Why Content Length Matters (And How to Trim Your Copy Like a Pro)

Posted by Kelly Stapella on May 26, 2021 2:34:06 PM

7-Minute Read

GET THE CONTENT LENGTH CHEAT SHEET

The length of your content can make or break its success. Sometimes you need to get right to the point (think a social media post or promotional email). Other times it pays to go long (hello search-optimized blog posts).

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Topics: Social Media, Marketing Strategy, Digital Marketing, Blogging

ATTENTION: How to Grab It

Posted by Steve Maxfield on May 20, 2021 10:54:07 AM


THE IMPORTANT FIRST STEP

Time, resources and budget all go into your marketing plan and materials. The best way to optimize all that work you’ve put in is making sure they grab attention.

In one ear, out the other... Probably got lost among the unread emails in my inbox... Must have missed that one... These are all potential audience responses and actions to your marketing efforts that need to be addressed in the early stages of brainstorming and planning.

There are boatloads of ways (like dozens and dozens and dozens of cargo ships) to grab a viewer’s attention and this blog is a way to help you decide the right way to do that.

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Improve Your Tech Stack With a Platform Audit

Posted by Jen Neumann on Mar 8, 2021 1:49:24 PM

It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

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Topics: Sales, Marketing Strategy, Digital Marketing, Technology, CRM, Hubspot

6 Questions You Should Ask About Your Marketing Content

Posted by Steve Maxfield on Mar 4, 2021 2:27:55 PM

Let’s start by painting some pictures we’re all familiar with…

You’re excited about the quality service your organization can deliver. You can’t wait to send out an email or postcard letting customers know about a new offer. You’ve got room in the budget and it’s time to start a digital advertising campaign that will drive more traffic to your recently updated website.

Ready… Set... Hold on.

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If You Are Not Using an Integrated CRM, You Are Losing Data

Posted by Jen Neumann on Mar 1, 2021 4:20:35 PM

Excel spreadsheets, handwritten notes, emailing yourself details about a customer's preferences . . . all of these are ways that we input and track information about our leads, prospects and customers. Then there's the encyclopedic knowledge you or your team members have stored in your heads that no one else has access to. But what happens if you or a point of contact in your company gets hit by the proverbial bus?

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Topics: Sales, Agency Lifestyle, Organizational Development, Strategic planning

Barrier Studies: Understanding What Holds Back Business & Engagement

Posted by Jen Neumann on Jan 15, 2021 12:50:30 PM

This is the third time we've updated this post - it's one of those blogs that has evolved as our client base has over the years. This time our refresh incorporates more behavioral science tactics and focuses on two of the "Three B's" (no, we're not talking about your college roommates) in changing how people make a decision - Behaviors and Barriers. 

TL;DR: Make it as easy as possible for your audience to find and do business with you by understanding and ruthlessly removing friction.

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Topics: Sales, Branding, Organizational Development

12 Logos in 12 Months: Reflections on a Year in Branding

Posted by Design Team on Jan 6, 2021 1:50:43 PM

1 year. 3 designers. 12 logos.

YEP, WE HAD A PRETTY BUSY 2020. 

From branding new businesses to helping established companies expand and refresh their visual assets—we spent a lot of time reflecting on what makes a logo attractive, effective and successful in the long run.

A solid logo is a must for creating a visual identity that customers recognize and trust. After all—your logo is the face of your brand. Ad campaigns may come and go, but your key visual attributes are more or less fixed. Paying extra attention to your logo, colors and fonts from the get-go will pay off as you establish yourself and start differentiating from competitors. 

Check out our work below and learn what considerations went into building each logo from the ground up.


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de Novo Drinks: Solicherry Confinement

Posted by Kelly Stapella on Aug 25, 2020 1:20:39 PM

Ah, 2020. Like the world’s longest game of blackjack—the hits just keep coming.

It’s funny (and also cruel) that when we need each other the most, it’s never been more important to keep our space.

To everyone who is sick of social distancing—but who cares enough about their fellow man to keep doing it anyway—the world owes you a debt of gratitude. And probably a drink.

(We can help with that last part.)

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Topics: Agency Lifestyle, de Novo Drinks

Sometimes You Need a Creative Escape

Posted by Jen Neumann on Aug 18, 2020 10:18:50 AM

Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

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Topics: Agency Lifestyle, Marketing Strategy, Facilitation

Open for Business? Get Ready for Questions

Posted by The Digital Team on Jun 30, 2020 8:20:34 AM

No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic.

In Iowa, where most COVID-related restrictions have already been lifted, a good chunk of stores, restaurants and service-oriented businesses have reopened in person. Some have reduced their hours or seating capacity. Some require face masks and have added hand sanitizing stations. While others seem—almost—like it’s back to business as usual.

It's hard to tell what's normal these days, and most of us aren't sure what to expect when we walk into a business we haven't been to in months. During the first stretch of scattered re-openings, consumer experiences were all over the board. And to a large extent—they still are. 

People have been flexible and forgiving as businesses work to wrap their heads around what works and what doesn't. But they’re eager for a sense of consistency. And they just want to know what’s happening.

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Topics: Social Media, Digital Marketing

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