Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track their website’s...
Continue ReadingBig changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track their website’s...
Continue ReadingMarketing Strategy Organizational Development Strategic planning business consulting
Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this happens in the wake of...
Continue ReadingMarketing Strategy business consulting
You've just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency...
Continue ReadingIn 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog about the...
Continue ReadingA lot of hard work goes into planning and creating a website, and rightly so! It’s essentially the online storefront for your business, and you want it to be appealing to your virtual...
Continue ReadingWhether you are a marketer, a business owner or a traditional user, we’ve all experienced that heart-dropping moment when you hit “save” on a cover image and suddenly—it doesn’t look...
Continue ReadingHere’s your new business word of the day: scotoma. Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field.
Continue ReadingAgency Lifestyle Marketing Strategy
Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...
Continue ReadingIt's the annual tradition advertisers have been waiting for: the unveiling of the Pantone Color of the Year. For 20+ years, Pantone's Color of the Year has set the tone for artists and...
Continue ReadingMarketing Strategy Digital Marketing
With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers.
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