max Johnson on July 26, 2016

It’s week number three of the Pokémon Go craze and the mobile app has dominated the news – from users walking off cliffs to crashing into police cars. In our last two blogs, we talked about...

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Will Pokemon Go Make AR a Reality?
By Jen Neumann on July 13, 2016

You've seen the hordes in the parks, on the trails, skulking around your business or neighborhood. PokemonGO landed square in the middle of society and has caught on like a California...

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The Pokémon GO Craze: Explained
By Ryan Shenefelt on July 12, 2016

If you have been outside since Thursday you have probably seen a hoard of 15-30 year olds walking around staring at their phones. They’re not just extremely interested in a Buzzfeed...

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Protecting Your Website From Cyber-Attacks
By Jen Neumann on April 2, 2015

IT'S NOT JUST TARGET & HOME DEPOT THAT GET HACKED Cyber-security is a real and increasing concern - for CIOs, network administrators and website development companies. Cyber-attacks,...

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Branding: Why Original Design Matters
By Jen Neumann on December 4, 2014

Should you crowdsource your logo? We hear this argument from time to time: "Why should I pay that much for a logo when I can outsource it to a crowdsourcing company and pay a fraction of...

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Step Away From Your Marketing Strategy
By Jen Neumann on October 21, 2014

You are not your target audience (and neither is your boss) It's not uncommon. When you work for or have founded a company, you believe in your product. Perhaps you created something or...

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Ello's Impact - A Push for Privacy on Social Networks
By Ryan Shenefelt on October 4, 2014

If you’ve scrolled through your Newsfeed or happened to stumble over to Mashable, you’ve definitely heard of the latest social network – Ello. It’s everywhere! Ello brands themselves as an...

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An Apple by Any Other Name
By Kelly Stapella on September 24, 2014

An Apple By Any Other Name… For the last 16 years Apple has used the now iconic (or for the cynical, clichéd) “i” prefix to clearly identify their products and establish their dominance...

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