Fresh

Thinking

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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Digital Marketing

Quit Stressing Over Image Sizes—We've Got You
By Kassie Kilpatrick on May 9, 2022

  Whether you are a marketer, a business owner or a traditional user, we’ve all experienced that heart-dropping moment when you hit “save” on a cover image and suddenly—it doesn’t look...

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business consulting

Overcoming Scotomas
By Jen Neumann on May 2, 2022

  Here’s your new business word of the day: scotoma. Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field.

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Agency Lifestyle Marketing Strategy

2022 Predictions in Marketing & Tech
By Jen Neumann on January 26, 2022

  Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up across this...

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Design

Designers React to the 2022 Pantone Color of the Year - Very Peri
By Design Team on January 4, 2022

It's the annual tradition advertisers have been waiting for: the unveiling of the Pantone Color of the Year. For 20+ years, Pantone's Color of the Year has set the tone for artists and...

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Marketing Strategy Digital Marketing

Apple Just Called Bluff on "Email Open Rates"
By Jen Neumann on December 10, 2021

With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers. 

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Agency Lifestyle Marketing Strategy Design

2021: Skip the Boring Holiday Card & Get Creative
By Jen Neumann on November 30, 2021

A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, "Great idea! We aren't into the holiday season yet, way to get out there...

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Organizational Development Facilitation business consulting

How Great Brands Lead with Mission & Values
By Jen Neumann on September 23, 2021

  We have a saying around here: "Your brand is what people say about you when you're not in the room. "

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Agency Lifestyle

From Street-Team Rep to Summer Intern: My Time with de Novo Marketing
By Jensen Smith on August 5, 2021

A special thank you to our 2021 Summer Intern, Jensen, for writing this blog. We wish you luck in your final year and see nothing but great things in your future! - Your friends at de Novo

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Digital Marketing Organizational Development CRM Hubspot

Shifting from “Post & Pray” to Nurturing a Workforce Pipeline
By Jen Neumann on July 16, 2021

If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe even said “No thanks!”

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Branding Design

Busting Common Design Myths
By Rebecca Skalsky on July 7, 2021

What comes to mind when you hear the words “graphic design”? Making things pretty for a living? Computer wizardry? A coffee-drinking, flannel-clad, Apple-product aficionado? While there...

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