Fresh

Social Media Marketing Strategy Digital Marketing

Snapchat has long been overlooked by marketers who view the toddler social network as "just for selfies." Through its recent updates, Snapchat has started to make itself more of a behemoth...

Video has been the new standard in marketing for a while now, and—spoiler alert—it’s not going anywhere. Having a video that tells your story and engages your audience has become an...

Marketing Strategy Economic Development

"If you build it, they will come." Other than a baseball field in Iowa, that statement really isn't true. You can create the perfect environment for your community or region to grow and...

Agency Lifestyle

de Novo was recently honored as a 2017 Fastest Growing Company by the Corridor Business Journal. While excited by the recognition, I also found it ironic because it took us ten years to be...

Social Media Digital Marketing Experiential Marketing

Estimated Read Time: 3 minutes Remember the QR Code? It's that little black and white box that looks like a cross between a bar code and a Sodoku puzzle. QR Codes were initially released...

Organizational Development

(AKA - what Improv Taught is Teaching Me) I started taking improv classes through our local community theater earlier this year. While my kids like to say I'm having a mid-life crisis...

Agency Lifestyle

I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that made me feel a bit...

Digital Marketing

You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically pronunciation policy at de Novo...

Agency Lifestyle

Junior League of Cedar Rapids is an incredible group of women who volunteer their time to make a difference in our community. They focus their efforts on supporting and advocating for...

As I finish up my internship at de Novo, I am now entering a period where I will be interviewing to take the next step in my career. I know I am bound to get a question somewhere along the...