How to be a Fastest Growing Company by Going Slow

Posted by Heather Friedman on Jun 8, 2017 4:56:17 PM

de Novo was recently honored as a 2017 Fastest Growing Company by the Corridor Business Journal. While excited by the recognition, I also found it ironic because it took us ten years to be considered "fast." Ten years. That's pretty slow.

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Topics: Agency Lifestyle

The Voice of Your Brand

Posted by Chris Moore on May 23, 2017 1:58:59 PM

I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that made me feel a bit defensive. I make my living building and maintaining brands—how could typography be 80% of that experience? And if it is, what have I been doing wrong? 

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Topics: Agency Lifestyle

Junior League: Bridging the GAP program

Posted by Annie Sexton on May 16, 2017 2:06:51 PM

Junior League of Cedar Rapids is an incredible group of women who volunteer their time to make a difference in our community. They focus their efforts on supporting and advocating for foster youth in Linn County, and do so through a variety of volunteer activities and programs.

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Topics: Agency Lifestyle

7 Podcasts for All the Feels #TRYPOD

Posted by Annie Sexton on Mar 20, 2017 10:08:13 AM

Outside observers will probably note that I'm a pretty quiet person. But this brain of mine? ALWAYS chattering. I'm constantly thinking about a million and six things, and the subject matter of those things tends to change quite frequently, depending on how I'm feeling. I am naturally curious, and that curiosity extends to many different areas. So what better way to quiet my chattering brain AND satisfy my curiosity than with podcasts! 

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Topics: Agency Lifestyle

7 Tips for Giving Your Graphic Designer Better Feedback

Posted by Rebecca Skalsky on Mar 20, 2017 9:41:59 AM

Graphic designers play an integral role in the marketing world. From print advertising to designing for a digital platform, these creative individuals have the challenging task of translating messages and ideas into compelling visuals. An artistic eye and a great imagination are only half of the battle. The success of a project largely hinges on the working relationship between client and graphic designer. Knowing what to expect from this partnership and clearly articulating feedback for your graphic designer will lead to successful and well-executed creative. So, where do you start?

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Topics: Agency Lifestyle

StarTalk Radio - Pop-sci at Its Finest #TRYPOD

Posted by Kelly Stapella on Mar 16, 2017 1:23:49 PM

Ever wonder what would happen if you could beam onto the Enterprise, what it’s like to fall into a black hole, or if androids really could dream about electric sheep? So have Neil deGrasse Tyson and his rotating panel of celebrity guests, NASA scientists and sci-fi aficionados who join him every Friday night for StarTalk Radio, a (mostly) safe-for-work podcast made for space junkies, pop-sci nerds and everyone in between.

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Topics: Agency Lifestyle

Ted Talks to Go #TRYPOD

Posted by Heather Friedman on Mar 15, 2017 4:11:37 PM

On 11/11/11, we partnered with ICAD to produce TEDxIowaCity, a day filled with inspiring speakers, great music and the highly popular, Dr. Terry Wahls who shared her story of better living with MS through nutrition. Prior to producing the event I knew of Ted Talks but really hadn't explored the world of Tedx. Since then, I have become an avid watcher - and listener.

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Topics: Agency Lifestyle

Sooo Many White Guys #trypod

Posted by Ryan Shenefelt on Mar 14, 2017 12:47:51 PM

The Run Down

Sooo Many White Guys (yes, with three Os) is a podcast featuring Phoebe Robinson of "2 Dope Queens" and her producer turned "White Robin Quivers," Joanna Solataroff. This quick-witted duo talks to various comedians, writers, actors, singers, political figures, and people who are generally #slaying. There is a catch, however. NONE of their guests are Heterosexual White Males (HWMs). After all, HWMs are pretty much everywhere - who needs to interview them again? Mike Birbiglia, the HWM, gets a free pass as the show's "Token White Dude." 

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Topics: Agency Lifestyle

Want to Think Like de Novo? #TRYPOD With Us!

Posted by Jen Neumann on Mar 13, 2017 2:52:10 PM

Do you listen to podcasts? Podcast listening grew 23% between 2015 and 2016, with more than 57 million folks tuning in to podcasts last year. Mobility, automation and choice are what are driving the rise, as people seek to customize and carry with them, their listening choices.

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Topics: Agency Lifestyle

Five Tips for Naming Your Business

Posted by Heather Friedman on Feb 9, 2017 4:11:58 PM

Congratulations on identifying a need in the market that only you can fill. Giving that entity a name can be one of the most important business decisions you’ll make. Can you change it later? Sure, but only if there’s a damn good reason and you’re not losing valuable brand equity. 

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Topics: Agency Lifestyle

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