Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca

Posted by Graphic Design Team on Dec 5, 2018 10:47:18 AM

 

It’s All About Consistency

Your visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the first thing they recall when thinking about your products. So it goes without saying that you want your identity—and the public’s perception of your brand—to be consistent. After all, you want customers and clients to have the same great experience with your company at every opportunity. 

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Topics: Design, Branding, Marketing Strategy

Quiz: Brand Identity Crisis

Posted by Kelly Stapella on Dec 5, 2018 10:34:18 AM

Think You Know Branding?

Could you recognize the Disney font out of context? How about the Pillsbury Dough Boy without his signature chef hat? Take our Brand Identity Quiz to find out!

See how well you know the visual style of your favorite consumer brands and we'll send you a copy of our Marketing Activity Book!  It's filled with fun puzzles and (mostly) work-related activities to help inspire your next campaign, or just give you a mid-day creative boost.

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Topics: Games & Quizzes

The Oldest Intern: de Novo from the Perspective of a 37-Year-Old Intern

Posted by Matt Browning on Nov 29, 2018 8:00:00 AM

It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at de Novo has been spectacular. After being a high school English teacher for over a decade, I came to de Novo with a wild notion that I wanted to learn digital marketing. 

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Topics: Agency Lifestyle

The Time to Trust?

Posted by Ryan Shenefelt on Nov 5, 2018 2:32:14 PM

Brands, companies and politicians are in a trust economy. Whether you're staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United States Representative, there is an element of trust at play.

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Topics: Politics, Digital Marketing

Barriers to Entry: shedding light on the things that hold your business back

Posted by Jen Neumann on Nov 5, 2018 1:30:00 PM

This month we are revisiting the Barriers to Entry exercise—because it is a valid and honest look at how your company does business and can lead to improvements that will help you achieve your goals. 

Once upon a Hubspot Inbound Marketing Summit, I had the opportunity to listen to Dorie Clark speak, and began following her more closely.

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Topics: Sales, Branding, Organizational Development

Do Marketing and Politics Mix?

Posted by Heather Friedman on Oct 1, 2018 9:45:26 AM

We're living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest drama or an ongoing crises. But what does that have to do with marketing? And, is embracing politics a good idea for a brand?

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Topics: Marketing Strategy, Politics

Data that Rocks!

Posted by Matt Browning on Sep 26, 2018 9:42:32 AM

Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve heard about this topic over the last year have been about the negative use of data, Spotify took the user data they generated to create a campaign that felt personal and that made us smile.

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Topics: Experiential Marketing, Branding

Jedi Data Analytics

Posted by Jen Neumann on Sep 7, 2018 3:08:13 PM

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business' future growth path.  Just like any other tool (a light saber, for example), it can be used for both good and evil. But while we can all agree that the flashy red light sabers are pretty cool, who wants to join the dark side?

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Topics: Digital Marketing, Marketing Strategy, Organizational Development

Is Your Company Ready to Reach a "Smart" Consumer?

Posted by Peggy Stover on Aug 24, 2018 11:23:40 AM

If you’re over the age of 45, you may remember the 1980’s commercial for The Clapper™, the product that probably launched the careers of many comedians of the day. The Clapper was a device that allowed you to switch lamps on and off when you clapped your hands. At the time, it was thought of as a novelty item best left as a holiday gag gift.

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Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

Posted by Kelly Stapella, Annie Sexton, Braden Kopf on Aug 7, 2018 12:33:18 PM

It's a familiar scene: you're browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this:

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Topics: Video, Technology, Marketing Strategy, Digital Marketing

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