There's no real way to tell if Real Simple had any intention of posting this controversial topic as a way to increase engagement and therefore improve their Facebook edge rank or if it was just a post that wasn't thought through, but it makes for an interesting question about engagement tactics.
Approximately one hour after posting this controversial tip Real Simple saw the following rapid fire engagement:
- 21 Likes
- 44 Comments, most of which call them out on environmentally irresponsible advice
- 2 shares
- Multiple likes on individual comments - up to 20 likes on the early comments