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Fresh Thinking by de Novo.

At de Novo, your goals become our goals. It's how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

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Nonprofit Spotlight: Bridging the G.A.P. with Junior League of Cedar Rapids
By Admin on April 12, 2019

It Never Felt So Good to Declutter At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick up a broom. In her Netflix...

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Hyped to Death?
By Admin on February 6, 2014

If you were let down by this year’s Super Bowl commercials, it’s not your fault. Commentators built up hype for the contest between the NFL’s number one offense and the number one defense...

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REDACTED: You are Screwing your Customers
By Admin on November 21, 2013

Note: this blog post was freaking awesome until Heather Smith Friedman made me take out all the names.

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Search Engines and YOUR Mobile Website
By Admin on June 26, 2013

Search Engine. What did you just think of? Odds are it was Google. According to comScore, an internet measurement firm, Google accounted for 66.5% of web searches. What does this mean?...

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What to expect from Google Enhanced Ads
By Admin on June 25, 2013

Google rolled out some pretty big changes in June that will, in the long term, make things easier for advertisers.

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After the Whining: What Facebook's Timeline Changes Mean for Businesses
By Admin on March 13, 2013

Outside of the people who will complain about the look and feel of facebook changing (just when they got used to that "horrible" cover photo, starting a petition to bring the old...

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Are You Listening?
By Admin on March 12, 2013

This Facebook post was in my newsfeed today:

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Facebook EdgeRank Tips
By Admin on March 7, 2013

Today I woke up an hour earlier than usual - hungry and ready to kick today's ass. As I read through the daily blogs I peruse, reviewed the various online media outlets I frequent and...

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The Definition of Content
By Admin on March 5, 2013

    Content is the buzzword for 2013. But what does that even mean? Just a short time ago the talk was all about "organic" marketing and then there were the frantic calls from...

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Viral Marketing for a Cause (Micro-Local Scale)
By Admin on January 16, 2013

We all wish we had the key to taking advantage of viral marketing to get our message out.  It's a factor that we can never promise to manufacture, but it's a tool that is accessible to...

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