Fresh

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Marketing Strategy Organizational Development Strategic planning business consulting

Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner
By Jen Neumann on October 3, 2022

    Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this happens in the wake of...

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Marketing Strategy business consulting

How to Write a Marketing RFP
By Jen Neumann on September 22, 2022

  You've just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency...

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Digital Marketing Technology

Don't Overlook These QR Code Best Practices
By Jen Neumann on August 4, 2022

  In 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog about the...

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Web Development & SEO

5 Reasons to Refresh Your Website
By Kassie Hensel on July 12, 2022

  A lot of hard work goes into planning and creating a website, and rightly so! It’s essentially the online storefront for your business, and you want it to be appealing to your virtual...

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Digital Marketing

Quit Stressing Over Image Sizes—We've Got You
By Kassie Hensel on May 9, 2022

  Whether you are a marketer, a business owner or a traditional user, we’ve all experienced that heart-dropping moment when you hit “save” on a cover image and suddenly—it doesn’t look...

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business consulting

Overcoming Scotomas
By Jen Neumann on May 2, 2022

  Here’s your new business word of the day: scotoma. Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field.

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Agency Lifestyle Marketing Strategy

2022 Predictions in Marketing & Tech
By Jen Neumann on January 26, 2022

  Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...

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Design

Designers React to the 2022 Pantone Color of the Year - Very Peri
By Design Team on January 4, 2022

It's the annual tradition advertisers have been waiting for: the unveiling of the Pantone Color of the Year. For 20+ years, Pantone's Color of the Year has set the tone for artists and...

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Marketing Strategy Digital Marketing

Apple Just Called Bluff on "Email Open Rates"
By Jen Neumann on December 10, 2021

With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers. 

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Agency Lifestyle Marketing Strategy Design

2021: Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 30, 2021

A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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