Fresh

Social Media Digital Marketing

Looking for another way to advertise a job opening for your company? Enter "Facebook Jobs." This new job posting feature, unveiled in mid-February, allows employers to post job openings on...

Marketing Strategy Media Buying

(This post was originally published in 2014 and was updated February 20, 2017) We have a reputation among media reps for being hard to work with. It's not an unfair statement. Here are a...

Agency Lifestyle

Congratulations on identifying a need in the market that only you can fill. Giving that entity a name can be one of the most important business decisions you’ll make. Can you change it...

Social Media Digital Marketing

Snapchat. Gamification. Geofilters. Selfies. These are words that will make a seasoned marketer's head spin. But before you completely chalk this latest social media trend up to "the kids,"...

Agency Lifestyle

Ask anyone who knows me well, I'm not big on anniversaries and often don't remember important personal dates. So, as we were discussing our Tenth Anniversary, I struggled to pinpoint the...

You’ve been told you need a mission statement, a vision statement and now a brand positioning statement? Are you feeling overwhelmed? Don’t. Brand positioning statements are meant to be...

Naming your company something memorable, unique and globally useful can be a challenge. Now imagine naming your company but finding that the name doesn’t resonate with your intended target....

Working with a marketing/advertising agency can be a truly rewarding experience. When you choose to work with an agency (like de Novo), you are gaining an entire creative collective that...

Fall 2016 was definitely one for the books. From the infamous flood to hanging out with Ludacris, it's been a wild ride for everyone at de Novo, especially our fall intern, Zach Zingula. ...

The 2017 Pantone Color of the Year is Finally Here(And Despite the Snow, Things Are Still Looking Green) Every December, Pantone releases their Color of the Year. It’s an eagerly...