We all wish we had the key to taking advantage of viral marketing to get our message out. It's a factor that we can never promise to manufacture, but it's a tool that is accessible to everyone if you get the right message going.
These kids got it right. Their formula: cute kids, a clear call to action, and a cause we can all support but with no cost to us in time, effort or cash. Debates about whether this family is a good candidate for a dog non-withstanding, in our hearts most of us think every kid/family should have dog.
Here's the morning reaction when Dad concedes to the win.
Even Good Morning America took note:
I'm not surprised at all that these kids got their 1 Million + likes, are you?