Viral Marketing for a Cause (Micro-Local Scale)

Posted by Admin on Jan 16, 2013 7:29:21 AM

We all wish we had the key to taking advantage of viral marketing to get our message out.  It's a factor that we can never promise to manufacture, but it's a tool that is accessible to everyone if you get the right message going.

These kids got it right.  Their formula: cute kids, a clear call to action, and a cause we can all support but with no cost to us in time, effort or cash.  Debates about whether this family is a good candidate for a dog non-withstanding, in our hearts most of us think every kid/family should have dog.

Here's the morning reaction when Dad concedes to the win.

Even Good Morning America took note:

I'm not surprised at all that these kids got their 1 Million + likes, are you?

What's going on here?

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