If you were to ask any company owner or marketer "Is it important to make sure the content on your web site is up to date?" you know they'd answer "Yes." But if you follow up and ask them what review/update policy or schedule is, you're likely to get a blank stare in response.
There's no real way to tell if Real Simple had any intention of posting this controversial topic as a way to increase engagement and therefore improve their Facebook edge rank or if it was just a post that wasn't thought through, but it makes for an interesting question about engagement tactics.
Have you seen this graphic floating around the interwebs? It's a great visualization of the traits that mark successful and unsuccessful individuals, compiled by MaryEllen Tribby of www.workingmomsonly.com. You can read her original article on Huffington Post here.
As the tragic news from Friday’s events hang heavy on everyone’s hearts, it doesn’t feel quite right to carry on with everyday routines. It’s as though we need to be doing something more but we’re not quite sure what. It’s easy to let heartbreaking news break your spirit. But, as we muddle through trying to figure out the what, I think it’s important to focus on the things that make us happy and try to bring positivity into our own lives and the lives of those around us. I spent a lot of time this weekend digesting the horrific coverage from Sandy Hook, CT, but I also took some time to appreciate the little things around me that often go unnoticed. And then, this morning, I found a little peace in my routine - returning to our creative, open office, greeted by wonderful, hard working people. I am grateful to have such dynamic people in my life.
What can we do? As marketers and as natural-born communicators, how do we spread the word about mental health issues in a way that is constructive, useful and impactful? I feel a pro bono project brewing. Please stay tuned...and please hug your loved ones a little tighter than usual.
Have you noticed it? No, I didn't think so.
Ever wonder what goes through our heads over here at de Novo?