We all wish we had the key to taking advantage of viral marketing to get our message out.  It's a factor that we can never promise to manufacture, but it's a tool that is accessible to everyone if you get the right message going.

These kids got it right.  Their formula: cute kids, a clear call to action, and a cause we can all support but with no cost to us in time, effort or cash.  Debates about whether this family is a good candidate for a dog non-withstanding, in our hearts most of us think every kid/family should have dog.

Here's the morning reaction when Dad concedes to the win.
https://www.facebook.com/photo.php?v=4611938374060&set=vb.479912352045126&type=2&theater

Even Good Morning America took note: 
https://www.youtube.com/watch?feature=player_embedded&v=8e10OL0hTds

I'm not surprised at all that these kids got their 1 Million + likes, are you?