Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your site.

But when it comes to business blogging—specifically to a B2B crowd—one of the most common SEO strategies can be one of the most damaging to your readership.

Summary of this blog: you're writing too much. Keep it as brief as possible and then give them a link to more.

At the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The timeline was fast and the stakes were high. This is how we made it happen:

In the world of marketing, there's a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things are doing well and that they can put things on simmer.

It's not a bad strategy necessarily—especially in terms of (at least perceived) cost savings and the ability to pivot or refocus. But as brands, their offerings and their customer bases grow, they often need more marketing support to keep up with the constant churn of collateral, digital content, website updates, proposal writing, etc. 

There are so many great holiday movies to choose from, but we thought we’d add one more to the catalog. Sure, it’s not as sentimental as Miracle on 34^th Street , as endearing as Rudolph or as action-packed as Die Hard. But it does feature a magic USB drive, glitter beards and rollerblades—a combination we’re pretty sure you’ve never seen before.

It’s All About Consistency

Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the first thing they recall when thinking about your products. So it goes without saying that you want your identity—and the public’s perception of your brand—to be consistent. After all, you want customers and clients to have the same great experience with your company at every opportunity. 

It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at de Novo has been spectacular. After being a high school English teacher for over a decade, I came to de Novo with a wild notion that I wanted to learn digital marketing. 

Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States Representative, there is an element of trust at play.

This month we are revisiting the Barriers to Entry exercise—because it is a valid and honest look at how your company does business and can lead to improvements that will help you achieve your goals. 

Once upon a Hubspot Inbound Marketing Summit, I had the opportunity to listen to Dorie Clark speak, and began following her more closely.

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does that have to do with marketing? And, is embracing politics a good idea for a brand?